Ep14: Wheredo w/ Mary Llaneta

YBIOTL Episode 14 Publish V2
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Shubh: [00:00:00] This is a presentation of Indian dad media in association

Philippe: with, this is a Thursday media production.

Hey. Hey, loyal listeners. Are you in Calgary or do you wanna book a flight to Calgary on April 2nd?

Shubh: Well, you would have to fly out earlier.

Philippe: Yeah, well, you could take the early morning flight because we have exciting news for you. We are taking your business online to a live audience.

Shubh: Oh, this is, you want me to jump in?

Philippe: Yeah, maybe you could say like, texts, it was gracious enough.

Shubh: Maybe you could be fucking great for what? Uh, let's start this one with a, uh, like a monster truck kind of vibe. You [00:01:00] ready?

Philippe: Yeah.

Shubh: Thursday, April 2nd, 4:30 PM Tech Thursday Media and Indian Adventures. Bring you the first ever live recording of Canada's number one business comedy podcast. Your business is on the line.

Philippe: B,

Shubh: it's Schu here. I just wanna say I'm very grateful to Philip and the team at Tech Thursday.

Philippe: Thank you.

Shubh: Hosting a live event at offsite Y yc, April 2nd, four 30.

Philippe: It's a cool space. I'm excited. I'm excited to see all these fans that you've amassed,

Shubh: uh,

Philippe: come out in person.

Shubh: I told you earlier today, everybody I know is gonna be outta town.

Philippe: Yep.

Shubh: So that might also be something I'm just telling you. 'cause it turns out I don't have any friends.

Philippe: Right. I was, uh, I was at a networking event earlier today. I was speaking to, to three people and every single one of them had received a text from you. They're asking them to come to this event and they were like, he must be [00:02:00] using some sort of software.

And I said, um, let me remind you that Chubb is only doing this podcast right now. I'm almost certain he sent those one by one.

Shubh: Yeah. Honestly, that's Hustle folks.

Philippe: Yeah,

Shubh: that's hustle.

Philippe: That's early sort right

Shubh: there. That took me 15 minutes. And I got 80 texts out.

Philippe: Yeah.

Shubh: That's how you do it.

Philippe: That's actually how you do it.

Shubh: Yeah. That's how you do it. I text a lot of people, everybody's like, Ooh, uh, I'm in Japan. Or, uh, it's a holiday the next day. Did you guys think about that? And I said, no, we didn't think about it. Shut up.

Philippe: Exactly. Yeah. Excuse me.

Shubh: Every day's a holiday for me. That's not true. Yeah. Uh, yeah. I'm very excited about this.

Uh, I joked about doing a live show at one point, and then you basically last week were like, Hey, April 2nd live show. And I didn't really think about the fact that's only a couple of weeks away.

Philippe: Yeah, it's very soon. Yeah. April Hickey Toast. April Hick from

Shubh: Toast.

Philippe: She's the best. She's so lovely.

Shubh: Yep. She's coming on.

Philippe: [00:03:00] Yep.

Shubh: Tate Hacker's gonna come back on.

Philippe: He's coming back and hopefully he has a real business, a pitch this time.

Shubh: Oh, I thought I was hope, I thought you were gonna say Hopefully he has a full head of hair.

Philippe: Oh, that would be great. Yeah.

Shubh: Yeah. I think that's what I'm gonna ask him is like, since you've been on your businesses on the line, how has your life changed?

Philippe: Yeah. I, I don't know. I, uh, on that event, we linked to the episode with Tate. Yeah. And so I opened it and the show notes reference and linked to Tate's LinkedIn post where he posted the Geoducks.

Shubh: Yeah, that's right.

Philippe: Which goo

Shubh: gooey ducks.

Philippe: Gooey ducks.

Shubh: I know. It doesn't make any sense. It's pronounced that way.

Philippe: Yeah. Which just they, the, then I saw it again and I was like, oh my God, do these ever look like, you know, they look like penises.

Shubh: That's right. I don't think that last bit is gonna make people want to come,

Philippe: but, but, so I commented on the LinkedIn post, I said. Who's here in 2026? Like a

Shubh: 2-year-old, like Yeah.

Philippe: I said, who's here in 2026? Yeah.

Shubh: Uh, yeah, April 2nd, live recording. I texted a bunch of people about [00:04:00] this. Uh, some people said, what are you gonna do?

Philippe: What did they mean by that?

Shubh: Yeah. And I, I was like, what do you mean by that? I was like, we're just gonna record the podcast in front of a bunch of people. They were like, well, yeah, but is anything kind of different or crazy gonna happen?

Philippe: Well, you get to watch it.

Shubh: Yeah.

Philippe: You get to watch it live.

Shubh: Yeah. And I said, well, what do you have in mind? They said, well, something wacky.

Philippe: Okay. I feel like people are asking a little much, don't you? It's

Shubh: like, what do I got? What else do I have to do? People? Yeah. These are free. You can listen to these free.

Philippe: Yeah.

Shubh: So, I dunno. Uh, now maybe, uh, at the live show, I'm just gonna get up and just talk to people about being more grateful for the content we've created.

Philippe: Uh, but we are gonna have the opportunity to do audience pitches.

Shubh: Yes. So, in all seriousness, April 2nd, April Hickey from toast, CEO of Toast.

Philippe: Yep.

Shubh: Tate Hackett, chief Strategy Officer, founder of ZayZoon.

Philippe: It's an all star crew.

Shubh: And then, uh, the audience, if you got an idea to pitch, and if you got an idea [00:05:00] to pitch and you feel like there's a barrier for you to get on this podcast, maybe we don't know who you are, maybe we don't think you're funny, this is your chance to, to prove us wrong.

Philippe: Yeah. You send this to that IT company.

You had an IT company reach out and say, we would be a great fit for the show. We would love to come and pitch our business. And I think you realize that these are, these are joke pitches. They probably listen to all of them being like, fuck, these business are better than ours. He said, you can come and pitch buddy.

Shubh: Yeah. Well, we're trying to lobby Chaz to fly out too.

Philippe: Yeah.

Shubh: What then would, what if Chaz flies out? We don't have a fifth chair.

Philippe: Yeah. Or a fifth mic. That's kind of where it gets complicated. But

Shubh: maybe he could be that guy that carries the mic around to the audience and then just does like little mc bits.

Philippe: Yeah. Should we look at how much flights are,

Shubh: I'm just gonna keep saying April 2nd. Four 30 offsite YYC. If you are in Calgary, you should come. If you are planning to be [00:06:00] away on a trip, you should cancel it. If you are not in Calgary, you should just fly out. Hey, actually, I do have something to tell you're gonna be very excited about.

I have secured the first mini pitch, the kids pitch.

Philippe: Oh, that's

Shubh: amazing. You just have to schedule the time for them to come in.

Philippe: Okay.

Shubh: I have a commitment. I've cleared it with the parents.

Philippe: Okay.

Shubh: They're very familiar with the format.

Philippe: They listen.

Shubh: They have listened. Ari was listening to the Jesus Plus episode.

Rita was listening to it. While she was prepping dinner. Ari came and listened and then, um, it's about 20 minutes. She stood there and then she goes, she doesn't realize I can hear. And she goes to her mom, she goes, I do not have any idea what's happening. What are they talking about?

Philippe: The app's about to change the world?

Shubh: And, uh, she might not have been wrong, Josh, the whole thing. What is this?

Philippe: That is a cash cow. Yeah. Did you not understand what the cash cow

Shubh: is? Very exciting for the kids. 'cause they're like, Hey dad, you swear on this podcast?

Philippe: Yeah.

Shubh: I [00:07:00] never swear in front of them.

Philippe: Oh,

Shubh: never. I'm just like, Hey, that's a different person you're listening to.

Philippe: Yeah. Are you gonna put it on dad shove or are you gonna be podcast shoub?

Shubh: Well, I think for the kids, we're gonna have to like, you know,

Philippe: clean up the act,

Shubh: clean up the act, make them feel comfortable.

Philippe: Okay.

Shubh: You can't tear down their idea, you know? Come on. I know you love doing that.

Philippe: I, that's, I kind of wanted to play like a.

A, a Randy Jackson vibe, you

Shubh: know? No, he's the positive one.

Philippe: Oh

Shubh: yeah.

Philippe: A Simon Cow vibe, or Gordon Gordon Ramsey.

Shubh: Uh, we said let's get on for two minutes and say we are doing this event and then we just literally aboard everyone.

Philippe: Well, we'll cut it. Right?

Shubh: You're using that. We real liberally pal. Every time you say we could edit this, you're just like, uh, if SHO's got 40 minutes in the can, that's fine.

Yeah,

Philippe: yeah.

Shubh: I got nothing but time.

Philippe: Let's just, just stay here so I don't have to go back to my desk and answer emails.

Shubh: You got 18 emails.

Philippe: 17. Now I answered a one quickly. I use [00:08:00] Superhuman.

Shubh: Yeah.

Philippe: Very great.

Shubh: Shout out Superhuman.

Philippe: Sponsor us.

Shubh: Sponsor us. Superhuman. Uh,

Philippe: all right, let's wrap this. We'll be right back with our guest, Mary from Hoodoo.

Shubh: Hi everybody. It's Chubb here. Are you a startup founder or a scale up exec that's trying to take your company to the next level? Are you looking for the right people to help you do it? Are you looking for people who will help you set culture, who have deep domain expertise, who can figure anything out?

