Ep12: InnerVoice & TefLawn w/Joe Fairleigh

YBIOTL Episode 12
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Shubh: This is a presentation of Indian Dad media in association with

Philippe: This is a Thursday Media production.

Shubh: Welcome to episode 12 of Your Businesses On the Line Still for the 12th week in a row. Canada's number one business comedy podcast, Philip Burns.

Philippe: Let's go

Shubh: co-host Chaz Summers producer, the certified man Bun Wearer.

Chaz: There's no video. You don't have to tell people that

Shubh: we don't have video, so I'll just describe how handsome Chaz is right now.

Chaz: Well,

Philippe: god

Chaz: damn. For the listeners, by the time this is out, my hair will be cut and I'll be looking.

Philippe: No way. Are you going to short?

Chaz: Yeah, I'm gonna go short. I've been meaning to do it for like two years now. I'm finally gonna commit.

Shubh: Once you guys moved in together, Dayton was like, I can't, there's hair everywhere.

I can't deal with this.

Chaz: She's like, you're not getting paid for this [00:01:00] stupid podcast. Could you at least get a haircut?

Shubh: I'll pay for your haircut. Hey, you're making enough to pay for a haircut.

Chaz: That's true, that's

Shubh: true. If you go down to like the university.

Chaz: Yeah. Her first choice, shadow. First choice sponsor the pod.

Shubh: Chaz, would you get your haircut at First Choice if they sponsor the pod? N

Chaz: no, I probably still wouldn't. Sorry. First choice. I, I've had very bad experiences there.

Shubh: Turns out it was not. In fact, Jazz's first choice.

Philippe: I don't know if the world can handle you with short hair. I feel like there'll be too much handsomeness in the world.

Shubh: I don't think I've seen your hair ever in seven years shorter than quite long.

Chaz: Well, um, yeah, maybe. I mean, I do like, I used to get it cut pretty short.

Philippe: I'm getting a phone call right now. Phone. Hold on. Let me, let me pick up. Hello, it's Brad Pitt. It's Brad Pit call. You're worried that that Shaz will out hands from you.

Oh my goodness. You want me to convince him not to get a haircut? I don't know if I can. Brad. [00:02:00] Oh my gosh. I, I hate when that got bangs my line.

Shubh: I was just about to get really angry Phil at you for being so unprofessional for answering your phone. That's how well you sold that. I thought you were actually answering your phone.

Philippe: Fake phone call. Fake classic trick. You know,

Chaz: you're only allowed to answer the phone if it's Brad Pitt calling.

Philippe: Criteria Exactly. Criteria I should put him on. But uh, yeah, he did. Yeah. He's busy. He told me he didn't wanna be recorded. Yeah.

Shubh: He's filming twice upon a time in Hollywood.

Philippe: Exactly. The

Chaz: sequel.

Philippe: Yeah.

Chaz: I get it.

Shubh: Oh, such a dumb joke.

Philippe: Is he dating, uh, these days? Is he dating anyone Fun?

Chaz: I don't know. Should we have a little gossip corner? Quick?

Philippe: Oh,

Shubh: your business is on the line, will now be celebrity gossip corner.

Philippe: Hmm.

Shubh: But it has to be celebrities that Shep knows about. So only people who are famous before like 2016.

Philippe: He's dating Ines. Deon. They've been a couple since 2022. She's a jewelry executive. [00:03:00] She's gorgeous.

Shubh: Feels like a jewelry executive is somebody we need to know.

Philippe: Yeah.

Shubh: It feels like it'd be a handy person to make a call. Yeah.

Chaz: You think we should know this person? Like they should be more, I

Shubh: think, no, not popular.

This person specifically. No. I think we, we should each have a, you know everybody, you want a lawyer, you want some doctor friends. Yeah. You wanna know some, you know, a mechanic. Yeah. I feel like jewelry exec,

Chaz: you need a guy for everything.

Shubh: When we do our, uh, thousandth episode and I get you guys gold chains, you know, I don't wanna just go retail.

Right. 12 episodes in and we do have people listening to this show are tuning in to hear the witty, tight banter intro for what they know is coming. And, uh, every week we just decide to do something different.

Does this show even have a format? I don't know. Somebody asked me yesterday they said, so you guys like, uh, script it, do you kind of talk about what you're gonna talk about before? And I was like, no, the format is the script. [00:04:00] What about all the other stuff? Yeah, that stuff, honestly, we caught a lot of it out.

I mean, I left the thing about the teenage June Ninja Turtles in, but that was the best bit.

Philippe: You always say, we're gonna cut this. And it's like the funniest bit. I don't know why.

Shubh: Yeah, yeah, yeah. You're gonna cut every time that we all laugh, I say, we're gonna cut it. And then Phil's like, no, why? And then I don't cut it.

Philippe: And then you cut all the points where I, I might get canceled for it. Like they're gonna get clipped 20 years from now when

Shubh: I honestly, buddy, I have protected you for sure. I've protected you. This is the order and operations of careers I've saved so far with my editing. Uh, Philip Tate. Anybody else?

Philippe: Okay.

Shubh: Yeah, definitely. I, I've got you. I mean, it is a couple times I slid in some stuff where I'm like, I was like, uh, it was pretty funny. So I, I, I was willing to take the risk that you were gonna get canceled once you got Angelica Tech Thursday. I was like, well, Phil gets canceled. Tech Thursday will still be fine.

So I wasn't as worried about, you know, your business going under, so I just got a, I got a little looser with my criteria. Right? Speaking of getting canceled in our tech [00:05:00] circles, I got a little annoyed the last couple days. And I, uh, threw a little something up on LinkedIn today.

Philippe: I liked

it

Shubh: complaining about the Canadian accelerator programs.

It's outperformed anything I posted on LinkedIn about this podcast by 10 times.

Philippe: How many views, how many impressions?

Shubh: We're up to a few thousand impressions already. Uh, so the lesson is just get angry and post.

Chaz: Okay. Noted.

Philippe: I have one in the drafts, well, in the mind drafts to be honest, but I'm terrified.

I'm like, uh, it's a be like, because I want to take down the whole grant funding operation. Yeah. In. Canada and, um, it's like a terrifying beast because everyone gets money from the government in some way somehow. And so I just, you come out and I think what happens is like you get like 10 likes from people who I saw this happen.

Like someone shit talked BDC 10 likes, no comments. Everyone [00:06:00] was afraid, but like a hundred thousand impressions, like everyone was just like quietly sharing it and I don't know if I'm ready to be the first one over the hill.

Shubh: Well, uh, I got you buddy.

Philippe: Yeah.

Chaz: You think there should be no government grants?

Philippe: I.

Shubh: Chaz, why are you teeing us up? You're gonna get us both in trouble. Phil and I are both like, kinda like, oh yeah, no, it's a really nuanced question. Chaz. Uh, we could go a bunch of different ways. Chaz just like, watch this. I got nothing to be canceled for.

Philippe: Yeah, its simplest form. Like I think the analogy that I've been using recently is I think government money in the tech ecosystem is like water to a house.

Plant is for sure, like in Canada, necessary for our survival. And the perfect amount will help it grow, but too much you'll have root rot and the plant will die. And I think right now the whole house is flooded. So we have way too fucking much. We don't even have a [00:07:00] home. Uh, the host plants. Yeah. Have too much water.

Shubh: Listen, Chaz, you got us going now. Uh, you got us going. This is the part where none of the rest of the people who we, who are friends and stuff will, will react one way or another. This whole thing probably won't even get to the people that will probably get angry about this, but like, here's what happens.

All the VCs that raise money, most of their money comes from the government. Um, for the, for people listening who might not, uh, understand some of this terminology, VC venture capital firm raises a bunch of money called the fund. They use that fund to invest in tech companies. The investors in that fund are called LPs Limited Partners.

So they give the venture capital firm money to put into this fund so that that venture capital firm can invest those funds into companies. The vast majority of that money that goes into venture capital companies comes from. The federal government,

Philippe: the government by design, like as soon as you raise more than like 10 million or something, the federal government will essentially match all of your [00:08:00] money.

So like 80% of all venture capitalists in Canada have the government as a leveraged partner. But not only that, if that was only it, that might be okay. The government is also the largest direct investor into tech companies. And so what you've created then is this very weird, like everyone complains about like Canadian VCs being so risk averse.

Well, yeah, no kidding. Because they're all worried about the government. They wanna move with the government. If, if BDC writes a check, then VCs will write a check. And, and that's, to be honest, the middle layer of the problem, the, the, the top layer of the problem is the government grant system, which is now, now you got me da.

Which is way to go

Shubh: cha you,

Philippe: which is basically like,

Shubh: welcome to the funnel episode of your businesses on the line.

Philippe: Um, founders, there's so much money available from the government for like software development, which like now by the way, it costs like a thousand dollars to build a product. [00:09:00] You can go and I like know people who go out and get a quarter of a million, half a million for software project ideas that they have no traction for.

They have no idea. And so they just, they spent eight months chasing this grant if they get it. Then I think it creates a bad culture because they can hire a team of like five people to build this thing and they have no idea if they can sell it. And it, to be honest, it's anti-competitive because they don't have revenue for this product.

So someone else who does have revenue for a similar product can't hire a team. And so it creates this very strange system. But then what about all the people who didn't get it? There's another like 20 people who have shifted their company to, to be, uh, uh, appealing for this government grant,

Shubh: been trying to get this money

Philippe: when instead they should be talking to a fucking customer and building revenue and reinvesting that revenue into their growth.

And so you have founders chasing grants. Once they get a grant, then they go to VCs and they're like, oh, look, we could build this product now. But the VCs are like, well, we need to see revenue. [00:10:00] And they're super risk averse. And then the bottom layer is then we invest tens of millions of dollars every year.

It might even be hundreds of millions, but it's really hard to get a number on this into. Agencies or nonprofit organizations that quote unquote train founders. Chubb, you mentioned the incubators, but there's so many that then Yeah. Walks founders through this prison of our own creation, which is like, if you're a first time founder, go get this grant, then go get VC money, whatever, when all they should be doing is talking to customers and iterating quickly, understanding what the problem they're solving, how they can solve it.

And so it's no wonder that we have a hundred thousand less entrepreneurs today than we do before. It's no wonder that, um, large corporations don't invest in innovative solutions that are created by Canadian companies because Canadian companies are creating innovation, innovative solutions. They're just chasing government grants, chasing government money that basically VC is just, um, private, private.

It's, it's, um, [00:11:00] government money masquerading as private capital.

Shubh: Yeah. Yeah. And to double down. That's the rent. The, the, the last thing from Phil, which is one of my big bugaboos, is the accelerator programs. And the incubator programs are, are all government funded, but not all of them are government operated.

So a lot of times the government is funding third parties to run these programs. The criterium for success for these program operators is not Chaz, we grew your company. It's Chaz, you took and you participated in this accelerator. Ergo, what happens to Chaz, the startup founder, and this is not me just making this up, this is me talking to, I don't know, I don't know how many founders I've talked to over the last eight months researching this.

60. The number of founders who are like, you did this accelerator, now you gotta go do this accelerator. Now you gotta go do this accelerator. Now you gotta go do this accelerator. And they're being guided to do accelerators to learn [00:12:00] how to build the business. And in some cases, they're spending eight to 16 hours of their week learning how to build a business instead of, to Phil's point building their business, they are being coached to go get non-dilutive capital from the government.

