Rita Soin

Brought to you in part by The New Network and Center9. See the New Network for all your scale up recruiting needs and Center9 for Microsoft 365 transformation. Season two of Your Business is on the Line kicks off in a new Calgary studio at Red Mile Records with Shubh and co-host Philippe welcoming Shubh’s better half, Rita Soin. Before the pitches, they detour into Philippe’s confusing not-a-date dating life and Shubh and Rita’s high school origin story, plus updates on Shubh’s kids launching press-on nails and crochet businesses using Lovable.  Rita then pitches two ideas influenced by her experience navigating her breast cancer diagnosis, recovery and time off: “HollaAtcha,” a service to hire vetted, enthusiastic stand-in cheer squads so every kid has someone in the stands, and a “CancerCard” that provides practical perks and discounts for people with cancer. ——- 00:00 Season Two Kickoff 01:44 Meet Dr Rita 02:43 New Studio Vibes 06:27 Phil Dating Segment 12:58 Shubh And Rita Origin 21:52 New Network Sponsor Break 23:56 Kids Startup Updates 28:10 Center9 Sponsor Break  30:19 Rita Dentist Q And A 33:20 Sleep Apnea Detour 35:05 Rita On Shubh 36:28 Inside Voice Story 38:26 No Poker Face 39:32 Moving to Calgary 40:28 Airing Grievances 41:08 Cheer Squad Pitch 54:56 Cancer Card Pitch 01:00:10 Guardrails and Tiers 01:07:56 Kids Hear the News 01:10:26 Wrap Up ——- The excellent vegetarian restaurant mentioned on the pod: https://www.padmanadi.com/