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Check out new network.ca for more details. The new network, I couldn't have done it without them.

Hey Phil. Uh, let's say, um, pip slips really started to take

Philippe: off.

Shubh: Yeah. Would you trust your product roadmap to automation alone?

Philippe: Absolutely not.

Shubh: So why do people settle with it for their r and d tax credits?

Philippe: Great question. She

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Mary, I know it, but I always ask pronunciation first and last name, please.

Mary: Okay. Mary?

Shubh: Yes. I got that

Mary: one. Yeah. Yda.

Shubh: Yda.

Mary: Mm-hmm.

Shubh: Mary Yda.

Mary: It's like the double L makes a, yeah.

Shubh: Yeah. Like I always thought double L made a look.

Mary: I think it does. 'cause Llama is Llama.

Shubh: Yeah. Right.

Mary: But my name is exception to the rule.

Shubh: Ada, what's your last name?

Ayden: Greg? B

Shubh: Bragg.

Ayden: Yeah. B-R-A-G-G.

Shubh: Bragg. Yeah. B-R-A-G-G. But that's two G's. What do two G's make together? That should be Braa Braa.

Mary: I'm actually learning phonics with my [00:11:00] child right now, so it's good. Good. That's what we're doing. Oh,

Shubh: brag. Good. Good.

Philippe: Dan Chapman called me today while I was driving and he said, I'm listening to the episode instead of calling it Pips trips.

Shubh: Yeah.

Philippe: Should have called it Philip Peg. And then he hung up. That was it. He's just called me to tell me that.

Shubh: Um, pause, by the way, that clapping trick that they tell you to syn everything up doesn't fucking work.

Mary: I didn't know. This tricks.

Shubh: The, the waveforms are just slightly off. Aiden's nodding here in the room.

Aiden's like, yeah, obviously shovel. Where the fuck were you 14 episodes ago? We

Mary: should have been probably Mount Royal like I was.

Philippe: Is that what you found, Aiden?

Mary: Yes.

Shubh: Really? Yeah. I am a 46-year-old man. I think if I'm prowling Mount Royal, you know

Mary: I've

Shubh: heard we've got, we've got

Mary: that. Gen Zs

Shubh: are, well, I'm sure there are lots of 46-year-old men that are prowling Mount Royal.

I just do not want to be one of them. Wait, that

Philippe: Gen Zs are aging? Well,

Mary: not well. So they do look, maybe 46, I don't know. Doesn't online Oh,

Shubh: you're, you're [00:12:00] saying young people are aging too fast?

Mary: Isn't that the Gen Zs are like, I haven't heard that. Oh, okay. I'll send me stuff.

Shubh: People tell me I'm aging incredibly.

A lot of people are saying to me that I age grade.

Philippe: Yeah. You look great. Yes. Wait, wait, hold on. Tell me more the backstory of how you guys met.

Shubh: Wait, hold on. We gotta describe, oh, like people are like, who are they talking about?

Mary: Well, we're taking video so we can help you.

Shubh: Welcome to episode 14 of your business Is On the Line.

Ya

Philippe: Ya. We back

Shubh: Canada's number one business comedy podcast. Mary just looked at me like, oh, wow. Uh, we, that's a made up thing. That's not a real category.

Mary: If you're the only one, you can only be number one.

Philippe: Exactly. Yeah.

Shubh: Thank you. Mary Yata, co-founder du in the room with us. She's brought Philip an entourage.

Philippe: Yeah.

Shubh: Aiden. Aiden's not on the mic, so we can say whatever we want about Aiden. Aiden Bragg. Two Gs.

Philippe: Yeah. [00:13:00] Aiden Bragg with the coolest shoes on right

Shubh: now. Oh, what kind of shoes? Those Aiden, uh,

Philippe: brain.

Shubh: Deads. Reebok. Reebok. Brain Deads. Hey, hey. Shout out to Reebok Shaq. You know, brought it back from the dead.

Philippe: Okay. Right.

Shubh: And authentic brands.

Philippe: But, so how did you get you two meet? How did you meet Aiden? You said you're prowling Mount Royal and you just found him.

Mary: I had a specific archetype that I wanted to hire for.

Philippe: Okay.

Mary: It was like Gen Z culture, somebody that, yeah.

Shubh: Yeah.

Mary: Obviously somebody with like, maybe a guy

Shubh: wears a, maybe a guy wears a beanie.

Mary: Yeah.

Shubh: Inside a really hot room.

Mary: Yeah. Yeah. Sweater vest. Yeah. I actually like, we are pretty

Shubh: natural. Yeah. You guys are sort of like, you're, there's like a hoodoo uniform here

Mary: too. Yeah. So somebody with some level of taste, a background in media, gen Z, chronically online. And then, so we went to Mark Royal and be like, do you have these people?

And they're like, look at our student base. And I was like, cool.

Shubh: But how, how did, how did you know Aiden was the one,

Mary: the interview? I don't know. You know, you have to [00:14:00] divide. Oh, so

Shubh: you actually did a real thing up.

Mary: Oh, of course. Okay. I'm a like a full grown adult. I've worked before.

Philippe: Okay, fair. Fair. Yeah. By the way, the, the, uh, hoodoo outfit seems to be a thrifted Well, you know, like, kind of like a thrifted sweater vibe.

Uh, yeah. With the color poking out from under it ball

Shubh: sweater. Yeah.

Philippe: I like it. Which is great. It's a love great look. I, I, I just don't have the coolest sweater.

Shubh: I like aid's french fries socks too. I love that we're commenting on nothing anybody can see on video, because Aiden is here to create content for Mary and Hoodoo.

Philippe: Yeah.

Shubh: He's taking the video of everybody else we're looking at as a result of masterpiece staring at him. Yeah, just

Philippe: masturbate.

Shubh: I feel like we should have turned the camera around. I also think it's incredible that it takes a guest for us to record video of this podcast.

Philippe: Yeah. Yeah. We should.

Shubh: We keep saying, well, we can't do it in this room.

And Aiden's here, he's got two cameras going. He is like, you could ask, make happen. He's like, what is wrong with you guys?

Philippe: Yeah. Well, I really thought Shaz was gonna move here, but instead he moved to Stratford.

Shubh: Yeah, he moved downtown Stratford instead. [00:15:00] Moving all the way out here. Uh, okay. We'll probably get to the show at some point, but this is just really fascinating.

We're just very enamored with the fact that you were the first person to bring someone with you to not be on the podcast, but to, to work. Aiden's working, right? Yeah. There's four people in this room. One is actually working.

Philippe: Yeah,

Mary: I'm working. I consider this work. Okay.

Shubh: You don't know that, uh, only like four people listen to this podcast?

No, that's, two of them are in this room.

Mary: This could change right now. You never know.

Philippe: One of them is in this room.

Shubh: Hey guys, it's more

Mary: All of this video marketing that we're gonna do on your behalf is gonna blow

Shubh: you out. It is more than four. I'm saying that for my wife's benefit, so she knows that, uh, I'm not just like hanging out with my friends pretending to record a podcast.

Mary: Your dad watches it too.

Shubh: No. No. My dad would not. That's a whole other episode.

Philippe: Mary, can you tell me about what Hoodoo is?

Mary: Who do you,

Shubh: well, you're really just jumping, right? Yeah. You just straight to work and past the banter.

Philippe: Well, it's, I'm sure it'll lead to some banter. Yeah.

Mary: He heard that I'm working right now.[00:16:00]

Shubh: Yeah. Yeah. Okay. Yeah. Hey, and also I asked the questions on the podcast.

Philippe: Yeah.

Shubh: Phil.

Philippe: Oh, sorry.

Shubh: Uh, hey Mary, just a totally original question. Can you tell us a bit about yourself and Hoodoo?

Mary: Sure. I'm Mary, I'm the co-founder of Hoodoo. What we do is specialize in workflow and specifically in the dealership world.

My co-founder worked at car dealerships, and if you know anything about them, uh, they're very like, change resistant. So a lot of their internal work runs on manual processes, like post-it notes, WhatsApp group chats. Yeah. And, uh. They sell a lot of cars, like 200 cars a month. So that can get kind of chaotic when you're like posting notes on somebody's desk.

So he basically made a a program to handle a workflow of the entire life cycle of a car in a dealership. From the moment it gets traded in to the moment it hits it to another customer, whoa. Oh, that's digitized. So that's kind of what we do. Workflow efficiency. We love that.

Philippe: Yeah. That's so sick. Do you know that company?[00:17:00]

Uh, lot links.

Mary: Yes. Yes.

Philippe: Okay. Is it similar or kinda different s of the

Mary: No, this is like an unsolved problem.

Philippe: Okay.

Mary: So we believe from all of our research and Brandon working in the car world for 10 years.

Philippe: Yeah. Okay. That's awesome. Because lot links, uh, they do like more backend inventory management, right?

Mary: Mm-hmm. Yeah. And they just bought a dealer management system. Yeah, we're. Heavily researching other tech companies in the automotive space.

Philippe: Cool. That's fun. LUT Links is a Winnipeg Company sponsor of Tech Thursday.

Shubh: Oh, and future sponsor of this podcast maybe.

Philippe: I hope so. That'd be great.

Mary: Also, friend, friend of Hoodoo.