They're being coached to prepare themselves, to be invested in which, by the way, most of them are not investible venture backed companies. That doesn't mean they're not good companies. They could be incredible lifestyle businesses, right? Yeah. They could be founders who are sitting in a pool, working in an aqua desk, living their best life, but haven't taken $10 million of invest.

And so we're coaching them to get funding. We're coaching them to get be ready for investment. We're not fucking coaching them to go sell their fucking product into the market. Any who? It's giant house's. I'll say all this. Wait, wait, Phil, lemme finish. I'll say all this. There is a role for public money.

In building an ecosystem. That's right. There is a role for public money. So n neither of us is sitting here going, the [00:13:00] government should not be involved, especially like in emerging like tech and deep tech and climate tech, there's absolutely role for government money. How we are doing it today makes very little sense to me as an operator.

This is 15 minutes of us yelling about the government instead of talking about our business comedy podcast. Look what they've done to us. I gave you guys a heads up. I was a little bit grumpy and a little bit distracted today, and I, I said, uh, Chaz, I might just be a little grumpy and angry in this intro and now we've done it.

Now I rubbed off.

Philippe: Got

Shubh: it. Um,

Philippe: and

Shubh: if you were out there, oh yeah, go ahead Phil.

Philippe: Yeah, well one more thing about like, people might be like, oh, this feel like

Shubh: we've been for a penny in for a pound. Let's just submarine both our careers. Let's go.

Philippe: Yeah, let's go. But one thing people might say when they're hearing these arguments, it's like, but it's working.

Like, look at all these success stories. There is only one venture capital company in Canada that has the returns, that warrants bearing the title of a venture [00:14:00] capital company. And they're out of Vancouver. They don't even invest in Canadian companies. They invest in American companies. So, so you look at me and you say it's working.

It ain't my sweet peach, it ain't working. We got to make a difference. I, I think here's a better way. Instead of going, giving the money to BDC to invest, we should give the money, um, as innovation budgets to like the Department of Defense where they say, we will give you $500,000 for a pilot if you build this.

And then a proper founder can go raise money off that and, and like get the departments of the government to be more risky in their procurement. That's what we need to build a better company. Yeah. It's not, I was

Shubh: just gonna say,

Philippe: giving me not

Shubh: use that money to buy shit from Canadian companies so we can build more coheres who actually have built a viable business.

A big part of it was like AI sovereignty related, and the federal government's a giant customer like provincial governments, municipal governments, federal [00:15:00] governments de-risk them change procurement models have that money go to startups as fucking revenue. Instead of this like paper trail of money that just spins around in the same fucking spin cycle.

Philippe: Yeah. There's just too much by the way. Uh, there is gonna be a text. This is

Shubh: just like

Philippe: on this, what

Shubh: can I do

Philippe: this? On April 26th, I think we're hosting one on the future of government funding. So, uh, uh, little plug. We haven't posted it yet, but expect it to come soon and that will be a fun place. If you disagree with us, come see us in person and yell at us.

Shubh: Yeah. And if you agree with us and you want us to run a privately funded accelerator in this town, reach out to us.

Philippe: Oh, no.

Shubh: Because

Philippe: don't gimme more work. So,

Shubh: yeah. Uh, anywho, you know what I'm praying for. I'm praying that we find a better way to operate the startup ecosystem in this country [00:16:00] so that we can create great companies.

And if I could buy prayers. To support what I'm praying for in this ecosystem. I would turn to our friend Courtney Ko, who last week pitched, you know, you could argue a, one of our most controversial idea, but I will say the episode, I've laughed in the hardest jazz. Jas, you just got the chance to listen.

Uh, how do you feel about Courtney's idea?

Chaz: Um, I like it. I think it's fun. It's like cameo for pastors or something.

Shubh: Yeah, cameo, but for prayers. Yeah,

Chaz: yeah, yeah, yeah, yeah. It's

Shubh: pretty good.

Chaz: I was just gonna say it felt like it was straight outta the righteous gemstones, so I was like totally on board.

Shubh: There was a point at the beginning of the episode, I'm not afraid to admit this off recording before where I said to Philip and Courtney, Hey, maybe we could like change the name or pitch this a little bit differently.

I'm a [00:17:00] little uncomfortable. And they were both like, yeah, may maybe, but, and then I was like, all right, you guys talked me into it. And uh, I absolutely enjoyed the hell out of it. And, uh, I think I got a lot of people talking today. We're gonna transition. Sorry folks. No witty banter today. You get angry, shove you got Philip wound up thanks to Chaz.

Chaz intentionally. The funniest part of this episode for those listening was when Chaz looked at how. Annoyed both of us looked and then absolutely teed us up because he knew it was gonna result in a 10 minute rant from each of us. That was probably, um, going to be poorly received by most of our network.

Chaz: Yeah.

Shubh: Um, but somebody's gotta start saying this shit, like, we just talked about this, this week. Literally we were, I was talking to a couple founders that were echoing this exact thing and we're like, I am scared to say this out loud. So you know what, sure. We might cut all this intro, [00:18:00] we'll cut all the Phil's parts.

Philippe: I only have like two sponsors who are, are government agencies. So Yeah, we might, might take a hit, but, uh, you know, I'm, I'm okay. I'm, I'm like, uh, I'm, I'm like the closest to being,

Shubh: you know what, we'll just change the transcript. So it said, Chubb said. For all

Philippe: of, because no one's gonna listen to this thing.

Shubh: Yeah. Phil, just, Phil was just really quiet during this whole episode. Yeah. Yeah. Just, uh, sho got really worked up and he was doing two different kinds of voices. Yeah. He'll do that. He's sometimes he talks, he talks like a bit in a accent. Yeah.

Philippe: Yeah. You know, it's so good that this is a business comedy podcast.

'cause no one will take us seriously. We'll be like, we were joking. Yeah. We, on top of the morning. Do you top of the morning,

Shubh: just do different

Philippe: words. We love the government. Yeah. It's so fun to take on like a, like a $400 billion monolith in BDC. I'm sure they won't. Yeah. Have anything to say.

Shubh: Yeah. I can't wait till [00:19:00] I start a tech company to go to try to raise money.

Hey, hey Shub, this you? No, no man. That was Phil. It was actually Chaz, honestly, Phil and I were quiet the whole time. Chaz just went on a soapbox, right? That's crazy. Yeah. What

Philippe: the hell, Chaz? Yeah.

Shubh: He was like, I'm going to get a haircut. And then he was like, you know what? The problem in this country is government funding for service.

I was like, wow. Chaz insightful. But um, you know, little harsh maybe. Uh, yeah. We'll, this is great because I literally said, guys, we have to record a quick intro so I can edit it quick so we can get this next episode out. Now I'm gonna have to stare at this intro for four and a half hours, deciding what part of our

Philippe: Keep it all

Shubh: white.

What part of our careers we wanna retain

Philippe: me, don't even care about me career. Do you know that song by Dominic Fike? It's called I, I hope they cancel me. You know, it's like, yeah, you don't care

Shubh: about your career. What career is what I'll say today. Coming in, we have my [00:20:00] friend Joe Fairley just took the role of Chief Growth Officer at Head Varsity here in Calgary, a mental health, uh, and wellness platform for the workplace.

And I love Joe and, uh, he kind of, Andy Kaufman us a bit like the first 15 minutes. He basically just committed to a bit, which was incredible.

Philippe: Yeah, just like a meta bit.

Shubh: Yeah, he was, he was Andy Kaufman slash Daniel Day Lewis. Uh, there's less yelling from Phil and I in this episode and anger and more yelling and joy, uh, which is really what this podcast is supposed to be about.

So we're, you know what, yeah guys, 12 episodes. Give us one intro where we get a little pissed off and uh, yeah. Next week it'll be all fucking sunshine and rainbows. Okay.

Philippe: And, and just one sec here, Shab. I I just wanna say, uh, a quick disclaimer. The views expressed in this podcast are solely the views of Philip Burns and Shub sdu, and do not reflect the views of Tech Thursday Limited, or Tech [00:21:00] Thursday Media, or your Businesses on the line,

Shubh: or Indian Adventures,

Philippe: or Indian Adventures,

Shubh: or aware ai, which I'm just teasing right now, which we'll talk about later.

Yeah, we're probably gonna regret, I'm not gonna regret it. It's gotta be said, somebody's gotta start saying this shit. Maybe this is how we, uh, this is how this podcast, this podcast blows up. Hey, I was listening to this business comedy podcast and two guys just yelled about government involvement in business for 20 minutes.

Chaz: Yeah,

Joe: that's,

Shubh: Hey, Chaz. Chaz, you wanna get us going on something else that'll fucking make us mad here.

Chaz: Sorry, what were you guys saying? I've been applying to grants for the last 30 minutes.

Shubh: Hey, honestly, we will take your grant money if it helps fund this podcast.

Chaz: Yeah, yeah.

Shubh: You know where Grant money does, uh, belong here in this country?

Uh, Canadian media.

Chaz: Mm-hmm.

Shubh: That's also

Chaz: not true. It's the

Shubh: same

Chaz: problem.

Shubh: Phil. Phil. Phil, I'm pitching right now. Uh, uh, uh, beloved Canadian programs like [00:22:00] Shit's Creek.

Chaz: Mm.

Shubh: Uh,

Chaz: Shorey

Shubh: Corner Gas Shorie.

Chaz: He did rivalry,

Shubh: Kim's convenience, sibling rivalry.

Chaz: He did rivalry,

Shubh: all supported

Chaz: sibling rivalry.

Shubh: Did I say sibling?

Oh shit. Yeah. He rivalry, sibling rivalry. Sibling rivalry would also probably do not, do not fund a version step

Chaz: sibling rivalry.

Shubh: We just had a, we just had a great bit that I ruined by saying the wrong name.

Philippe: Oh God,

Shubh: no. Uh, how much of that could I keep, do you think?

Philippe: Oh, you could keep it all if, if the government funding bit didn't get me canceled, that's step row bit.

Shubh: Anyhow, I'm just saying some of your favorite Canadian TV programs, I'm gonna do the list again. Say it right this time. Heated rivalry, Schitt's Creek, corner Gas, Shorey. Kim's convenience. [00:23:00] Men with brooms, supported with public funding. You know what's, I think Undersupported. In the public funding space, business comedy podcast,

Chaz: shout out the Canadian Federal government sponsor us.

Philippe: Shut up. All right, we gotta cut to the episode now.

Shubh: Come on. The pod Mark Carney, speaking of handsome people that could call in. Uh, yeah. We're 30 minutes into this intro, which was supposed to be seven minutes. I need to go to

Chaz: work. Well, it will be seven minutes. Enjoy the episode.

Shubh: Oh yeah, right. We'll be right back with Joe Fairley.

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Then I discovered the new network. Jennifer Weens and her team at the new Network helped Canadian tech companies build and scale high performance teams through a proven unique approach to recruitment and executive search also. They're awesome. I use them to help build most of my team at ZayZoon and I would use them again, and I've recommended them to everyone that I know.

Check out new network.ca for more details. The new network, I couldn't have done it without them.

Chaz: I think you know how this is gonna go. You've listened to one of the podcast episodes.

Joe: Yeah. I think if you listen to a little bit of all of them, I think it sums up to almost one.

Philippe: Is that what you, did you listen to like the first five minutes of a few?

Wow.

Joe: Well, I mean, no, not just the first five minutes 'cause that's usually just banter.

Philippe: Right.

Joe: [00:25:00] But I would, no, I'd go to the key points.

Philippe: Okay.

Joe: In it like, you know, the websites where it shows, like in the videos where most people watch.

Philippe: Yeah.

Joe: It was like that.

Shubh: You, you, you should probably be careful 'cause your boss is actually a legitimate fan of this podcast.

Philippe: Oh yeah. Kelly Schmidt is a huge

Joe: fan. Why, when you said legitimate, did you use the quote signs? I

Shubh: did not. God, we need video so bad.

Philippe: But then she, she texted, showed me like, I need more, you need to be releasing daily so that I can bookend my day with these.

Joe: You know, the nickname of this is cowbell.

Philippe: Of what

Joe: your show '

Shubh: cause we need more.

Philippe: More cowbell.

Joe: Always need more cowbell.

Philippe: Boom. A little Will Ferrell reference right out the gates.

Joe: Mm-hmm. That's right.

Shubh: Uh,

Joe: I appreciate your crop top Shoub. Thank you for keeping in theme of Will Ferrell. That was nice. And I like when I came in, you said you were fasting and you like, you know, the two arrows down.

Shubh: I just, sometime in the last three episodes, this show is no [00:26:00] longer mine. It just belongs to the guests. Yeah, that's right. Yeah.

Philippe: What is happening to this fucking

Joe: microphone?

Philippe: Uh, what

Shubh: do you wanna trade? And I can take that. No, no, no, no, no, no. I'm just being stupid. The potter always drinks from the broken mug.

Joe: It's funny, I had a boss and come out with the random stuff. Remember one day he's like, like we were talking about something. He's like, yeah, like the cobbler's kids. Like what? He's like, you know the cobbler's kids with their shoes? Yeah. They got in bad shoes and everyone's like, one, what's a cobbler and what are you talking about?

He's like, you know, cobbler's kids cobbler makes shoes, but the kids always has the wore shoes.

Philippe: Yeah.

Joe: But at that point, we totally lost whatever the metaphor was supposed to be about. We're like, what? What is this about?

Shubh: Okay, ready?

Philippe: Yeah.

Joe: Yes.

Philippe: Is this still going by the way? I just wanna make sure.

Shubh: Hey, Chaz, can you still hear us?

Chaz: Yeah. Can you hear me?

Where

Chaz: is

Shubh: he? When you fucking wait a minute to answer me.

Joe: Is he here?

Shubh: No, he is in Stratford, Ontario. I'm not.

Joe: He's in where?

Shubh: Stratford, Ontario.

Joe: [00:27:00] Really?

Shubh: Yep. You can eat this podcast. It's, we do whatever we want.

Joe: Hear mic anyway.

Philippe: Yeah. You can't hear. Whatcha you doing right now, chef?

Chaz: I am just chilling.

Philippe: Sending you guys

Shubh: six o'clock. He's getting ready for Taco Bell.

Philippe: Are you, you enjoying the manter so far?

Shubh: Alright, we're gonna start pretty good. We're gonna start. I got a hard stop at uh,

Joe: I'm done at four.

Shubh: I got a hard stop pretty quick. Actually.

Philippe: You got a hard stop at four. It's 3 53. Thank goodness

Shubh: I better knock this shit out.

Okay, pause.

Jesus. This is gonna get on edge real quick and we are back. Philip, you've just met to my friend Joe Fairley, who has been nothing but disruptive since he walked into the studio.

Philippe: First time. Yeah. Walked in demanding snacks.

Shubh: Yeah. Came in, said I need snacks. It now. It's now feeding those snacks into the microphone.

Philippe: I said, I think we have goldfish. He goes, yes. And the next two things you can

Shubh: buy Yes. [00:28:00] Is a real quote. Uh, Joe, welcome.

Joe: Thank you, Chubb.

Shubh: Thank you for being here.

Joe: It

Shubh: really

Joe: is a pleasure.

Shubh: Professional podcast.

Philippe: It's so great to have you. It's so great to meet you.

Joe: It's really nice to be in a place where shoes are optional, shirts are optional, and you're not at the beach.

Who would guess you're in Calgary. It's

Philippe: hot though. That's right. Yeah, it's, it does feel like the beach in this room. Right.

Joe: Yeah. And I like your sweater.

Philippe: Oh, thank you. And especially with, uh, SHO's Crop top here.

Joe: Well,

Shubh: I hate you both so much. This will be the last episode ever. I'm retiring. Um, I am gonna talk about Joe and say nice things about him, which I'm not super comfortable with.

So Joe and I have known each other for 25 years.

Joe: Yes. We'll just, yes.

Shubh: 25 ish years. Um, I always tell people that, uh, one of his best friends is one of my best friends. And then people are like, oh, so you're best friends? And I'm like, no,

Philippe: no. I can't stand the guy.

Shubh: No, absolutely not

Joe: [00:29:00] because we're bestest friends.

Shubh: Joe Fairley a, um, career growing companies from Calgary, went to America through a series of journeys, ended up at a private equity firm where you grew multiple companies as the head of revenue had of growth returned to Canada. And, uh, has just in the last 45 days, taken a role as the new Chief Growth officer at Head Verity here in Calgary.

Philippe: Congrats.

Joe: Thank you. Very excited. It's a pretty phenomenal team.

Shubh: Yeah, he is a good fit. Shout out to Kelly Schmidt, the CEO number one fan of your businesses on the line.

Philippe: Yeah, we just had her on, uh, a Tech Thursday event recently, and, uh, she was incredible. Yeah, one of my friends says she's the smartest person he's ever met.

Shubh: She's, she's right up there, I

Joe: would say. Yeah. I mean, when the two of us are in the room together, she's a hundred percent the smartest in the room.

Shubh: But otherwise it's, I mean.

Joe: No, no, by [00:30:00] far.

Shubh: Yeah. When Joe and Kelly are in the room together, there is one, a total of one incredibly smart people. Okay. I'm just, I did say, I'd say nice things.

Joe has successfully grown multiple companies across the CPG space, like B2B. Now you're working in B2B software. Joe, I'm talking for you right now. Maybe you tell us a bit about your background.

Joe: Sure. Sean, so one,

Shubh: he's,

Joe: I appreciate you having me here.

Shubh: He's, yeah, he's, he's agreeing with me, but it feels like he's disagreeing with.

Joe: No, I'm here. I'm with you. Yo, look. Yes. So born and raised here. Started my career at Smed, which is a Calgary based company. Went down to the states, went to Texas. Then we, yeah, went to a PE in Miami where like Chubb said, I've done everything from CPG, where we had a energy chocolate that we got into.

Shubh: Energy Gems.

Joe: Energy Gems, that's right.

Shubh: In grocery stores across the country. Was it

Joe: not across the country. Yeah. About 30,000 [00:31:00] stores that then we realized we had the wrong packaging. People couldn't figure out what it was. Pricing was confusing.

Philippe: What did they think it was? You

Shubh: should have realized

Joe: it. They didn't know.

Some of them cigarettes, some of them just had no idea.

Philippe: Okay.

Joe: And went down to zero, which is hard. Whoa, boy. And then got it back up to 20,000 again.

Philippe: Oh, and did you change the name or, or you just

Joe: There was some rebranding for sure. Yeah. And action. You know. Okay. What do people think it is? How do you know?

Shubh: Can people still get Ener gyms?

Joe: Technically, yes.

Philippe: Oh, what does that mean?

Joe: Well, you can also, what

Shubh: are you allowed to talk about right now?

Joe: Well, I mean, you can also find fossils out there. Okay. Doesn't mean there's actively dinosaurs, but there is evidence of the existence.

Philippe: That's right.

Shubh: If any of these energy Gs are frozen in amber Right.

Withdraw the recipe and they True, that's true. And

Philippe: remake them. Or you could just relaunch energy gems as cigarettes

Joe: that, uh, no, I won't do that. There's a line. There's,

Shubh: I, I did not think we'd be talking this much about energy gems, but

Joe: Yes. That they've done things with the US [00:32:00] military, they've done things FL ncaa.

Shubh: Yeah.

Joe: SaaS kind of all over the

Shubh: place. He's kind of just like, oh yeah, I've done things with this and this and this. Can you talk specifically about how many professional and college football game sidelines you were on because of your guys' product that you, that you helped take to market?

Joe: And you say it in a way that it sounds like we were maybe taking advantage of the situation versus taking care of our clients.

Shubh: No, you were there intentionally. You were also not there as a player.

Joe: Well, not as a player, but look. So we developed something that cools people in areas where you can't,

Shubh: we

Joe: should or you wouldn't. We

Shubh: should get one of those in this room.

Joe: There's no hot air here. So think of it in place. So basically you can't use AC 'cause you're outside.

Yeah. Or it'd be too expensive. So we developed something that originally was used for the US military.

Shubh: Wow.

Joe: And then, and we did that really against all the advice we received. 'cause I dunno how much you want me to get into it.

Shubh: Yeah, do it. Get [00:33:00] into it.

Joe: It was something where

Shubh: I can always edit this out.

Joe: That is true.

It can be edited. But for something that cools it was, all right. Who needs it? Why would they care? 'cause nobody care. Okay. Cools great. Like so what? Alright, well who would this matter to? What pain do they have that they would actually care about this? And so we found this technology that we use to cool geese in Israel.

Philippe: What?

Joe: Very random. Alright. Well the fundamental part of it was, well, but it can cool things. People outside where you couldn't, all right, well who else could use that? She's like, well, it could be hospitality, could be just rich people's cabanas.

Philippe: Sure.

Joe: They're like, what about the military? I'm like, they have tents and stuff

Philippe: right

Joe: outside.

So long story short, every time we'd meet with somebody, ask kind of up the price, see what was needed. But it came down for them, it was training. When it gets too hot, they have to stop training.

Philippe: Hmm?

Joe: They stop training. [00:34:00] Their throughput drops. You're not getting through the necessary training to become a soldier.

Philippe: Right.

Joe: So if we can cool them where they are, then they can continue to train. So it started from that. And look, if you're doing the military, if you're meeting with somebody saying. We're in 65 bases around the world. In places where we can't tell you where we are. I think it'll work in your warehouse in Kansas.

Right? Like it's hard to argue. And then what do people care about? Okay. Military sports. Sports is cool. So then it was Georgia Tech was the first one.

Philippe: Yeah.

Joe: So it was the trainers who said, okay, wait. If we can cool our athletes, we'll have less injuries. Yeah, that makes sense. 'cause it's so hot down here.

Their equipment, we don't want them to overheat. Then the coaches looked at it and just saw it as a competitive advantage.

Philippe: Right?

Joe: Right. Well, cool. Your core body temperature, you perform better. Georgia detected it, then Georgia did it. Then the Carolina Panthers and the land of Falcons. Then it just starts to spread as the solution.

Philippe: Wait sir, I'm confused. What this technology, was it like it's, it's not to [00:35:00] cool like a tent or anything?

Joe: No. Line of sight cooling.

Philippe: Whoa. Yeah.

Joe: So be hot everywhere else. We don't care. You're not there. Just where the person is.

Philippe: Wow. And, and so it can, um. Like all of the players on the sidelines could be cooled by this

Joe: technology.

Yeah. You angle them and you do it. And it's the only product that's been on the sidelines multiple times of the Super Bowl where we didn't pay, they paid us.

Philippe: Yeah.

Joe: Everybody else pays to be there, but for this, the trainers demanded it.