Philippe: Oh really?

Shubh: Oh hey. Good. That's why you didn't get all mad when Phil was like, are you guys like LUT links?

Mary: No, don't. That

Shubh: was Phil's voice.

Mary: I also just said a lie. So you should delete that, Chaz. They didn't get a DMS that someone else.

Philippe: Oh, okay.

Mary: Sorry.

Philippe: Got it.

Shubh: Oh, so they're not a friend?

Mary: No, they are a friend.

Shubh: Oh, they're a friend.

Mary: Yeah, they're a friend.

Philippe: Yeah. I thought that's what you guys said.

Shubh: Yeah, that's

Philippe: what I said, A lie. They're not a friend.

Shubh: They're not. No, they're actually me. Just don't of jerks. Yeah, no. Uh, [00:18:00] great job. Lot Lakes. Okay. Can you tell us a bit about the origin story of Du from your perspective? I know your co-founder, like you said, background was in the automotive dealer world and was like, well, what are we doing here?

But I think it's fair to say, have a non quote unquote traditional point of entry or background coming into starting a tech company. Yes. And if we are getting, um, full of ourselves,

Philippe: okay.

Shubh: No, no. What's the other word I'm looking for? Pretentious.

Philippe: Okay. I'm very familiar with both those.

Shubh: Yeah. Is, uh, is, you know, part of it is yes, this podcast is funny and silly.

Yes, we have founders and VCs and other people coming on, but really like, we're trying to make this more accessible. Our world of people starting things more accessible to everybody else. As Phil is very fond of saying, Phil, how many of fewer entrepreneurs are there in Canada than 20 years ago?

Philippe: A hundred thousand less entrepreneurs today than 20 years ago.

Shubh: So we think that entrepreneurship feels like a bridge too far for folks. And [00:19:00] when they hear your story, Mary, they're gonna be like, Hey, maybe I can do this. I mean, they're not gonna do what OO is doing.

Mary: No, they can't. They can't just try.

Shubh: Yeah. But, uh, maybe they got a different idea that's been percolating for a while.

So yes. I would love to hear a bit about your background and then the day you were like, uh, were you starting a company?

Mary: Okay. Um, so I've basically spent the last 15 years in healthcare. I was a registered nurse with lots of specializations. Been basically doing healthcare for most of my working life. But I kind of realized while I was in nursing school at Mount Royal, actually.

Shubh: Shout out Mount

Mary: Royal Pre prowling

Shubh: two. Shout out Mount Royal. Yeah. Hey, Hey Ray. Ray DePaul hit us up for,

Philippe: yeah, it's up. Simon Robbie.

Mary: Who are these people?

Shubh: They people who work at Mount Royal, I think. Yeah. They're really great. But we like to try to pitch for sponsors during the episode.

Mary: Oh, that's a good plan.

Shubh: Yep.

Mary: Any who? I was in the MRU nursing program and kind of quickly realized while I was in it that I was like, I don't think I wanna be a nurse for the rest of my life. Right,

Shubh: [00:20:00] okay.

Mary: But you're like in too deep. You're like, I've already completed like,

Shubh: yeah,

Mary: three years. I'm already being traumatized every single day.

Shubh: That's how Phil felt Episode five of this podcast. He was like, Hey, can I get out? Um, and I was like, no.

Philippe: Sunk

Mary: forever. Yes, it's. Graduated did fine. Um, worked in neuro for five years and like if you know anything about healthcare, neuro is like itself quite a intense, we like drill into people's brains, make them have seizures.

That was basically my job is making people have seizures all day.

Philippe: I caught like my worst nightmare.

Mary: Yeah, you're like constantly on edge. I would,

Shubh: sorry. Your worst nightmare is making people have seizures or having people make you have seizures.

Philippe: I think like if I had to make someone else have a seizure, like that would be horrible.

Shubh: I think I've probably accidentally made a few people have seizures. Just

Mary: maybe

Shubh: I'm a lot sometimes.

Mary: Do you have like lots of flashing lights on you All the time?

Shubh: In a way. In a way, yes. Yeah. Yeah. In a manner of speaking? Yeah. Okay. Keep going. Sorry.

Mary: Hey, you. Yeah, so making people have seizures. It's like a very high stretch job.

Like people every single day have a high potential of like [00:21:00] dying.

Shubh: Yeah.

Mary: And many did so and like every day at your

Philippe: hand,

Mary: you know, nurses deal a lot. Not by my hand, like I still have my license, but like Yeah. But. That's just like some people's Okay. Destiny. Like all of us. Yeah. Yeah. Anywho, it was actually like quite, uh, stressful.

Like every single day I'd be like going to work pressing the elevator and every day being like, just like hope this is a nice day today. I hope like nobody surprises me with a code. I hope I'll get like a mean patient.

Shubh: Yeah. Like uh, my whole family and extended family docs and I'm like, I don't know how you guys do it.

Mary: Yeah. It's intense work.

Philippe: Yeah. I watched 10 minutes of the pit and I had to turn it off.

Shubh: I think that's exactly the same thing. Yeah. Barry, you're five years in neurology watching people's brains either not function properly or cease to function. Very similar to Phil having to flip CRA on for 10 minutes to watch the pitch.

Know

Mary: the show should come with trigger warning.

Philippe: Yeah. It should be like, Hey, by the way, you're gonna watch is entirely disgusting.

Shubh: Sorry. Before Mary [00:22:00] continues with her thing, I just realized your sweater and shirt combo is kind of like you work at Hoodoo.

Philippe: I know. Well, that's, I, yeah, I sort of said that, but I don't have the fun patterns on my sweater.

Shubh: Yeah, that's true.

Philippe: Yeah,

Shubh: you got some work to do. But anyway, all you guys look way better than me, but I probably feel way better 'cause I'm wearing a T-shirt and it's 250 degrees

Philippe: hot. I was just thinking about taking this off.

Shubh: Yeah, I noticed you looked a little sluggish and I was like, it feels getting too hot.

You never look sluggish. Anyway,

Philippe: sorry. You know what I learned recently? Mm-hmm. Well, I was watching, um. The diary of a CEO guy. Mm-hmm. Um, Steven Bartlett, I think. Yeah. And he was on Jimmy Fallon. He was like, we care about all the small details. We care about the CO2 level in the room because if it's at a certain level, it's like you've had two beers.

Huh. And then I was thinking about this podcast room and how much CO2 is probably in this podcast

room.

Mary: We're on meth right now.

Philippe: Yeah. We're all have a defense fold in here. Yeah.

Shubh: Well, it's a very small room. We've got an extra person in here breathing today.

Philippe: Thanks, Eden.

Shubh: We might be, uh, we might be 80% [00:23:00] CO2.

Philippe: Yeah, we might be. We're out there. Yeah.

Shubh: And, and the heat.

Philippe: And the heat. This is probably worse than working in nursing job.

Mary: Yeah, I think so. Yeah. I think I wanna leave,

Shubh: so, yeah. Well, honestly, that'll get worse. I interrupted you, as you were saying. Basically every time you get on the elevator, you hit the button, you're like, please be a good day.

Mary: There's like a point where I was like, oh, this is like not good. Yeah. So I decided to do something else.

Shubh: Just ignore Phil while I take this sweater off.

Mary: Yeah, I'll look that way.

Shubh: It happens every couple episodes. Yeah.

Mary: And uh, so I decided to do travel nursing for a little bit, so I like went to like India and did some like travel nursing there.

Okay. In a slum clinic and then

Shubh: sounds way less stressful.

Mary: It actually was.

Shubh: Oh really? Alright. Okay.

Mary: But it was like also seeing that level of healthcare compared to ours. Very eyeopening. There's like so many people that came and were like, I am very sick. And you're like, do their assessment and you'd be like, yeah, you're gonna die if you don't get this treatment.

But there's like no access. So, and then I did a little stint at a [00:24:00] hospital in Mumbai, like a state public hospital also crazy. There's like dogs and cats in the hospital and like people's families would have to like hold them up if they were like needing to sit up because it was just like a metal. Bed with no mattress and they would sleep underneath that metal bed.

So that was also kind of interesting too. And then came home and then kind of decided I wanted something more chill. So we moved into corporate and I worked for um, like CP rail and oil and gas companies and like trucking companies as a nurse.

Shubh: Oh, okay.

Mary: And I just take, took care and built out their like health services sides.

'cause people die on those jobs too, so. Oh

Shubh: yeah. Tech Thursday, needer.

Mary: Yeah. Good. Very high risk.

Shubh: Okay.

Mary: So many ergonomic issues.

Shubh: Yeah, yeah,

Mary: yeah. Your computer does?

Shubh: Yes. Emails. They're not gonna send itself.

Mary: No,

Shubh: actually it would send itself now. Sorry. Okay. Keep going.

Mary: Yeah, so we went into that and I was there for like 10 years.

Um, just jumping between like, oh

Shubh: wow,

Mary: these like industrial jobs. Um, and then, you know, like, yeah, you hit a point when you're working in like [00:25:00] corporate that you have a choice to like continue climbing the corporate ladder or, and then get like these golden handcuffs, which I think is probably why. There's not a lot of entrepreneurs in Canada out there.

Ayden: Right.