Philippe: Yeah.

Joe: And so it was, for this, it was a great experience of taking something that, again, if you describe it as a product, it's boring.

It means nothing. Right. There's no interest. But kind of in that Simon Cynic, why, how, what? Why do you care? Well, you're hot, you're gonna have injuries, you're not gonna perform as well. You're not gonna get the throughput. Okay, here's how we address it. Oh yeah. This is what it's, and

Philippe: why did someone build this for geese?

That seems like a weird start.

Joe: Well, there's a whole thing on egg because the basically, you know, there's everything from looking at milk production to like the stress [00:36:00] of the animal. They just basically, you get a better output. Oh wow. For that too. But again, rudimentary form. But to answer your question, long story, I'll give you shorter answers.

No,

Shubh: no, this is great.

Joe: So for the sidelines, we had one where Miami and Notre Dame were playing in Miami and just as an example, and a few friends were gonna come down. And so we called the head trainer of the Miami Hurricanes. We're like, you know, you have a really big game coming up, Notre Dame's here and you know, we wanna make sure your equipment, we got about that far.

And he's like, yeah, yeah, yeah, yeah, yeah. I can give you one pass. Like, great, thank you. And so then for the four of us, I gave everybody identical shirts. So we were all training, you know, maintenance personnel. Uh, we had one pass and then we would just sub in each quarter. So each person could be there.

They knew the basic fundamentals and yeah, then they could go out there and talk to Michael Irving. They could, they got to see everybody. There was one unit that broke down and you know, they were able to talk about the, um. [00:37:00] You know, like, well the, the igniter switch, which is in the, uh, you know, igniter switch, it's a cooling fan.

There's no igniter switch. But, uh, yeah. So it was good. It was great.

Shubh: Damn best boss ever. That's, uh,

Joe: it's pretty fun.

Shubh: I like a lot of nuggets buried in there. But the big one that Joe talked a bit about was actually figuring out who your customer is.

Philippe: Yeah.

Shubh: Why do they care? Um, lesson out there for all you startups, stop talking about yourself and, uh, actually understand what people want from you.

Joe: Figure out the pain. Nobody cares about what you made.

Yeah.

Joe: They don't care. Oh, yeah. But I, I They don't care.

Shubh: Yeah.

Joe: They care about what they care about and their pain. If you can tell them pain that they have that they didn't know, they could dress fantastic with your stuff.

Philippe: Yeah.

Joe: But if they agree that yes, this is painful and here's why it's a problem, then you already have agreement.

Shubh: Yeah.

Joe: And so then you're just talking about the mechanism or what you have to address that then you get interest.

Shubh: You gonna start adjusting your pitch for tech [00:38:00] Thursday.

Philippe: Yeah, I have to.

Shubh: Yeah.

Joe: Never start with what?

Shubh: Right. It

Joe: doesn't matter.

Shubh: Oh, are you're, oh man, that event must have been so hard that you did yourself.

That's how you should re pitch. See what I did there? I just, I took what Joe just taught me and I applied it right away.

Joe: Right. Like what credibility would I have if they said, well this is like, I know Joe's friend, or I know Chubb's friend.

Philippe: Yeah, totally. Can I ask why you moved back to Calgary?

Shubh: Yeah, that's great question.

Joe: Family.

Philippe: Okay.

Joe: Just as simple as that. I mean, both our families are from here. Yeah. Kids were, you know, one was almost junior high. Wanted them to have that lifelong relationship with their cousins and aunts and uncles. And you know, as my parents and her parents are getting older, it was really to be here.

Shubh: Yeah. Okay. So, so founders leaving this country for America. Why do you hate your family so much?

Philippe: That's a good takeaway.

Shubh: Yeah, that's the take.

Joe: Oh, do you wanna answer by, oh,

Philippe: sorry,

Joe: it was rhetorical.

Shubh: Yeah, I was just talking about, yeah. [00:39:00] Oh, we'd like to, we'd like to get into it, Joe. Um,

Philippe: that's right. Did you leave the country because of mom issues or dad issues?

Joe: Why is it, or?

Shubh: Oh, man. Uh, okay. Joe, thank you. Fabulous background. I think probably one of the most, in, certainly in this market, one of the most interesting backgrounds in terms of, uh, very few people who've grown, uh, companies that do such different things than you have, which I think is incredibly useful for when you can walk in anywhere and sort of apply that to the business.

So with that being said, obviously lots of experience, positioning, value, understanding, pain for other people's ideas. Today, Joe, though, we would like to hear about your ideas.

Joe: Do you have the dun, dun dun?

Shubh: Uh, no. We got a, I can't remember what mixer.

Philippe: Yeah, I don't know. A does something fun.

Shubh: Yeah, let's try.

Philippe: But I think that's the applause though.

Oh yeah.[00:40:00]

Yep. What do you think of that one?

Joe: It's, it's very lively.

Shubh: That's, uh, we call that Philips theme.

Philippe: Yeah.

Shubh: It just kind of, that's how he moves. That music describes how he moves.

Philippe: That's right. You know, some people have tinnitus. I just have that song playing in my ears over and over again.

I

Joe: like how sideburns like grow as you listen to my,

Shubh: you can't.

It's really great. I'm still vibing here a little bit. Uh, alright, Joe, sorry. Do you have an idea to pitch us today?

Joe: Chubb. I have many ideas.

Shubh: Let's hear it. Oh, let's go. Oh, come on. Let's go.

Joe: Come

Philippe: on now.

Shubh: Chaz says I can't have people pitch too many ideas. 'cause the titles are too long. Well suck it. Chaz.

Joe: Oh, you don't like long names?

I love long

Shubh: names.

Joe: Chaz doesn't like long names. Well, my first idea,

Shubh: what's it called?

Joe: Well, we have the [00:41:00] precipitation Validation confirmation device.

Shubh: Whoa. Precipitation Validation Confirmation Device. Precipitation Validation. PVCD.

Joe: Mm-hmm.

Shubh: Let's hear it. What is the precipitation Validation Confirmation device.

Joe: Okay, so you know what is the worst thing is, have you ever had it where you go outside and you know what you're expecting and you've dressed improperly because it's pouring rain outside,

Shubh: right? All the time.

Joe: It's the worst.

Shubh: Just damn weatherman.

Joe: And then what happens to your clothes?

Shubh: Uh, get wet.

Joe: They, they get wet,

Shubh: uhhuh, and then you get cold

Joe: and cold and then like this, this is the worst.

So you can't count on the news. Yeah. For this,

Shubh: who knows what we can count on anymore, right?

Joe: So you need to validate what is happening. You need to de-risk this experience.

Shubh: Okay. Yeah.

Joe: So for optimal efficiency, before you go out, before you have to [00:42:00] like shove, take off his pants again is, I'm gonna validate this.

I'm wearing pants. I'm gonna validate if there is precipitation. Now can you explain what precipitation is? What, what form does it come in?

Shubh: Snow.

Philippe: Snow.

Joe: It can Rain. Rain,

Shubh: hail.

Joe: Rain is a very common one. Hail as well. So

Shubh: rain's gotta be the most common. Did we get, did we get all three? Freezing rain, wet snow? I

Joe: think we got, what was the name?

The first, um. Uh, it's similar. She had a why on the end, the one that, uh, it's when it's all in the air and it gets everywhere. It was like the person you dated for a long time. Mist, Misty. Mist. Mist. So mist also, which goes,

Shubh: did you date Misty at some point? No. Okay. I wasn't joking, but

Joe: it flowed Well, he, he's, you asked for more examples.

Shubh: Yeah, yeah. I'm gonna cut that part out.

Joe: All right. That's fair.

Shubh: Yeah. Okay.

Joe: So, alright, so, so back to the idea.

Shubh: Yeah.

Joe: Before you get completely dressed to go out, you use this [00:43:00] patent pending precipitation validation confirmation device.

Shubh: Yeah.

Joe: So what this is, it's also very environmentally friendly. So it's something in which, you know, for the three Rs, reduce, reuse, recycle.

Yeah. Yeah. The most important is reuse something that's already been made.

Shubh: Okay. Yeah.

Joe: So what this device is in the form of is it looks like they use the term tower. Like

Shubh: who does? Who uses it?

Joe: They do.

Shubh: Oh they do?

Joe: Okay. So

Shubh: sorry.

Joe: But not a tower, like a building. Sure. But like a computer tower.

Shubh: Okay.

Joe: So it's in the form of this computer tower.

Shubh: Okay.

Joe: Repurposed from a former computer tower. And what you do

Shubh: say computer tower again,

Philippe: I don't know what a computer tower is.

Shubh: Philip is, Philip is much younger than us. Computers used to be on your desk and they'd have a big box where all the computing happened

Joe: that would go underneath quite often 'cause it was so big.

Shubh: Okay. Yeah. So one of those.

Joe: Alright, well, so let's use something that might be understood. It's No, no,

Shubh: you got it.

Joe: Keep, it's in the form of, [00:44:00] uh,

Shubh: most of our listeners are very old, I'm assuming.

Joe: Yeah. Like a big box.

Philippe: Like one of those boxes. Yeah.

Joe: Yeah, sure. But tall. Okay, so you take this now. Yeah. It's important to own the market.

So to vertically, vertically integrate this. What we're doing is we have said. Box.

Shubh: Yeah. Yep.

Joe: Which is full of electronics. Then we have a very specialized transportation mechanism for this.

Shubh: Yeah. Because it's driving around Because you, you,

Joe: well, you, you need to move the box.

Shubh: Yeah. Okay. Oh,

Philippe: so you, are you always carrying this box with you?

Shubh: So do you have to carry it or is it a wagon?

Joe: So, no, the transportation mechanism

Shubh: Yeah.

Joe: Is in which the tower is placed.

Shubh: Okay.

Joe: At the very bottom. Wheels are, well, I mean, that's a simple term, are wheels. Right?

Philippe: Okay. You're trying to pick up again?

Shubh: Yeah, yeah. Okay. Okay. Alright. Okay. So these little robots are rolling around the neighborhood.

Joe: Oh no, it's not robotic yet. Oh, mys, right. So at this point I'm like, I would like to go outside today.

Shubh: Yeah.

Joe: I do not want to get dressed twice.

Shubh: Okay.

Joe: So before I get dressed the first time, [00:45:00]

Shubh: yep.

Joe: I'll put my tower

Shubh: outside

Joe: onto my transportation mechanism.

Shubh: Yep.

Joe: I am going to wheel this outside.

Shubh: You're physically doing this.

Joe: Well, I have to get it there.

Shubh: Okay.

Joe: This is phase one.

Shubh: Yeah, I gotcha.

Joe: Okay. Have you heard of McKinsey has a three Horizons?

Shubh: Yeah, I'm very familiar.

Joe: This is horizon one show.

Shubh: Okay. Sorry. My bad. Yeah.

Joe: Okay, so I, I know you have questions

Shubh: so many. I'll let you finish. I'll let

Joe: you,

Shubh: Joe's not gonna be to get it out 'cause he is making himself laughs.

Okay.

Joe: You take your transportation mechanism with the tower.

Shubh: Yep.

Joe: You're gonna push it out to where you're planning to be outside.

Philippe: Okay. So are you nude? Are you nude? What if I'm going, what? If I'm going

Shubh: further away than down the

Philippe: street?

Joe: You have to get it there, Sean.

Shubh: Okay.

Joe: I'm not a magician.