Mary: Or you like start something of your own. And I, I kind of like returned from like mat leave and like realized during mat leave that like, I didn't want to be in like corporate. I didn't want to, you know, do like bureaucracy and like politics and like everything moves so slow. And I think for all the people that are thinking about entrepreneurs that are listening, all four people, um.

If you like, feel those feelings. You're probably primed to be an entrepreneur. If you're like in a corporate setting and you're like, this is too slow, this is so boring. I wish I could move faster. I have way more like, uh, possibility in me than what I am like doing. You should probably try entrepreneurship.

Shubh: Hey Aiden, uh, make sure you clip that shit. That was the one.

Mary: Okay, got that.

Shubh: Yeah. Yeah, that was good.

Mary: So not really too scared of risk and like a part of my career in nursing was like [00:26:00] looking at burnout. So I've read thousands of burnout, medical files of people and uh, I've done like a lot on like the psychological side.

So just reading through those, you realize that people are burnt out because they're either bored, they don't feel fulfilled, they feel like they could give more. There's no control in their lives. It's like never too much work. 'cause there's also people that have too much work and thrive.

Shubh: Yeah,

Mary: because they feel supported.

They feel like they can, you know, they have autonomy. So I knew burnout was not a workload thing. It's a psychological thing. It

Shubh: never is. Totally agree.

Mary: So. I could feel myself if I looked into the future being like, if I continue in a corporate setting where I feel like I'm not meeting my potential, I, I will be burnt out myself.

And, um, there was like a lot of changes, um, within the company with like leadership and basically by the opportunity get severed. So we like took that option and that really jumpstarted the opportunity of, Hey Brandon, let's take that idea that you saw and, uh, [00:27:00] let's make this rock. Wow. Then yeah, so that was like kind of our first seed money into the business.

Philippe: And that's who, how you, when you started Hoodoo.

Mary: Yeah.

Shubh: This is And the second episode, sorry. Um, get laid off. Kids start a business.

Philippe: Yeah. That, that is what you meant by severed, right? That wasn't like a callback to There's a, the lobotomy thing you were doing. No,

Mary: no, no. Yeah, yeah. Severed as in a, a corporate breakup.

Philippe: Okay, cool. Uh, no. Sweet. That's awesome. What a cool story. And so how long ago did you start hoodoo?

Mary: So I took these like severance at 2013, and that's kind of like, no. Was it 2013? No, it was 2024. Yeah. 20, 24, 20 13. Where am I?

Philippe: Yeah,

Shubh: it was two very different years.

Mary: Mary, decade ago I was 12. No,

Shubh: I was like, yeah, I started at 12, 12, 20 13.

I was like,

Mary: no.

Shubh: Um, I think, I know that that's not true, but I was just trying to be, um, gracious host. And the severance package was for five years. Is that what you said? Mm-hmm.

Mary: So it was like a for one. [00:28:00]

Shubh: That's so nice.

Mary: Yeah,

Shubh: let's go.

Mary: That's the golden hand. Wait,

Shubh: hold on. I think, I think we're giving people the wrong message about working for piss your

Mary: pulse off separate.

Shubh: Yeah, yeah, yeah. Because now we're like, don't go work corporate, go follow our dreams. And people are like, I get fired. I can get five years.

Mary: Yes,

Philippe: let's go. I love this founding story.

Mary: Yeah. Figure out some way to get some lump sum payment at your current job and just go,

Philippe: yeah, that's pretty great.

Mary: I'm just saying, but truly the key and the barrier to like entrepreneurship is free money or like low cost.

Shubh: It's food on the table. Right?

Mary: Yeah.

Shubh: We've talked about this a few times, like this notion or romantic notion that entrepreneurs should sleep in their cars and you know, eat dog food. I don't know if that part's the part of it, but I'm Ramen

Mary: noodle's

Shubh: cheaper

Mary: than dog food.

Shubh: Oh, is it? Okay. Yes. Uh, okay. Ramen noodles, uh, it's a fallacy that just keeps a whole bunch of people out of entrepreneurship, right?

So

Mary: no,

Shubh: if you can find a little bit of money. Wherever that comes from. Yeah. Like you should [00:29:00] be able to do this and start a thing and still eat.

Mary: Yes, I agree. We have a family. So like I have, I have a house and it's also my husband is my co-founder. So like that's another thing.

Shubh: Oh, we're gonna get into that.

Mary: Yeah. But like, there's like another dynamic there that there's not another person bringing food on the table. We're both working on it. So you just have to look at your like life and be like, how much money do I need, um, every single month to like pursue this? And then how do we get it? So like even on top of that, we wanted like more cushion.

So if you didn't know in Canada, the cheapest money is the student loan. So I was like, I should enroll to be taking my master's right now because they will give you $36,000 a year to take school. Doing an online where I have to take one course a semester and it's like so relevant to what I'm learning.

I took an HR course last month and now I'm taking an ops one. So like Wow. So that's like another way to get

Shubh: that is baby the smartest thing I've ever heard.

Mary: Oh, you're welcome.

Shubh: That was so brilliant. What?

Mary: Yeah, so that's [00:30:00] $36,000 a year for five years at least, that you can use to supplement your income.

But

Shubh: you're also getting going. You're not, it's not a hack. You're actually doing, you getting educ school and you're learning a bunch of stuff. That's brilliant.

Mary: Yeah.

Philippe: That's so cool.

Mary: So that's where all the initial funding from the business came from.

Shubh: Alright. Kids get laid off.

Mary: Yep.

Shubh: Every,

Mary: every episode. Get a severance.

Yes. Get laid off, go to school,

Shubh: get laid off, go start a business.

Philippe: Do you do some of that non-dilutive stuff or.

Mary: Non. No, I've never, I have not yet figured out how to unlock grants.

Philippe: Yeah. Don't do it. I think it's, I shouldn't say this, but I don't think you should say

Shubh: it. Yeah. We're gonna get ourselves into trouble, but, uh, spend that time.

Time. It's waste of time. Spend that time. Chase customers.

Mary: Yeah.

Shubh: You know what the best kind of non-diluted funding is.

Philippe: Revenue.

Mary: Yeah. Boom. Literally,

Shubh: I didn't even, we didn't even talk about that. We didn't even

Philippe: talk about it, but I liked that slam dunk.

Shubh: That was

Philippe: good.

Mary: Agreed.

Shubh: Okay, so, um, I think this is,

Philippe: well, hold on.

Shubh: No,

Philippe: what's it like working with your husband?

Mary: I love it.

Philippe: Yeah, it's nice.

Mary: He's my best friend.

Shubh: Oh, that's so lovely. Oh, we're looking for some, you [00:31:00] know.

Philippe: No, that's great.

Mary: No, like, also, that's something you should evaluate, like who's your co-founder and like for who, how

do

Shubh: you switch from, we're running the business together to now we're back to being lovers, personal partners.

I, my words are better than Phil. Does that question make sense?

Mary: Yeah, it does make sense. Yeah. I've been asked it before. Yeah. But I don't think that exists.

Shubh: Yeah. So you're kind of just, you, you guys have worked out a rhythm that works both personally and professionally.

Mary: Mm-hmm. That's

Shubh: incredible.

Mary: It's like very fluid 'cause

Shubh: yeah, I,

Mary: I don't think that like, if you have like a decent relationship with someone, which you should have with your co-founder and also your spouse, you can just like communicate honestly with them.

And that's just what you need.

Shubh: It's kinda like Gus co-founding this podcast. That's right.

Mary: Your lovers as well.

Shubh: Exactly. He wishes. Uh, does your kid work in the business too?

Mary: I don't know. Is that

Philippe: who Aiden is?

Mary: Yeah. He did sit in the back seat today on

Shubh: Wait, what kid? Take some [00:32:00] content, right? He had take video for the front. That's right, that's right.

Mary: Beside the car seat. Uh, no, but I, I wonder if there is a way to hire my child and pay them somehow. It probably is.

Shubh: Get 'em as a dependent on when she's

Mary: three. So

Shubh: when the kids were on strike in the fall, my, uh, oldest, I had vibe coded up an app and I paid her to find bugs.

So when, uh, they're a little bit older. I had to find bugs.

Philippe: Mm-hmm. That a kid

Shubh: right now, they would just find real bugs. Kids love real bugs or hate them.

Mary: I, I encourage liking bugs.

Shubh: Yeah.

Mary: They're really important.

Shubh: I don't know.

Mary: We need them to eat.

Shubh: They freak me out a little. Certain bugs. You've started this company a couple years ago.

Real quickly. How's it going?

Mary: It's going good.

Shubh: Yep.

Mary: I would say, um, we were able to raise pre-seed.

Philippe: Yeah.

Mary: Yeah. More, more money. That was helpful.

Shubh: Can we shout Metic out?

Mary: Hey Brian. Hey. Shout.

Shubh: Yeah. Shout up. Shout out. Metic We Ventures.

Mary: Thank you.

Shubh: Continued support of the, uh, prairie startup ecosystem. Yeah. Act by [00:33:00] actually writing checks.

Mary: Mm-hmm.

Philippe: Do some of the best. For sure.

Mary: Yeah.

Shubh: So you raise a little money. We've got some. Got some customers.

Mary: Yep. We have customers.

Shubh: All right.

Mary: Um, hopefully closing some bigger deals here soon.

Shubh: Yep. You want us to name any, uh, dealers that you wanna get in touch with?

Philippe: Last week, I, I had a meeting with Ferrari.

Shubh: Would you like to work with Ferrari?

Mary: I would love to

Philippe: the Calgary dealership. We, I can make an intro.

Mary: I love picking people's minds.

Shubh: I think Ferrari should also sponsor this podcast.

Mary: Yeah, totally. Also, would you like to use Oo?

Philippe: That's right. I could actually. Well, they wanted us to host events at Ferrari. I think that'd be incredible.

Can I come host? Are you gonna Yeah. Are you gonna gimme a Ferrari? Uh, and and they were like, no, you're not gonna get a Ferrari.

Shubh: All right.

Mary: I have, I have an in for that. We should talk, have a side conversation. Platforms. Let me use their roof to do a car show. Oh,

Philippe: that's sick.

Shubh: What? Yeah. Bring

Philippe: some of these Ferrari.

Yeah.

Shubh: Let's let talk for our ra for non Calgary non-tech listeners. Platform Calgary is the tech hub here in Calgary, and it's a parking lot. It's a parkade. It's a built inside of a parkade, which [00:34:00] a lot of us, you know, poked a little fun at over the years, but now it finally feels like. This was the moment, a tech company with a parkade meets a tech company

Mary: with cars.

Shubh: With cars,

Mary: yeah.

Philippe: Boom.

Mary: They've specifically built that building for me.

Philippe: Yeah. That's

Shubh: it. Yeah. It just took time. Mm-hmm. Just you guys had to find each other. Mm-hmm. Amazing. I'm gonna tell a quick story because when you and I first met you were like Chubb, you know, the logistics and handoff of the vehicle, that gets screwed up a lot.

And I was like, I know Mary because about three years ago, four years ago, I get a call from my wife, she'd been pulled over by the cops. Cops said the wrong VIN number was registered for your vehicle that you bought at a local Calgary dealer that I'm not gonna mention 'cause I don't want them to sponsor.

Um, yeah, she got pulled over, she was with a friend of hers. She was like, what is happening? I got that call, I called the dealer. I was like, Hey, what the fuck, uh, you guys registered the wrong VIN number? And they [00:35:00] said to me, Hey, this is your fault. And I said, how on earth this my fault? Because originally they had shipped us the wrong vehicle.

We went to pick it up. We're like, this is not the right vehicle. They're like, are you sure? I was like, yeah, I'm pretty sure this is not the vehicle we ordered. But they had kept that VIN number on the whole registration and everything. So when we drove off the lot wrong car was registered. So when you told me what you guys were doing, you were like, Shoub, this is a problem.

I was like, stop. You don't need to convince me this is a problem. I know this is a problem. So car dealers out there, if you don't want, uh, angry customers who go on to become podcast hosts,

Philippe: use whooo.

Shubh: Use whooo,

Philippe: boom.

Shubh: Who do they do?

Philippe: How is that for a plug?

Mary: Who do you trust? Who do

Shubh: Oh, that's good. That's better than Who do they do?

Philippe: Yeah, that's great. Is it, is that,

Shubh: can you say that one more time?

Mary: Who do you trust?

Philippe: Ooh, whooo.

Shubh: That's not, I hope Baden got that.

Philippe: Whooo. [00:36:00]

Shubh: You

Philippe: got it. Yay.

Shubh: Alright. Hot. So Mary, all that, that being said,

Philippe: hot. Yeah, yeah,

Shubh: yeah, yeah. If you need to taking up

Philippe: sweater.

Shubh: We got sweater number two hitting the ground here. Um,

Philippe: Aiden, I, I can't believe you're still going.

Shubh: Aiden's got a sweater and a two. Yeah, he's leaving. He's like, that's it. I'm out guys.

Philippe: I need some fresh air.

Shubh: I cannot do this

Philippe: anymore. I need actual oxygen. Not CO2.

Shubh: Yeah.

Ayden: Yeah.

Shubh: Incredible backstory. Good for you guys for starting this thing. Very creative ways to find funding to make sure you could actually feed your family.

We've heard a lot about your actual startup, but that's not why you're here.

Mary: No,

Shubh: that's not it.

Mary: No.

Shubh: Do you have an idea that you would like to pitch us?

Mary: Yes,

Shubh: today

Mary: I do.

Shubh: Oh, thank you.

Mary: I do. So what I'm pitching today. It's called Where do Oh,

Shubh: I love it.

Mary: So basically after we talked about coming on the podcast Yep.

I have been hunting for a problem to solve, so I could pitch one here.

Ayden: [00:37:00] Yeah.

Mary: And the idea came up because Brandon and I, and Aidan, actually, we were in Vegas a few weeks ago for a conference, and Brandon could not find a bathroom. You would think in Vegas there would be bathrooms everywhere, but no. Yeah. We were like in New York, New York, struggling to find somewhere to go and like we couldn't find it.

And I've been in that situation before where I cannot find a bathroom and you're just like a mammal trying to survive at that point.

Shubh: It's the worst feeling in the world,

Mary: the most humbling, the

Shubh: worst feeling in the world,

Mary: most humbling feeling. So I like immediately was like, oh, problem, problem to solve.

Shubh: Amazing.

Mary: And then so we immediately dubbed it where dooo, because we like,

Shubh: oh my God,

Mary: subsidiary of who do, where do, do, where to find bathrooms.

Shubh: Yeah.

Mary: But. So I went home and I like, looked it up and I was like, there must be like a problem behi behind it. And I, I, there is, there's like a huge public sanitation problem globally that is like underserved and there's not a lot of [00:38:00] washrooms available to the public, uh, that they can use at.

But then I did the business side. I'm like, okay, where's the money come from? What's the math look like? Is shitty, like no good? It's like $300,000 to build an actual usable bathroom. And then you have like so many operating costs. You got someone to clean it. You have like plumbing, maintenance, like all that stuff.

Safety and a lot of public places like who would pay? And I'm like maybe ads. Ads pays a lot of stuff, but it's like not enough for a bathroom. And then maybe the city will pay, their budgets aren't doing so good right now. So like, probably not. So

Shubh: you know who's gonna pay

Mary: who?

Shubh: Somebody who has to go to the bathroom.

Mary: Yes. But I don't think that's a North American thing in like Europe. They do this. It's

Shubh: definitely a European thing.

Mary: Yeah. But I hated it when I was at Europe. Yeah. Every time I was

Shubh: right. Because you need points

Mary: by the, or the

Shubh: road. It's 'cause you couldn't tap your watch.

Mary: Exactly. But so we did think maybe the user could pay it.

But then I was like, I hate making people pay for like really essential infrastructure is not my jam. But looking into it, it's like a Canary [00:39:00] Coal mine. The part of it. Bigger problem.

Shubh: Oh okay, here we go.

Mary: So the bigger problem why we dropped the Wear Dodo to wear do is there is a, a lack of something called a third space.

Do you know what the third spaces are?

Shubh: Yeah.

Mary: So

Shubh: no, I don't explain.

Mary: So the first space is your home.

Shubh: Okay.

Mary: The second space is like your work or whatever. And then a third space is somewhere that you can be, that you don't have to pay money for. You can just like chill and you don't like, there's no, you don't need to pay money.

So it's like, like

Philippe: Tech Thursday, tech Thursday is the third space.

Mary: Yeah. That could be a third. Space

Philippe: tech. Third stay.

Mary: Yes. Or it's like a library or like coffee. So there's a lack of third spaces. And I like looked into like the history of third spaces. And prior to this they were funded by like retail margins, but now those are getting thinner or like cities funded them.

Um, but now there's no funding for third spaces, so we're losing them in like cities everywhere. There's no place to hang out outside of your home, your work or somewhere you pay. So that's the bigger problem.

Shubh: [00:40:00] And those places need bathrooms.

Mary: Yes. But the same problem. Funding. Who's going to fund this stuff?

Shubh: Yeah. So.

Mary: Looking into it. What I think is the funding model for Wear Do,

Shubh: let's hear it,

Mary: is we, it's an ad space, so I. Realize that online attention is so oversaturated.

Shubh: Yes.

Mary: There's like, but offline attention,

Shubh: physical ads are back

Mary: baby, no frontier.

Shubh: Yep.

Mary: So what it is, what wear do is, is basically a place that has a washroom, a place that has some shade, a place that you are free to hang out.

No one's gonna shoo you. And there's wifi. So you can come and work if you want. And I will sell like activation spots two to six times every single day. 1500 to $3,000. And I would guarantee a brand to have a high intent audience that is there, that wants to be there. And then you can be like, here, try this sample.

Try this coffee, use this laundry. Listen to

Shubh: this podcast.

Mary: Listen. Yeah. And people like, like this, like when we were like thinking about how, how do you get people there? And I think people like these spaces, but they, [00:41:00] the best business model that I think brings people in is like Costco. Like, why do people love going to Costco?

And I don't think it's like the bulk goods. I also think it's free samples at a treasure hunt. Yeah. There's like, it, it, it's like the surprise. I think people knowing that I'll show up to this space, possibly get a free sample, possibly have an interesting interaction, and I get free wifi, draw a crowd,

Philippe: and I get to poop.

Mary: What? And you get and you get to poop.

Shubh: Mary's like, what did you say?

Mary: Yeah.

Shubh: Uh, what do you get to poop? So I call it

Mary: presence. Infrastructure, new category.

Shubh: Presence. Infrastructure.