Philippe: Okay. There are tears of laughter. [00:46:00]

Shubh: Okay. So you're in your boxers walking down the street pushing this little computer tower.

Joe: Sho. The goal is to be dressed once, so the next part of this, but Chubb's bringing up a really important point

Chaz: job we've ever heard,

Shubh: but I am really enjoying it. Okay, keep going.

Joe: But scale is important and what s's hitting on is, right?

I mean, have you ever been somewhere when your cell phone didn't work 'cause you didn't have coverage?

Shubh: Sure.

Joe: Isn't that the worst? Frustrating. Wait, does

Shubh: this thing

Joe: solve that problem? Well, so I know to SHO's point, I'm probably going to, where I'm leaving is not where I'm going.

Philippe: Right.

Joe: So I need to get one put outside where I'm going.

Philippe: Yeah.

Joe: Which is why these will be everywhere.

Philippe: Okay.

Joe: Everywhere. Like this is like, you know how you can find charging stations for like,

Shubh: there's

Joe: electronic cards like everywhere now. Yeah,

Shubh: yeah, yeah.

Joe: This is gonna be

Shubh: everywhere. And they're gonna

Joe: communication almost like that.

Shubh: But everybody has to have their own everywhere.

Or can we share one?

Joe: [00:47:00] It's, it's kind of like, um,

Shubh: can I subscribe to the to the

Joe: box? Have you seen I think it's Kindred. Is it Kindred? I think that's the one where you can swap houses. Like, Hey, I like your house. You like my house. Mm. And not in that way. And. But it is though. You can go in different cities and countries, so it's like this shove.

I would like to use your tower.

Shubh: Yeah.

Joe: Why? Sure, Joe.

Shubh: I only have one tower.

Joe: You're an early adopter. Okay? You're just doing one right now.

Shubh: Okay?

Joe: And so, okay, Chu, so now you are going to take your transportation mechanism with your tower. You are going to bring it outside.

Shubh: Yep.

Joe: Now I want to know, I would like validation if there's precipitation.

I

Philippe: just wanna be clear, what does this thing do? This thing tells you it's rated, it's

Shubh: in the place you're

going.

Joe: It's a validation of precipitation. So,

Philippe: so it's just a yes no, it's like a binary. Yes. No. Is that all it does? It's also

Shubh: apparently only does it for right now.

Philippe: Yeah. Yeah, that's right. So like, just put your hand out the window.[00:48:00]

I see. If it feels like it's not doing much more than just like being, why do electronic,

Shubh: why do I gotta wheel it everywhere? Why couldn't I just leave one at the office

Joe: outside?

Philippe: So it's, it's

Joe: gonna get taken.

Philippe: I feel like this is just, this is just like a computer and you're like, if it stops working then it's raining out.

Shubh: I gotta, I gotta, what if I just called a friend who lived near there?

Joe: So I'm gonna address the, these questions in order. So will it just stop working?

Philippe: Uh,

Joe: no. 'cause it's not plugged in yet.

Philippe: Plugged in.

Joe: This is back to the integration.

Philippe: Okay.

Joe: So,

Philippe: okay,

Joe: how do I get power to it

Shubh: for the sun, but only when it's not raining,

Joe: which is one way to confirm.

Shubh: And then it turns off when it rains and now you don't know if it rains.

Joe: But we wanna avoid confirmation bias.

Philippe: Okay.

Joe: See how I put that term in there?

Philippe: Yeah.

Joe: So just because it's sunny and your solar [00:49:00] panel doesn't come with it, that's additional is not working.

Shubh: Yeah.

Joe: Let's validate. So what these have, and this is really, 'cause it

Philippe: could be a a, a sun shower,

Joe: it could just be a cloud.

It's not rain.

Shubh: Kelly, if you are listening, don't worry. Joe's saving all his good work for these real job.

Joe: There's a specific button on the tower that we press.

Philippe: Yeah.

Shubh: Power button.

Joe: And what it does is it's a, it's a very unique. Gathering system. It's thin, kind of like a square. And there's a round circle in the middle.

Okay. And it slides out. And this is the gonna be used as the collection device. But you

Shubh: Do I have to slide it out myself or does it slide out?

Joe: Oh no, you press it. Well, it's gonna spring and then it comes out. Okay. So imagine the idea has actually been borrowed a lot by, you know, like DVD players and things of the past

Philippe: in air quotes, by the way, that was in

Shubh: air quote, Philip DVD player is the thing we used to watch movies on.

Just making [00:50:00] sure.

Philippe: Yeah, I know, I know that I'm, I'm not that young.

Joe: So you press it, this comes out.

Shubh: Yeah.

Joe: Well you can't just have it like that. 'cause you need to confirm. Yeah. So what we do is we have a special, it's actually back to the environmental side.

Shubh: Can I just interrupt real quick? The great part about this is if you're reusing old computer towers, they usually already have a CD rom.

Philippe: Oh yeah.

Joe: Also known as that.

Shubh: Yep. So you're just retrofitting

Joe: shut. See. This is why you do so well at what you do. I'm saying DVDs, he's going back in time to see Romps. Excellent. Mean

Shubh: the argument that I'm doing so well at what I do. I am hosting a podcast right now where I'm listening to an idea where somebody's gonna put a box outside to tell the, if it's rating.

So I think that,

Joe: oh, I just want to have a device so I can see moving pictures. Well, I, well, Steve Jobs did. Okay.

Shubh: Well I appreciate the compliment. I'm starting to really question almost all of my life choices I

Joe: this, so may I continue with how this works?

Shubh: Yeah, yeah. Please.

Joe: So there's a lot of plastic and things that Chubb [00:51:00] was alluding to in this, what do you call it?

Chubb, A CD ROM player. Correct.

Philippe: Right.

Joe: So what we do is this is a byproduct made from natural trees and it's made in a very, very thin form. It gets blanched. And so

Philippe: I love don't start with what, and like this whole thing is a what,

but

Shubh: today what we just got a great talk on like solving for customer pain and that's how you identify your target market. I started

Joe: my whole thing with that. Isn't it the worst when you go outside and get

Shubh: That's true. It's,

Joe: look, I'm taking you through the story. People remember stories, right? It's important to have stories.

Yeah.

Shubh: Okay. I think the fundamental problem with this idea,

Joe: I haven't finished my idea. Yeah. Okay.

Shubh: Sorry. Okay, continue. Yeah.

Joe: So let me talk. So again, it's a byproduct from. Living organisms, trees. Okay. Cut. Extremely thin.

Philippe: Yeah.

Joe: Very, very thin.

Philippe: Yeah.

Joe: Blanched, which means

Philippe: you're describing wood.

Joe: Super thin wood.

That's that we make white. [00:52:00]

Philippe: Okay.

Joe: In a little square. That's

Philippe: the blanching process.

Joe: That's the blanching process. So we put this, these are $6 a piece, but we put them then on our collection mechanism. Uhhuh, that comes out?

Shubh: Yeah.

Joe: Now you wait with it.

Shubh: Yep.

Philippe: Outside

Joe: you

Shubh: wait, you wait there.

Joe: Well you need to, you'll have to collect it.

Yeah. So it's best 'cause you also wanna make sure nothing happens. So 20 to 25 minutes

Philippe: outside.

Joe: Okay. Then you can close it with the same button.

Shubh: Yeah.

Philippe: Oh brilliant.

Joe: With the tower on the transportation mechanism. Make it brack inside.

Shubh: Yeah.

Joe: To which point your solar won't work. So what we have as an add-on is a

Shubh: cord.

Joe: It's a, it's a cord.

Shubh: Yep.

Joe: That plugs into the wall. You

Shubh: gotta make sure you plug it in your house before you leave though.

Joe: Well we had the solar outside. So in here now you plug it in, it opens. So let's say it's for you. Shoub. I'm at [00:53:00] home.

Shubh: Yeah.

Joe: I'm going to where Shoub is. I would like to know. So now Shoub can look at our,

Shubh: our blanche

Joe: blanche.

Shubh: So I'm walking

Joe: outside. When you say paper thin to Yeah, to wood byproduct.

Shubh: Yeah. And seeing if there's any moisture

Joe: on it and seeing if there was any discoloration or moisture. At which point then you can confirm with me,

Shubh: right?

Joe: If there is.

Philippe: So it, this machine is not even telling you if it's raining. You still have to look at it and see if it's raining.

Joe: Look, yeah, it's a validator,

Philippe: but you are still doing the validating. It's like a validation Support.

Joe: What do you just trust anything Like somebody claims. I mean, so at this point that I know, oh, so in fact there is precipitation there, right? I am going to now make my dressing choices accordingly, right?

Mm-hmm. So, so since employing this idea, yeah. Do you know how many times I have been caught unaware in the rain?

Shubh: Five. [00:54:00]

Joe: Only two. Uh, and this is just a test in the last two weeks in Calgary.

Shubh: This is, I, uh, I, okay, the pain part. This is an actual problem.

Joe: There's a lot

Shubh: of pain

Joe: in

Shubh: this. I think your solution might not

Philippe: make

Shubh: it solve the problem.

But I do think there is or will it? What if there was an app that was just on people's phones? They just told me exactly where it's raining.

Philippe: I, I like that you listen to the best parts of every podcast. I, I think that you just think this is where people come and do bits. This is like your little comedy routine.

This is supposed be real businesses.

Joe: I have not heard any legitimate businesses proposed. Okay. How about this? Yeah. As I'm waiting my 25 to 30 minutes for precipitation confirmation.

Shubh: Yeah.

Joe: Then I pull out my remote to take the cover off [00:55:00] my barbecue and I put a monstrous pierogi right in there. Me, my bros.

Oh, I

Shubh: see. Uh, I think, uh, '

Joe: cause the worst is when my bros come over for Pierogis and I can't get the barbecue cover off 'cause it's raining.

Shubh: No, you can't

Joe: get off. But now with this,

Shubh: uh,

Joe: the world's my oyster.

Philippe: Well, can this thing make you a coffee? At least Hold on. Are you standing out there?

Shubh: Well, but, but it also, if it's

Joe: precipitating,

Shubh: if this thing could detect precipitation somehow, it could automatically close the barbecue cover for me.

Philippe: Right,

Shubh: right.

Philippe: Oh, maybe these things go together. Internet of things, markets

Joe: everywhere.

Shubh: I do really like the idea though, if just, you know, on Google Maps when you're, when you're driving and it's like, oh, is that lane still closed? Is the police still? Are the police still there? Um, like a Maps app that was like, Hey, is it still raining?

And then everybody could describe to that, to

Joe: maps. So MapQuest, 'cause MapQuest doesn't do this at all. Or Alta Vista maps.

Shubh: Yeah. MapQuest, uh, still works the same way as the tiny, uh, uh, pale wooden sheet.

Philippe: That's right.

Shubh: [00:56:00] Blanched. Uh, you got other ideas? I wanna rate this one.

Philippe: Well hold how, have we done any research into like what weatherman I should use?

Because it, it strikes me that they would be using something better than this and it's free. What

Joe: satellites do you mean what meteorologists use?

Philippe: Yeah. Meteorologists. I wasn't,

Joe: uh, familiar with the term you used there.

Philippe: Weather weatherman. So

Joe: are we familiar with what they use?

Philippe: Yeah.

Joe: So how, let me ask you, let's do a sampling of all two of you.

Philippe: Okay.