Mary: Yes.

Shubh: Oh my god. Wow. That's really good. I'm big on like getting people back out into the world. Mm-hmm. And present. I don't have a second space right now.

I have a first space, but because I'm a, you know, consulting a bit for a few different companies doing this thing, just wandering around. Um, what is the default third space? Oh, I guess I go to this coffee shop, buy coffee. I'm [00:42:00] already paying for it.

Mary: Mm-hmm. It's not really a third space

Shubh: I'm paying for it.

And the whole needing to go to the bathroom thing when you don't have a second space. And you're out and about. Town is real. That's a real problem.

Mary: Mm-hmm.

Shubh: Uh, I, I don't even know if I should say this, but I occasionally will pop back into the Zazen office just to visit, but you know, you just, half the time, part of the reason is also, I know there's bathrooms there.

You know what I'm saying? So in downtown.

Philippe: Yeah.

Shubh: In downtown. I really, really like this concept of presence, infrastructure. I like that it could draw people in for any number of reasons. They just wanna hang out. They wanna chill out. Maybe there's some samples. To Phil's point, maybe they gotta poop. I really like the fact that you can capture people's attention in these spaces and you can.

Potentially pay for them with private money and not public money else.

Mary: I'm gonna add to that too else. Yeah. It can be a franchise model.

Philippe: [00:43:00] Boom. I, I do have a question though.

Mary: Yeah.

Philippe: And I should preface it with, I really do like this idea.

Mary: Okay. Rip it apart.

Philippe: But, um, by where I live, I live in Bridgeland.

Mary: Mm-hmm.

Philippe: And I would always bike and I would bike along the, um, for people who aren't from Calgary, this is not gonna be helpful. But I biked along a brand new, um, pickleball court.

Ayden: Mm-hmm.

Philippe: And in that pickleball court, they insulted two washrooms, but it always has two attendants in it. Um, because of. Uh, the, the, the sort of high, uh, local, uh, density of the unhoused population.

Mary: Totally.

Philippe: And so I suppose my question is, to me, I see that and I go, well, it's so nice, all this great infrastructure. I've never once seen someone, um, use this pickleball court. I've only seen those two at attendants in there, and it seemed like [00:44:00] putting two at attend in there. Is like solving the wrong problem where like maybe we could actually just figure out housing for these people.

But, but, so I guess my thought is like, how do you create this space for people to hang out if it's in a high density neighborhood? Presumably there's also gonna be, uh, maybe a high density of of unhoused populations. Are we kicking them out?

Mary: No,

Philippe: no,

Mary: no.

Philippe: They can hang out too.

Mary: Yeah. It's also for them too.

'cause they, they are a part of that lack of public infrastructure. Right. And like, when they're like looking into that, uh, the lack of bathrooms, the people that it affects the most are the unhoused, the elderly, the people that have medical issues. So it's like ke keeping them out of the equation is not solving a problem at all.

Shubh: Right.

Mary: And I think, um. Uh, there's been like lots of studies about how to reduce like vandalization and uh, the issues that come with like public washrooms. Like you can use blue lights in the bathroom, so if there's like drug use or like high drug use in the area, people can't find like veins and stuff.

But I, but I also [00:45:00] think it's like,

it's

Shubh: disgusting.

Mary: Gee, you are like really triggered.

Philippe: Yeah. I'm so terrified of, of needles. Yeah.

Mary: Of needles.

Shubh: Yeah. That's

Mary: okay. But it's, um, eat,

Shubh: Phil's not gonna have a career in medicine.

Mary: No, I, I wouldn't recommend it. Not gonna ask. There's like a lot of like solutions around that and I think there are a lot of humane solutions around, around that.

And um, there's been like a ton of studies done about how do you turn a neighborhood around. There's this something called like the broken window theory. And it's like, if you are not taking care of a neighborhood, if you're not putting effort into it, it will. Fall into disrepair. Yeah, because it, especially if there's like a first sign of disrepair, um, people don't take care of things that are not being taken care of.

So it's like, I think understanding that like this is a place that needs to be taken care of. It needs to be a community hub and you need to protect like community hubs. And there definitely would be a, an attendant in this model for sure, because they're like the, the coordinator for the brand events, right.

They're making sure that this is like kept safe and like making it sure that it's a place [00:46:00] that people want to be in.

Philippe: Yeah, totally. And, and I think also, um, I mean to continue on your broken Windows theory as well, I, I think also I, same reason why they opened the street corners in all the train stations now, the lecture stores in all the train stations.

Because if you have at tenant who care about, like their street corner, care about keeping it safe, care about like whatever, that will also. Uh, make sure that the neighborhood stays safer, right? Like all these people deeply care about making sure that the space is safe, the people who come really enjoy it.

So yeah, I could see this becoming a really, I guess, great way to build the city. Right.

Shubh: I got a follow up question for Aiden though. Did you ever find a washroom in Vegas?

Mary: No.

Ayden: Uh, he was the bathroom guy and he had a hard time over there.

Shubh: Never found one.

Philippe: No.

Shubh: So where do you have to go?

Mary: I think he just gave up.

Shubh: He gave up?

Mary: Yeah. We actually talked about bladder trading

Shubh: up. Just pull the pull. Pulled it back in.

Philippe: Yeah. He

Shubh: said Not today. You're in. Yeah. Uh, I feel like telling a really deeply personal vulnerable [00:47:00] story. Are you guys ready for this? Yeah,

Philippe: please.

Shubh: I was about, uh, eight or nine years old riding my bike back from, uh, hanging out with my buddies, John and Dave, still friends of mine.

I had to go to the bathroom real bad. To the point where you guys, the, the 10 minute bike ride home, it's highly problematic. I went to the convenience store, they wouldn't let me use the bathroom. 'cause you know I was gonna rob him 'cause I was nine years old. Let's just say I did not make it home in time.

Philippe: You peed your pants on the bike.

Shubh: It was worse. It was worse than peeing my pants.

Philippe: What'd you do?

Shubh: There was a little bit of poop. So I tell this story not because I've lost all self-respect.

Philippe: I

Shubh: tell this story because if there had been a public gathering space, a where do that I knew about in my neighborhood nearly 40 years ago, [00:48:00] I would not still be so emotionally scarred that I had to bring up that story almost 40 years later.

Mary: Mm-hmm.

Philippe: Yeah.

Shubh: So, uh, give the people a place to poop. Yep.

Philippe: Yeah, totally.

Shubh: Who's gonna argue with that pitch?

Philippe: I mean, we've, you know, I feel like maybe we've all pooped our pants once or twice. I, I don't need to share my stories.

Shubh: Not recently for me.

Philippe: Speak for yourself. Have you never,

Mary: no. There's been lots of prayer moments for sure.

Oh,

Shubh: yeah, yeah,

Mary: yeah. Please.

Shubh: When you're on the edge of life Yeah. That feeling when you're like, am I gonna make it in time? That, that, anyway, that's not what this is about.

Mary: But it is

though.

Shubh: Is it? It is about, actually about, because I think there are a few moments of panic that resonate more with a human being than I'm gonna give you two.

One is I'm about to poop my pants. The other is somebody I'm with is about to poop my pants. Yes. Generally a child.

Mary: Yeah.

Shubh: I once ran one of my kids up a hill for about 15 minutes to get them to a restroom on time.

Philippe: Where were you?

Shubh: We were in, uh, fish Creek Park.

Philippe: [00:49:00] Oh, okay.

Shubh: Yeah. Bathrooms are at the beginning.

Philippe: Mm.

Shubh: They're not in the middle. You know what they could use in the middle of Fish Creek?

Philippe: Where, where do,

Shubh: where do,

Philippe: boom.

Shubh: So I really love this idea. I actually think the can I find an available public bathroom alone is an app that you could also monetize. Lots of people would put their ads in there. I think the idea of bringing people together and outta their homes into a space in the neighborhood, I think is incredible.

I think we really just do that for kids, honestly. Like we need to do that for grownups.

Philippe: Why don't cities do this better?

Mary: It's too expensive. They haven't found a way to monetize it. It's a cost center.

Philippe: Boo. Interesting.

Mary: Everything's money. We live in capitalist society.

Philippe: Well, I mean, I do love the idea that we can do it in a privatized way.

And I think your math checks out of like 1500 to 3000 for activations. Like

Shubh: how much, how much, uh, how much does a bus bench ad cost? Does anybody know?

Mary: No idea.

Philippe: Could this just become like a td,

Mary: like a sponsored,

Philippe: like a branch [00:50:00] where there's just like constantly you can go sign up for td, but you could also take a poo?

Shubh: Well, I mean, honestly, an at TM there would be pretty handy.

Mary: Yeah, true. A vending machine.

Philippe: Yeah. What else is in the space?

Mary: I, I think a cool vending machine. Yeah. There has to be access to like food and water at a cheap level.

Shubh: Like level. A cool vending machine. A cool vending machine. Well, a bathroom bed that's like, well, you know, I like the ones in Europe.

I know you were talking about maybe not having to pay for them, but I like the fact that when you pay for them after you leave, they clean themselves. I like that a lot. Uh,

Mary: has to have wifi, has to have seating, has to have shade,

Shubh: has to have wifi, has to have seating, has to have shade.

Philippe: What about a fireplace?

Mary: Maybe, you know, like an upscale version. If somebody wants to sponsor that for like an outdoor

Shubh: barbecues galore, maybe.

Mary: Yeah. I actually know somebody that works there.

Shubh: That's a place.

Philippe: Really?

Shubh: Yep.

Philippe: You know

someone,

Shubh: how about the Calgary Flames?

Mary: Yeah. Calgary Flames. Fireplace.

Shubh: Yeah. Whoa. Says Dream Max says a winners fan.

Mary: Yeah.

Shubh: Um, what else we got? Who else would, uh, sponsor a, a fire pit of some kind? [00:51:00]

Philippe: Big wood

Shubh: come down and see big wood. It's going to probably draw a different, different type of clientele to this.

Mary: We could probably reach out to like so many different companies to be like, can you supply a toilet? Can you supply some plumbing? Do you wanna supply some like siding over here?

Shubh: Yeah. Yeah.

Mary: And I'll just put your name on it.

Donated by this, a

Shubh: hundred percent

Mary: donated by this person.

Shubh: I think every business would look at sponsoring. I think you're spot on what you said earlier that, you know, we went through this period of time where the only way to grow your business was to buy Google Ads or buy met ads. There are other cool ways to grow a business and it involves being in front of people at the right moment in time and you're chilling and sitting here and then this business, uh, like a sponsored event or even a physical piece of like marketing stays there all the time.

Like I said, people buy ads. For bus benches, people buy [00:52:00] billboards. This sounds better.

Mary: Mm-hmm. That's a guaranteed audience too.

Shubh: Yeah.

Philippe: What about like community centers? Like why are those just open at weird times?

Mary: You need a membership for a community center. It's like a Oh, really? A feature of the community and you have to pay for it.

Philippe: That's true. Why is that a thing? Why isn't it just open all the time

Mary: to keep randos out? Really? That's totally why.

Philippe: Oh, I see. But we're just letting all the randos

Mary: in. Yeah. Yeah. My, the business is randos.

Philippe: Oh, okay. I see. You know what you mentioned like an app where you could just see all the public washrooms.

Yeah. It could even be all the private washrooms, but like they would have a, a level of how. Much you would have to pretend to be a customer.

Shubh: What's that parking company you told us about in Winnipeg

Philippe: Grid

Shubh: That lets you let, lets you rent out your personal parking spot.

Philippe: Yeah. Grid,

Shubh: you're saying Grid for toilets.

Philippe: Grid for toilets. Yeah. You can like, rent

Mary: out someone's

Philippe: house. Yeah. Well, I mean, maybe someone's house, but also like, oh, this is a fancy [00:53:00] restaurant. Like it does have a washroom, but like, you'll have to pretend.

Shubh: Yeah.

Philippe: You're, oh, I see

Shubh: you're at the bars. Your, your public bathroom app could include a secret shopping, Hey, here's a bunch of public bathrooms.

Okay, but here's a bathroom we know is good.

Philippe: Yeah.

Shubh: And sure if you're eating there, it's fine. If you are out and about and need an emergency bathroom, here's how you, here's how you access that cafe. Like

Philippe: it's at a cafe, but it's by the entrance. So the, they're not gonna stop you by the time you

Shubh: get in there.

And here's what we recommend you do. Recommend you just spend like 30 seconds at the counter kind of looking at the menu and going, uh oh. Yeah. You know what? I think, I think I'm gonna get a macchiato, but, uh, a friend of mine's coming and I wanna make sure I get their order. Then you go to the bathroom.

Philippe: Yep. Yeah.

Shubh: And then you're gone.

Philippe: Boom. Yeah,

Shubh: it's been, that's pretty good too. It's a totally different app idea. Uh, Mary's is very much about, uh, community and togetherness and bringing people together, and

Mary: we need to maximize ads. Uh, I don't think I can do it with it that way.

Shubh: Yeah. But also there's a, like a, just a straight up app, I think [00:54:00] here to find places You can go to the bathroom.

Mary: It exists.

Shubh: Oh, it does?

Mary: Yeah. I researched that part

Shubh: of weird. But do they have all the, the, I would imagine for an app like that, you need all the data inputs. It's a two-sided situation. You know, a lot of times we see apps in other places and their data's great.

Mary: Mm-hmm.

Shubh: And then you try to use that Waze. You try to use Waze here, and you're like, eh, this is not, this isn't right.

Well, maybe not now, but a few years ago, maybe the, maybe the bathroom app is not as good up here.

Mary: It's true.

Shubh: Maybe it isn't. Maybe it

Philippe: doesn't have

Shubh: what we need.

Philippe: Mary, um, have you ever been to. This is a, an idea for another place. You could have ads in this space. Okay. Have you ever been to, um, sound Room? It's a new Lilac Bar that opened here.

No. Um, in the bathroom of Sound Room, sound Room. They are constantly playing affirmations and there's,

Mary: you can do it.

Philippe: It's like you can do it,

Mary: get through this.

Philippe: Is

Shubh: it affirmations about you being in the bathroom or just about life?

Philippe: It ju no. It's just someone in there being like, I look in the mirror [00:55:00] and I see greatness.

Like, things like that, that is like really sweet. I just, sometimes I just like hang out in there.

Shubh: Yeah.

Philippe: And, or then also I like, I'm, I'm like, like I know if

Shubh: you want, when you're in your bathroom at home, I can just send you some like, like audio recordings that are

Philippe: like,

Shubh: Hey Phil, you're doing all right?

Philippe: Yeah, that'd be lovely. That'd be great.

Yeah.

Philippe: But, um, it's also really nice 'cause then I'll be having a drink with my friends and I'll have to, you know, go pee or something.

Shubh: Yep.

Philippe: And uh, instead of saying, I'm just gonna go use the washroom, I'll say. I'm just gonna go listen to some affirmations, you know? But, uh, this is a really long way of saying you could pump in some ads constantly in there, just like radio ads.

Hey,

Mary: true.

Philippe: Have you tried okay. Attire? Yeah. You know,

Mary: actually, like, I like that idea.

Philippe: Yeah.

Mary: Because it, the space is like permission based marketing. If you're in the area, you know that you are probably might be advertised to Right. And in the toilet, who cares?

Philippe: Yeah. Who care? No one said you we're pooping [00:56:00] in peace.

Mary: Yeah. I wanna hear

Philippe: we got five senses and we're about to pump ads, all that.

Shubh: You think about a billboard, you drive by a billboard at a high rate of speed and maybe like, it's kinda a catchy logo or catchy phrase, but you're not scanning a qr, you're not in your car googling that billboard. You shouldn't be because then you might crash your car.

If you can get people still. And then you can visually market to them, audioly market to them. Uh, I think you pay for this thing in a heartbeat.

Ayden: Mm-hmm.

Philippe: How many people have to be using this space for, on a daily basis for it to like, uh, net out six K?

Mary: What you mean? Like

Shubh: he's talking about, uh, CPMs.

Mary: Mm.

Shubh: How many eyeballs?

How many eyeballs do we

Philippe: need? 2000 people pooping,

Mary: I don't know. $1,500.

Shubh: But also people walking by.

Mary: Yeah.

Shubh: Right. Like, not everybody has to be,

Mary: [00:57:00] I think that's data we could get over time.

Shubh: Yeah.

Mary: Like you, let's

Shubh: do it.

Mary: It'd probably be like super low people in the beginning, but then over time it would be, I think it'd become known as a community square.

Shubh: Yeah. Tech Thursday does an outdoor community square event

Philippe: where you can poop. Yeah.

Shubh: What, what, what stopped you from doing an outdoor event here to four Philip.

Philippe: There's no place for shade.

Shubh: No place for, oh hey. No place for shade and no place for bathroom.

Philippe: Yeah. Yeah, that's true.

Shubh: Mary, ain't you gonna solve both of those?

How

Philippe: big is this space?

Shubh: How big is this space, Mary?

Mary: I think they would be best. Like, I don't think it needs to be big. I, I imagine it very like modularly.

Shubh: I like that you were looking around this room. If it's the size of this room, we got a real problem. It's gonna have to be a bit

Mary: bigger. It could be. Could we fit two toilets in here?

Maybe.

Shubh: I think you could fit two toilets

Mary: anywhere. Yeah. So the only indoor space you need is like two toilets.

Shubh: Yep.

Mary: And then you could probably just have like a covered space that covers a vending machine.

Shubh: Yep.

Mary: And then has access to drink and yeah. Vending machine, maybe water and then a covered place for an [00:58:00] attendant.

Shubh: Yeah.

Mary: And that's it. It's just really the only physical infrastructure is the washroom.

Shubh: You could, you could also monetize some of the attendees. Not all. I recognize this is a place for everybody, but let's say you've got like some AV equipment and you like, let's say I can listen to some music. I get some music going through the speakers.

It's like a jukebox. Hey, scan this QR code and pay to connect your Spotify up for 10 minutes.

Philippe: Right.

Shubh: That's actually an app idea Jukebox.

Mary: Yeah. And there's like lots of marketing companies that want an audience to, to market and question.

Shubh: Yeah. To Phil's point, they might just want to pun pump out their affirmations.

Like,

Mary: yeah. Or they wanna ask them questions.

Shubh: Hey, you're a good driver brought to you by Country Hills Toyota.

Philippe: That's

Mary: pretty good a customer. Shout out

Shubh: Country Hills Toyota. Shut out. Shut Country Hills Toyota.