Joe: How often do you go and talk to a meteorologist? Ra

Philippe: rarely

Joe: ever.

Shubh: I

Joe: Do you get them on the telephone? I

Shubh: listen to them.

Joe: Do you?

Shubh: Well, I hear them.

Joe: Do you? You hear them actually. But you don't listen

Shubh: actually, honestly, it's just the app tells me.

Joe: Right. So you don't, so to answer your question, doesn't matter what meteorologists use because nobody listens to them anyway.

Shubh: Funnily enough, my kids who are very trusting people from a very young age have often, um, just clearly identified the one grownup. They will never trust [00:57:00] weather people.

Philippe: Oh. '

Shubh: cause they're like, huh, it's not what it was supposed to be today. You know, what they say about weatherman dad? And I'll be like, that's so funny.

What's So What did they say? That's it. So maybe they would buy this thing

Joe: in a second.

Shubh: Yeah, I, I, yeah. I mean, aside from the fact that you could just look out your window,

Joe: look. We have five senses for a reason. Sha

Philippe: but you're not using any of them.

Shubh: Uh, okay. Um, I,

Philippe: there are five senses actually that could help you figure out if it's raining and instead you decide to get a blanched piece of wood in an old,

Shubh: I do think it's about convenience.

You got, you're losing

Joe: the exclusivity of the convenience.

Shubh: I do think there's an idea out in, in the, whatever this is, there's an idea in this morass of, uh, Joe's pushing this thing down the street. Whereas if I could subscribe to nap that literally told me if it was [00:58:00] raining in a specific place, I would do that.

Philippe: Would you?

Shubh: Yeah, because, so I coach a lot of kids sports outdoors. I'm literally looking at the weather radar going on. I don't know if it's gonna, I don't know if we're gonna play or not.

Joe: Wait, figuratively, metaphorically, or. Literally. That's right. You need to know literally what's happening there. Keep going with your pitch.

I agree with you.

Shubh: Okay. I'm gonna rate this.

Philippe: Yeah,

Shubh: because you got more, you said you got more, right?

Joe: I do.

Shubh: The only, I don't even know what to say. The other one is, uh, it's a machine that detects where you are in the world. So you walk outside, you look at the sun.

Philippe: That's right.

Shubh: It's a sex tent.

Joe: It's a what?

Shubh: Yeah,

Philippe: a sexton.

Shubh: A sex tint.

Joe: Where do I find these tents?

Shubh: I don't know. Phil, you got a rating for fors?

Philippe: Oh yeah. It's a bad one though.

Joe: The scale is only out of two.

Philippe: No, this 75. [00:59:00] But you never got to that. Oh, that part didn't, yeah, he just, he would

Shubh: just, he would just clear out before we actually rated the idea.

Yeah.

Joe: See, I'm not confined by past norms.

Philippe: We can do that to two. It's the same score for me though, I think it's a zero.

Shubh: I tell

Philippe: a

Joe: two

Shubh: outta 75 sauces. I'm giving this five,

Philippe: five sources that's higher than me.

Shubh: Only because I think there's a, a tiny seed of a concept of, uh, a crowdsourced. What is the weather like?

Exactly where I'm going.

Joe: Well, S sha I'm really glad you brought this up.

Shubh: No, I didn't bring anything

Joe: up. What's interesting is, you know, we talked about one, two, and three, so this is,

Shubh: yeah.

Joe: This is the second horizon is growing plants. So when you talk about the seed, again, we have everything that is needed to start growing plants anywhere in the world that you need, because [01:00:00] with this.

We can wheel out the tower, we can open out our device. We have our special organic blanched collection device integrated with seeds inside. So when the precipitation happens, how do you really get the validation?

Philippe: You just

Joe: wave created life. There's nothing more gratifying. That's

Philippe: the true zero. I can't believe you.

Binary decision is you already got there. Did life there?

Shubh: Did you gonna give it a more than five?

Philippe: Uh, no, it's still a zero, but hold on. Joe, what's the third horizon in this case?

Shubh: Why did you ask

Philippe: space?

Shubh: It's definitely space. Do you know if there's precipitation in space? I don't.

Philippe: That might actually be useful, useful

Shubh: obligation actually, that's actually might be better finding water on other planets.

Philippe: Yeah, let's send a bunch of blanch wood to Mars and if it comes

back,

Shubh: I'm gonna need, I'm gonna need eight PV CDs to send them to celestial bodies around the solar system. You [01:01:00]

Joe: know, I think you and your listeners will really come up with that third horizon. Okay. And I really think that

Shubh: should be the third horizon.

Was inside you all along?

Philippe: No. No it wasn't. No.

Shubh: Okay. Uh, well, I think, um, uh, wheeling computer tower that can get rained on did not go as well as maybe

Joe: solar powered,

Shubh: solar powered or wired.

Joe: The rain

Philippe: we said to go to the park

Shubh: Solar powered, unless, uh, you need it when you actually need it, in which case it would need to be wired.

Yeah. Hey, but listen, there was a big win outta this, which is Phil now knows what a computer tower is.

Philippe: Yeah, that's true. Yes. Thank you, Joe.

Shubh: Yeah.

Joe: Plus there was a lot of like, this is group cooperation. I feel good about this. Okay. This is for sure in the top seven, I would say, of what you've had. Uh,

Philippe: we've only have like eight.

Shubh: Yeah. I mean we've probably had like six.

Joe: You

Shubh: had six 16, so that's why I have like, yeah, that was the bit Yeah. [01:02:00] You're weak behind. All right. Hit us with idea two.

Joe: Okay.

Shubh: It's, um,

Joe: so

Shubh: it's a wheelbarrow

Philippe: is, I got a question. These are on sticky notes in front of you. Is, did you write these before and bring them, or did you write them since you've been sitting down?

Shubh: I saw 'em in his office with them on the whiteboard,

Joe: so

Philippe: Oh, really?

Joe: Okay. The, the precipitation validation confirmation device. That was when Chubb first told me about the podcast. Okay. And so I sat. And then, yeah, that one came really quickly.

Philippe: Okay.

Joe: And I thought, all I said was the term. He's like, don't tell me anymore.

Yep.

Shubh: Yeah. Yeah. I thought it was gonna be like a little device. It would actually tell me if it was actually raining where I was going.

Joe: Yeah. That's what it does. Chu. Okay. Do I have to re-pitch this again? All right.

Shubh: I'm gonna wheel that idea right outside.

Joe: Okay. So the next thing here, this is a, it's a dual purpose device. So what often happens in [01:03:00] meetings, so let's go in a, in a work environment, is you're around a conference table, you're brainstorming, you're going through things, and you're also trying to assess is there agreement?

Where are we? You know? 'cause sometimes people,

Shubh: yeah,

Joe: they don't necessarily share everything that there's the team. Yeah.

Shubh: Okay.

Joe: And so what this does is it, there's two forms. So the problem is the communication and understanding where everybody is on things. And so this helps enable that communication and the collaboration and also to really bring out true or not feelings.

So what it is, is it's in really the form of a, a lamp, a simple lamp. So we have one that's in the center, and then there's one in front of each person. And what it does is based on the colors, like it basically like red, yellow, green type. It's, it's one is for their mood. So how are they feeling? Are they feeling angry about this?

Are they upset about it?

Philippe: Right?

Joe: Do they feel agreeable to it? Okay. [01:04:00] The other part of it is also really the. Uh, let's just say the, the understanding, like do they agree? 'cause you can be, you can feel one way, but Okay. Intellectually, do you, do you agree with it? So you have these and then there's one that's in the center, which is then kind of getting the consensus right of the room.

Shubh: As soon as that turns green meetings

Joe: done, then, then it seems like, oh, that's a good idea. Green. Yeah, it had set red. When you all agree the green's a much better idea. So

Shubh: I had said a pale white.

Joe: And so

Shubh: when there was an indication of a green,

Joe: alright, so imagine, so we're going through this and now it's important though to have discourse.

Yeah. Like the problem sometimes is when people really all agree if they

Shubh: shut down, they don't, they don't, people don't express themselves.

Joe: They don't. Or if, if it's too much kumbaya, in a sense that's actually not what you want. You'd need a degree of friction.

Shubh: But how Phil and I very patiently listened throughout the course of your last idea.

Like if we had those lamps, they would've been, uh, [01:05:00]

Joe: what color

Shubh: cracking?

Joe: What color do you think they'd be?

Shubh: I think they would've been on fire. Yeah. Yeah. Like they would've been.

Joe: So I'm really glad you brought this up. 'cause with it,

Shubh: wait, did you just pitch us a bad idea to set up the consensus idea?

Joe: So really with this, there is, you know, when you have lamps, you can have them white, like eagle go camping, or one that looks like a flame.

Shubh: Yeah.

Joe: That means like. That's fire. Like that's a great idea.

Shubh: Oh, oh. So yeah, that's, sorry.

Joe: No, I was thinking, so you were right on with that. Let's continue with those.

Shubh: I was thinking more of electrical fire, like danger, fire.

Joe: That was the past idea where that's a threat. Okay. Not for this one.

Shubh: Okay.

Joe: Alright. So now imagine there's eight of us around the room.

Shubh: Yep. Having this, I've got like a little thing on my finger. So it's, it's, it's detecting my vitals. Ah,

Joe: here's the brilliance of it.

Shubh: Voice.

Joe: Nope.

Shubh: Oh,

Joe: it's not connected to you at all.

Shubh: Wow.

Joe: It's completely random.

Shubh: It's completely random.

Joe: There is

Shubh: why.

Joe: So just like this, you are saying why, [01:06:00] but your color may come up as you agree completely.

Philippe: Okay. So just keep everyone guessing.

Joe: And so then it could be like, well thank you for. Even though I know you agree, right? You're asking me the question. 'cause you wanna have that discourse.

Philippe: No, no.

Joe: What This is allowing them, I

Shubh: thought I got, got sucked in there for a second. 'cause I was like, oh, this is gonna be, I dunno why I got sucked in.

Philippe: Well, I actually think, well it sounds like you're in the middle of, of the pitch, so you got a little bit more.

Shubh: I don't think it's getting better

Philippe: because I, 'cause because right now if you leave, um, a sometimes we get like when you let other people's like note taker ai note takers enter into a meeting.

Shubh: Yeah.

Philippe: You'll get an email and it will say like, how engaged was everyone? Uh, um, did everyone agree? Like, and we'll rank it out of a hundred percent. Yep. Which is pretty remarkable. And I feel like this would actually be great for those who are maybe a little, a little

Shubh: more tactile.

Philippe: Yes. Maybe a little less EQ in the room to just like blatantly be without the randomized, but it actually could kind of light [01:07:00] up of like, oh, this person actually disagrees with what's going on.

And it could be just a very blatant. Okay, we're getting a little closer. Color in the middle is getting a little bit closer. I mean, I think that like this has legs minus the randomization.

Joe: I mean, look, I was under the impression that this show was only about bits, not about real ideas. So

Philippe: let's say a

little,

Joe: if you'd like me to do the slight adjustment.

Shubh: Yeah.

Philippe: Let's hear the

Shubh: slight

Joe: adjustment. Okay. So then the slight adjustment is the whole precursor

Shubh: Yeah.

Joe: Is accurate. Yeah. In the sense that, and if you even look at gong, you look for any of these. Yeah. Okay. They're going off, everything's verbal.

Shubh: Yeah.

Joe: What were the words that were stated? They're working on intonation and things like that.

Yeah. Which is important, but they have to go off the past. What other things were used, but for body language not fully integrated. And it really is a problem of having too much agreement sometimes. Right,

Shubh: right.

Joe: Because there's a discomfort in friction.

Shubh: Yep.

Joe: And friction does matter and it is important and it actually makes you better.

Shubh: Yeah. The root of this. And what you just accepted is actually a legitimate idea, like being in a [01:08:00] meeting room. There's actually a, um, a startup sort of half based in Cal Calgary, half based in San Francisco called Amplifier Health, that is using voice to detect disease. And so they're doing all this really, really, really cool stuff.

This is a version of that. Like you're in the meeting room. I love the idea of It can read your body language too. Yeah. Because I might be like, sure, Joe, but you can't see me on camera right now. But I'm all, you know, I'm like, I'm all crossed up.

Joe: And what doesn't change unless you're a sociopath, which is still a small percentage, but legitimately is that

Shubh: Well, there should be a lamp light color for that.

Joe: Well,

Shubh: sociopath, it just like

Joe: blinks right to this person. But heartbeat, what's happening? Heat, yeah. Flushing.

Shubh: Yep. Do you have a name for this idea?

Joe: I do. Shoub, but we'll get to that.

Shubh: Is it, is it Genie? Because the, we'll

Philippe: get to that as,

Shubh: is it what you should call it Genie, because the answers are in the lamp.

Philippe: Oh, that's not bad.

Joe: Hmm.

Philippe: It's okay. Yeah.

Joe: So it's called Genie. 'cause the [01:09:00] answer's in the lab.

Philippe: I love that. But now Joe, I have a question. What about an application on a first date?

Shubh: Yes.

Philippe: Or just in the home where it's like,

Shubh: yep.

Philippe: If, if it's a marriage, if it's glowing red for three days in a row time for some couples

Shubh: therapy.

I was just gonna say, I think your real winner is actually at home.

Philippe: Yeah. What do you think of that?

Joe: I think your ideas are phenomenal.

Philippe: Yeah. You, your

Shubh: wife. Wait, what color is your lamp right now?

Joe: Red.

Shubh: Wait. Is that good? You're bad. I can't remember, but I

Joe: was agree. So that was good. We're working on the colors association.

Shubh: Yeah.

Joe: Up. But you're right. I mean, where do you have the most emotion? I mean, look, I know for me, I can espouse right here in this room, the greatest things for work. How to approach a client, how to do it, how to absorb, how to know how they're feeling, how to respond. And as soon as I have emotion in it, basically at home, throw it all out the window.

Philippe: Right.

Joe: This whole start with why. That would sure be great when I am at home

Philippe: Yeah.

Joe: To explain things. Yep. Do I? No, [01:10:00] I just, I lose all of it.

Philippe: Yeah.

Joe: So yes, this is a way, because we also don't know, and when you're around somebody a lot, you interpret things. You think this, well, this is how you're doing, I know you're thinking this.

You're like, I didn't say anything.

Shubh: Yeah.

Joe: This, I mean, the parallel here is it's a validation device.

Shubh: Yeah.

Joe: Much like the first one, but in a much more usable manner is

Shubh: this is just a, using technology to um, um, empaths, right. Intellectual star rek. What, what empaths do counselor trek

Joe: naturally to feel.

Shubh: Yeah.

It could

Philippe: just be like Alexa. Yeah. Alexa could always be monitoring the home. And then you could come home and like, say your partner's at home and, uh, they're home alone and they're cooking, but they're banging pots and pans around. Yeah. And Alexa picks this up and you could go, Hey, Alexa. Uh, what's the, what's the mood in the home today?

Shubh: Yeah.

Joe: Uh, there's a commercial on that with Scarlett Johansson.

Philippe: Oh really?

Joe: Yeah. Literally that with, uh, Colin. Colin, what's her name? Colin.

Philippe: Joe.

Joe: Yeah. So they have one with those two for exactly that [01:11:00] idea.

Philippe: Really?

Joe: Yeah.

Shubh: I actually do even in the workplace. 'cause uh, Joe, you were a talkative fellow. I'm a talkative fellow in the workplace.

Philip, you're probably a talkative fellow in the workplace. Yes. Um, and just all the time what happens in meetings is talkative people sort of dominate the meetings. Like we have to try very hard not to, because oftentimes,

Joe: lemme tell you why that's not the case,

Shubh: folks, folks who are more introverted then need the opportunity to speak.

'cause often their ideas are more well thought out and better than the extroverts. This lamp provides that path, and I love the fact that it's very visual.

Philippe: Yeah, I like the visual.

Shubh: I like the idea that I could just walk by, you know, we walk into your office here sometimes and I, there's a little vibe and I'm like, Ooh, how are things going for, for some of the startups in here, the lamp would tell me.

Yeah.

Joe: And also when you're trying to focus, like sometimes, you know, people have tried that on workstations. Like, here's a little thing, Hey, I'm busy. Don't do it.

Shubh: Yeah. I ignore those.

Joe: When you see someone like their [01:12:00] head's down and you could, I mean, this will help give an indication if they're really focused or

Shubh: Yeah.

The lamp's like buzzing or the lamp, uh, uh, uh, the lamp levitates to above their head because they, they have idea.

Philippe: Well, I like the idea that maybe it starts glowing bright white and it starts to emanate the sound of like a crystal bowl. You know,

Shubh: they, when they're really locked in,

Philippe: when they're well, or when there's like a lot of agreement.

Shubh: Yeah. Yeah.

Philippe: Better

Shubh: do it

Philippe: again. That

Shubh: was good.

I like that. So this's a good idea. What'd you call this thing? The Genie.

Philippe: Genie.

Shubh: I need a name for the show title. No.

Philippe: Yeah, the first one, precipitation validation confirmation, ation confirmation station.

Shubh: That's just the short answer. I do actually. I actually

Philippe: legitimately kind

Shubh: of like this idea.

Philippe: And it doesn't feel that far off from something that could actually be built.

Joe: No, it, it's actually, it very much can, I mean, 'cause they already have rings that can [01:13:00]

Philippe: Yeah.

Joe: Measure a lot of these things. I mean, you're really just taking a lot of things that are already measured and then you're putting it into a visual cue form for others to then be able to

Shubh: Yeah.

Joe: Respond to.

Shubh: Interact with little central lamp could have a timer being like, Hey, you guys have 20 minutes and no one's moving off of this.

Take a break.

Philippe: Yeah,

Shubh: go get a snack.

Philippe: I mean, again, like I do think the first date, uh

Shubh: oh, incredible.

Philippe: Application, application. Application is such a great, because it's like, oh, is am I, am I or am I reading the signs or these signs? If you were a

Shubh: restaurant, instead of putting like the little fake candle lamps on there, you put one of these bad boys in the middle.

Philippe: Yeah. Uhhuh and then no mixed singles. You leave after the first date and you know, they know exactly how you felt.

Shubh: If it was a cold blue at the end

Philippe: Yeah. It's like, don't bother texting me.

Shubh: Yep.

Joe: Well I gotta change that one too. I had that as there's a second date.

Shubh: You know, a nice cool blue.

Joe: I'm working on the colors.

Uh, it's called the Inner Voice. [01:14:00]

Shubh: Oh yeah. I like that inner voice.

Philippe: Inner voice is really good.

Shubh: That's pretty good. This is not a bad idea.

Philippe: Um,

Joe: I just warmed you up with a really poor one to start.

Shubh: Did you do that? Yeah.

Philippe: That's good. Yeah,

Shubh: yeah. Yeah.

Philippe: Did you wanna rate this one because I think this,

Shubh: this

Philippe: stands on its own two feet.

Shubh: Um, I like to rate on ideas and go to market opportunity.

Philippe: Mm-hmm.

Shubh: Go to market. You got your B2B, you got your B2C. You can sell the restaurants, uh, 30 outta 35 for the go to market for the idea itself outta 40. Um, I actually think this is a really good idea, Joe. I'm as surprised as you are. 32. 62 sauces outta 75.

Joe: Nice.

Philippe: That's a very

Joe: good, if you were using the inner voice, I know you would not be surprised.

Philippe: Yeah. Um, yeah. It does feel like right now the inner voice would, would have started sort of red and right now would be glowing. Glowing white. I, I, to me this is, uh, 70 salsa. Yeah. Ooh. Very high. I love it. [01:15:00]

Shubh: That means Phil's between Phil's two ratings are averaging 35.

That's right. Uh, you got another one for us? I saw one more on there I think on that post-it note.

Joe: Oh yeah. I mean, I do. Alright, so this, so are you familiar with what they term is artificial intelligence?

Philippe: Sure.

Joe: Alright, so this is incorporating some of that technology into when you're asked for something that you don't have.

So think of it in a setting of, did you complete the project? Is the PowerPoint done? Is the mo is, did take out the garbage? Did you take out the garbage? What this instantly does is in really fast form, responds three times with the reflective statements or questions. So, for example, walk me

Philippe: through it.

Yep. [01:16:00]

Joe: Did you. Come prepared for Joe Farley coming to the show today. Now, let's presume,

Shubh: I would say

Joe: you hadn't,

Shubh: is it even possible to be prepared for Joe Farley coming on a podcast? But I

Joe: would, you didn't tell me it was at three 30. It's highly defensive.

Shubh: Yeah.

Joe: Isn't this the second? Didn't we book him for four visits?

We're only doing one now.

Shubh: Yeah.

Joe: Did anybody get snacks

Shubh: or, so I interpreted it differently. That's a very common deflective statement. Well,

Joe: that's, that's a great

Shubh: one. Who's gonna tell me how to feel? Yeah.

Philippe: Oh, so this,

Joe: you could incorporate, feel, feel.

Shubh: This feels like it's the polar opposite of the last idea.

Like that's all about building consensus and creating great teamwork and, and working better together with your family. This one is like, oh shit.

Joe: Oh, yeah. This is the opposite. I

Shubh: drop the ball.

Joe: I, I don't encourage the usage of this anywhere where any of us work.

Shubh: Yeah.

Joe: It'll just, it'll kill culture.

Shubh: I drop the ball [01:17:00] cover for me.

It's like eight. What's this? Is it called cover for me?

Joe: Do you always ask everybody to answer everything? Why don't you come up with something

Philippe: good work? Nice.

Shubh: Yeah.

Joe: You know, when you put questions like that, you really put me on the spot. I don't feel safe.

Shubh: Oh, I don't feel safe as,

Philippe: yeah, my jaw might still come

Joe: out.

Philippe: He's like, AI

Joe: ated. What's your comeback there?

Shubh: Yeah, but does it have a name though?

Joe: Didn't we just go through this? Yeah. It's called Teflon.

Shubh: Oh my God. Oh, wait, hold on. But Teflon's a name of a product.

Joe: Do you know the name of every product?

Shubh: I actually know the name of

Joe: the products. You know, it's trademarked, but it's not trademarked for this application.

Shubh: Have you heard of the Precipitation Validation Confirmation device?

Joe: And it's T-E-F-L-A-W-N. Tefl.

Philippe: TEFL lau.

Joe: I am. I'm TEFL Lo.

Philippe: I'm Tef Lo. I'm the [01:18:00] TEFL Lounge. Do,

yeah,

Shubh: we're gonna roll with that. Uh,

Philippe: come on.

Shubh: I really hate this idea for the world, but I think I love it for a lot of people. 'cause you know, there's a lot of people that are like, oh, you coming out tonight?

And then they're like,

Joe: oh, that was tonight. And you can change the tone. Yeah. What I didn't say is you can also do the settings. You

Shubh: Right.

Joe: So if it's like ultra defensive, aggressive

Shubh: Yeah.

Joe: Um, conciliatory.

Shubh: Yeah.

Joe: Add this type of motion

Shubh: Just confused. Like what, wait, where, where, where, what, what?

Joe: I feel threatened.

I

Shubh: would, would use that one all the time. Great. I would use this one all the time. What, what, what, what, what, what? What? You know,

Joe: isn't that Macklemore? I think that's the beginning of the song.

Shubh: Is it? Is it really?

Joe: What, what, what, what?

Philippe: That's right.

Shubh: Don't, don't, it's, you can't sing anymore of the song. We've established this, otherwise we gotta paint royalties.

Joe: No. You know the rules. Eight seconds. You never have to go past eight seconds.

Shubh: I know, but that's where you were almost there. Uh, I like this idea a lot. Phil, do you ever, uh, uh, work-wise, you, you get asked [01:19:00] about something and you know, you drop the ball and you're ready to be honest about it, but then you're like, ah, it'd be easier if I just.

Deflect it. A little

Joe: answer like telan.

Shubh: Yeah.

Philippe: This is so second nature to me, but I'll try. Um, what do you mean I've never made a mistake at work?

Joe: Well done. The humility shines

Philippe: through.

Shubh: I would've, and you could, if you cranked up the aggression meter, you'd be like, oh, you've never made a mistake.

Philippe: Yeah, right.

Shubh: Yeah. Oh, you've never been late for a meeting.

Shoub. You'll be like,

actually,

Philippe: I, I shouldn't apply honestly as often as I can in the work

Shubh: space. Oh, me too. That I don't think this is for us. Oh,

Philippe: do you?

Joe: Oh, that was well done. I have to honest with you. That's a really great one.

Philippe: Yeah.

Shubh: I, I actually am very much over time have evolved to, I will just tell you, if I did not do the thing, instead of making up some.

Excuse or putting it back on other people. But I do think that this would still be a really useful tool, even for me.

Philippe: Once again, [01:20:00] I think the applications, you're a greater in more emotional settings. Totally. Like in your personal life.

Shubh: I mean, you could actually, you could actually tie it to the lamp, right?

Yeah. If the other person's lamp is getting red, you'd be like, oh, I need the deflector, the Def. Teflon. Teflon.

Philippe: Teflon. Lemme throw some emotional manipulation in the mix and see how that far that gets I understand. Oh, sorry. Siri.

Shubh: Um, I like the idea that I see the lamp, I see Joe's lamp is turning red, and immediately my, my Def Teflon Te Teflon just kicks up on its own, just like Siri did for Phil and says, uh, Hey Shoub, here's some things that might put Joe off the scent.

Joe: Here's some zingers.

Shubh: Yep. Uh, but like when, earlier when Joe was like, oh, I was under the impression people just came in here and did bits.

Philippe: Yeah.

Shubh: Which is kind of, actually he did it to us. Right? He did it during this episode. He te loudness.

Philippe: Yeah, you could, you could have said what you think. My, my career now is just running a silly podcast.

Shubh: Yeah. That one hits a little too close. [01:21:00] It doesn't feel like I'm Tef Loing. That just feels like, ah, wow, that's what I'm doing. Yeah. But maybe, uh, well, I, I did know you want real ideas and then you can say, oh, I'm sorry Joe. I thought you'd actually have listened to the podcast. And then Joe would say, oh, I did listen to the podcast,

Joe: but Blackberry canceled your app.

Philippe: Blackberry.

Shubh: Yeah. I would've listened to your podcast, but I was outside in my underwear without any clothes on putting my. Precipitation validation confirmation device out. So how could I have listened to your podcast?

Philippe: Yeah. That the precipitation validation confirmation device would actually be even better if it was, it was also a boombox that exclusively played your businesses on the land.

Chaz: Okay. Now

Philippe: I'm now Joe. That is what people, yeah. Yeah. Horizon. That's a third horizon. Are you, are you gonna rate, uh,

Shubh: we were playing, we were playing checkers. He was playing chess this whole time. [01:22:00]

Philippe: Are you gonna rate lau

Shubh: I'm gonna rate tef lown. Uh, I don't love it as much as the lamp idea

Joe: in our voice,

Shubh: but I like a lot more than the precipitation validation confirmation device.

I also really like that I'm saying the full name.

Joe: I appreciate that

Shubh: because I respect you, Joe.

Joe: He means that,

Philippe: yeah, I'm

Shubh: sure he, my lamp, the

Joe: color of the inner voice,

Shubh: my lamp, my lamp green right now. But green's bad, right, Joe?

Joe: Oh yeah. Green was bad

Shubh: shit. Uh, I'm gonna give this one, uh, I'm not gonna break it down between the two parts.

I'm gonna say it's a 37 cell idea because, uh, the thing I'm worried about is everybody else having one of these and suddenly I can't get any straight answers.

Joe: People who can't come up with their own ideas often give things low scores 'cause they think others will invent it. See how good my beta machine's working?

Yeah,

Shubh: that's great. I feel,

Joe: oh,

Shubh: attacked. I have

Philippe: you feel accurately.

Shubh: This is what I would, [01:23:00] you know, you know, what the, like the nuclear option for the Teflon would be. Be like as the only person of color in this room, I feel attacked.

Joe, just put this microphone. That

Philippe: would be such a good one. That would be good.

Shubh: This one you have to turn Teflon all the way up. All the way. Joe was just like, Nope, nope.

Philippe: No, it's really good. Uh, for me, I feel I have two thoughts. Oh, one is that I think that maybe I have an ex-girlfriend who's already been using this device, and,

Shubh: and her name is Misty.

Philippe: Uh, which is you taking the

Chaz: same person

Philippe: that's Misty.

Shubh: That's a, it's a, we in the business call callback.

Philippe: Um, you're just doing that so you don't have to cut out the first reference.

Shubh: I always do that. I always like go to cut out a joke. Yeah. But then we reference it later and I can't cut out the original joke.

Philippe: Right,

Shubh: because the followup's funnier.

Philippe: Yeah. But, uh, I do think the name, I wanna hang up on the name, which is like, I think Teflon Te Lo [01:24:00] would be a really great name for like really durable astro turf.

Shubh: Hmm.

Joe: Durable, AstroTurf

Philippe: dur.

Shubh: Durable.

Philippe: Durable.

Joe: Oh, durable. AstroTurf.

Philippe: You know, like one day, like actually like slippery, you can't cut.

It's like made of diamonds or something. Anyway, just a thought. Um, but

Joe: you know, it's funny you say that because the fourth idea,

Shubh: the fourth idea is AstroTurf that shreds your body.

Philippe: Uh, so, so to me, I think this is maybe a, um, because I think it does have applications, but similar to you, I, I, I caution the use of its applications.

Shubh: Yeah, yeah. It's like ai, uh, you know,

Philippe: yeah.

Shubh: Put some guardrails around it.

Philippe: This might be a 20 salsa idea

Shubh: for me. Yeah. I don't wanna be te lo.

Philippe: Yeah. I don't wanna be te loud.

Shubh: I want to know, but I could, maybe I could use the lamp to determine if I was being Te Lo.

Philippe: Sure

Shubh: could. So maybe, maybe you've created a, like a, you've created just two sides of this coin.

For every lamp you sell, [01:25:00] someone else is gonna buy a Te Lo.

Joe: What about the Holy Trinity?

Shubh: He

Joe: shoub.

Shubh: How do I feel about the rain?

Joe: Can you, if it's raining outside,

Shubh: what do you want me to do? Joe? Walk outside in my bathrobe. Tough. You know

Joe: how he feels and then he can validate

Shubh: and if my lamp beside my bed turned blue when it was raining outside,

Joe: because that's what I ask you to check if it's raining out outside.

Shubh: Yeah, yeah. Uh, 2020. 2020

Philippe: was the score.

Shubh: Pretty good. Joe. You kind of started slow, but you really hit your stride.

Philippe: I mean, 20 is not a great score.

Shubh: Well, he k sorry. He started slow. Hit his stride then.

Philippe: Yeah.

Shubh: Finished slow.

A

Philippe: bell curve.

Joe: It's a mountain.

Shubh: Yeah, it's a

Philippe: mountain.

Shubh: It starts

Joe: at zero, hits the peak and goes pretty much back to zero.

Philippe: Exactly.

Shubh: That's pretty good.

Philippe: Yeah.

Shubh: I gotta wrap. I'm already gonna be late.

Philippe: Okay.

Shubh: Alright Joe, thanks buddy for coming in today. I will say you were maybe one of our best prepared guests. I do really appreciate that. You also had a full bit going for the [01:26:00] first, the first idea we've kind of had like, uh, people have.

We've kind of gone completely away from the format and Joe's the first one to just, I believe so fully commit to the format.

Philippe: He, you, you, this whole thing was like a meta joke making fun of this body ass. Yeah. It was remarkable. He, you understood the format so well and played us for a fool.

Shubh: He, he, he telo your businesses on the line.

Philippe: Yeah, he really did.

Shubh: Right? We came in, we're like, oh, Jody, you have an idea to pitch us. And he's like, do I, you tell me if this is an idea. And I'm like,

Philippe: you, you came in and you said, I'll pitch for snacks.

Shubh: How many snacks do you have? But, uh, honestly, buddy, you're welcome to come back. Anytime.

Joe: See this time next week.

Shubh: Oh no, sorry. I thought my lamp would've been very blue.

Joe: Oh, that was totally disingenuous what I was saying too. I just,

Shubh: oh, [01:27:00] oh wait. It's inner voice versus

Joe: It's, it's like a ying and yang.

Shubh: It is a bit like a ying and yang.

Joe: It's like good taste and shoub,

Shubh: boom, roasted. Uh, we gonna brad that out. It'd be like anything bad. And shoub, that's what it's gonna sound like when, when it gets played back.

Joe: It's like peanut butter and pickle.

Shubh: And that's all the time we have. Thanks Joe.

Joe: I feel like it's ending on a whimper. I.

Philippe: How would you like that?

Shubh: How would you like that?

Joe: This a fantastic time.

Shubh: Oh yeah. Keep going. Oh yeah.

Joe: Really though, I think you're doing an amazing job with this. I like how it is. I need

Shubh: that lamp so bad right now.

Joe: A mix, legitimately a mix of humor and pushing and come up with ideas.

And [01:28:00] even if things are a little outrageous, it's like, all right, what could we do with this? Yeah. And it makes it funny 'cause the whole, if you think of anything that's ever been created, 99 out of a hundred people will say, it can't be done. It'll never be done. It's a stupid idea. So even in here, something could just seem incredulous and ridiculous, and there could be something really good to take from it to do so.

Even if this to some may seem like, oh, this is just silliness. There's gems within it.

Shubh: Yeah. So it's very kind of you to say, uh, 99 out of a hundred people told us this podcast is a bad idea. Usually right after listening to it,

Joe: 99 people told Albert Einstein he was wrong. What? Mm-hmm.

Shubh: Teflon. That was Teflon's got that loaded right.

Joe: You guys are ready?

Shubh: Uh, awesome, Joe. Thanks buddy.

Joe: Right. Thank

Shubh: you. Thanks [01:29:00] Phil.