Mary: Yeah. We love you

Shubh: to be a sponsor of this podcast.

Philippe: But what about what other I don't, wait, did you build a website for this?

Is that what I heard?

Mary: Yes.

Philippe: Can I see it?

Mary: So where do, do hooo, HOOD o.ca [00:59:00]

Shubh: hooo. They do.

Mary: We do.

Shubh: Oh that, yeah. But from my perspective, it's They do,

Mary: huh?

Shubh: Right. 'cause I'm not at

Mary: Who do

Shubh: presence infrastructure. Oh my God. Presence, infrastructure. Hold on, I'm gonna share this into the recording, even though we don't do video on this podcast.

Okay. Uh, we are now looking at it. Wow. Wait a minute. Wow. This is a whole goddamn website.

Philippe: Yeah. Places people want to sit.

Shubh: This is what that says. It says

Philippe: brands want to show up.

Shubh: So we're gonna put this in the show notes. Where do oo.ca?

Philippe: Yeah, so

Shubh: you read it.

Philippe: Sorry. Places people wanna sit. Brands want to show up.

Cities forgot how to fund modular. Third space hubs in high traffic. Urban zones designed for comfort. Funded through curated brand activations. Join, wait. List,

Mary: clicks.

Philippe: Partner as a brand. What's that?

Mary: Click through's. Just one page.

Philippe: Come on down.

Shubh: Where are we clicking?

Mary: It's a horizontal website, trying it out instead of a scroll [01:00:00] base, it goes,

Shubh: oh my God.

Mary: What do you think

Philippe: away offline? All the attention is undervalued.

Shubh: We're swiping left and right.

Philippe: Yeah,

Mary: that's what people like to do.

Shubh: Where do Offline. This is actually really good.

Philippe: Designed for comfort. Built for density. I love it.

Shubh: Do we need to text Brendan and tell him that, uh, you're leaving DU to start?

Where do

Mary: No, it's a subsidiary of du. We're the umbrella corporation.

Philippe: It looks so nice.

Shubh: Uh, you've got pricing on this website. This website is some this. You're the first person to show up to this podcast with a fully functioning website.

Philippe: Yeah. This looks better than our website.

Mary: I can do nothing halfway.

Shubh: How, where, how'd you build this website?

Mary: I did it like last night.

Shubh: Where'd you build it In

Mary: Lovable?

Shubh: Yeah. See, Phil. Nice. I keep telling Phil lovable. You can do anything.

Mary: Dude, I unlocked so much stuff. Like really just being able to code something in like two hours.

Shubh: You know, you're used to your, your website builder.

Philippe: Yeah,

Shubh: you have to, it's like a template you gotta operate within. There's no templates with lovable.

Philippe: Damn.

Shubh: This looks really good actually, for a vibe coded website. Well done.

Mary: Yeah, I think I have like, like level three [01:01:00] skills with lovable now.

Shubh: Yeah.

Philippe: I love it. I Do you wanna rate this thing?

Shubh: Oh yeah. We're, we rate, uh, ideas outta 75 salsas.

Mary: Okay.

Shubh: I, I was told a friend of mine said, Hey, Shub, you say salsas. It's salsas. Which is it?

Mary: What are you talking about? Dancing. S dancing or food.

Shubh: Is there, do you say them differently?

Mary: Salsa?

Shubh: I thought they were the same word.

Mary: No. Maybe I do. Maybe I just made that up now. I don't know.

Philippe: Is is salsa?

Mary: Salsa is like

Philippe: the dancing and

Shubh: salsa.

Mary: SSA is like, gimme some chips.

Shubh: Oh, salsa. Like the dance salsa is the chip dip.

Mary: I have no idea.

Shubh: Okay. But my friend said, I say salsa and that's why people keep saying, what did you say? Sb So salsas. That was for you, Lauren? 75 salsas is what we rate your idea out of.

Mary: Okay.

Shubh: Philip? Um, would you like to rate Mary's idea?

Philippe: Yeah. I really love this. I'm, I'm, I'm a huge fan of third spaces I like to consider tech Thursday third space,

Mary: I think it is.

Philippe: I love this idea of like, can [01:02:00] we do things for the public good, but with a private lens and actually make some money? I think that's brilliant. So, uh, to me this is like a 62 salsa idea out of 75.

Shubh: That's a very good score.

Mary: What do I need to do to get a 75?

Shubh: Oh, great question.

Philippe: We, we gotta build this, I think to get to 75, we just gotta build it. We gotta see if it works.

Mary: That was not a part of the assignment.

Shubh: I mean, I mean, she did.

Mary: I cannot build

Shubh: it. This is like a, she built a website already, so you're kind of like, well, why didn't you just build a whole business

Mary: moving goalpost?

Shubh: Mary is, uh, her score with you suffered because she did more?

Philippe: No, I,

Shubh: I think my, my,

Philippe: my concern is like, I, I, can you

Shubh: monetize it?

Philippe: Yeah, my big, my two questions are like, one, can you monetize it? Two, is this actually a fun space that people want to hang out in? Um, because I'm not that frequently, like, oh, I, I wish I could just go into, like, go to the bathroom or like, I wish I could go hang in some shade.

Shubh: Yeah. You're saying this, the [01:03:00] bathroom is not the draw,

Philippe: the bathroom is not the draw, but yeah. And, and it sounds like you're not kicking out the unhoused population, which I think is like, very good and noble, but I do feel like that population is gonna be there. And, uh, so then I, so then I, I'm also less frequently like, oh, I wanna go hang out with some homeless dudes today.

But, you know, I'm sure if we can solve for, we can figure it out. I'm sure that's what I want to see. I wanna see how you like, integrate this population. Well integrate the whole space. How do we make it?

Mary: How's due?

Philippe: How is due?

Shubh: Yeah. I thi I think, uh, Phil touched on kind of my biggest question is. I mean, I really love the idea, I love the idea of bringing people together.

I love the connection aspect. I love more public toilets. I love, love more toilet accessibility. I'm a hundred percent in favor of, um, how do you marry the, the potentially the different, uh, demographic that would want to use the place. Um, [01:04:00] 'cause that's a challenge we have in a lot of downtown spaces right now, right?

Mm-hmm. Is like, it's a, might be a cool space, but you know, right there wrongly maybe families with young kids don't, you know, don't want to be in that space. So I think that's kind of the biggest wrinkles. How do you, uh, not to practically apply this to startup vernacular, but like, do you need to maybe target your ICPA little bit or can it be a space for everybody?

Mary: I think it'd be a space for everyone.

Shubh: I, again, I really love the idea of, of getting people back into urban spaces. We had the folks from Taste the City on a few weeks ago, and similar idea, similar thought. Maybe there's a synergistic,

Philippe: whoa.

Shubh: Taste the city. And, uh, and uh, yeah. Where do you

Philippe: They pitched Pink, which was a condo building only for women.

Shubh: Yeah. Yeah. Not for everybody. Not like your idea. But, uh, it sounded pretty good though. Phil pitched them, uh, turning Winnipeg into Las Vegas.

Philippe: Las [01:05:00] Pega.

Shubh: Hey, actually maybe you're

Mary: messing with Winnipeg.

Philippe: I'm from Winnipeg. Oh,

Mary: okay.

Shubh: Ouch. Uh, when you walk around Winnipeg. These guys got stranded in Vegas without a bathroom.

How's the, how's the bathroom situation? Winnipeg?

Philippe: That's a great question. It, I think it's

Shubh: pretty

Philippe: bad downtown.

Shubh: Oh no. You supposed to say, say it's good.

Philippe: Well, I would need this. I would need this

Shubh: because we're trying to turn Winnipeg into New Vegas.

Philippe: Oh. So it's really good. Yeah, you could poo anywhere You want to beg it

Shubh: in

Philippe: Winnipeg.

Shubh: Uh, so I like it. I'm gonna give it, uh, 58 salsas.

Mary: Okay.

Shubh: Yeah. That's pretty good.

Mary: Is it? I have like an a plus student, like, oh no. Doing the average. My parents would not be happy with that grade.

Shubh: You know, I, that, um, I think that what's gonna happen is like that you have to understand the, the scale. The scale, right?

Mm-hmm. We, we, we, the rubric, so 50 outta seven, five is very good score.

Mary: Okay.

Shubh: Um, I even like it if it doesn't make money. I like it as a public service. 'cause I [01:06:00] think we don't see enough of us just kind of hanging out. That's it. I want more people to hang out.

Philippe: Yeah, I'm excited for this space though.

Mary: Yeah, too bad.

It's just a made up pitch.

Shubh: Yeah. Except Aiden's got it on video now.

Philippe: I actually think though

Mary: someone should steal it. Just kidding.

Philippe: I, someone should steal it. It'd be great. Okay. In Winnipeg, again. In Winnipeg, but there's the forks in the summer, the eighth. The fork is incredible. A massive area. So you can grab a beer and like, it's gotta be like an acre.

There's like one acre of places you can go with your beer and hang out. And I think what would be cool, I mean again, sorry, Calgary specific, but if that, like along the bow there by like the Simmons building, um, if we just like cleaned up. 'cause right now they've let like weeds. Run through the landscaping that they did, but it's all like beautiful stairs.

Let's clear those weeds. Have it as a licensed space, put a little toilet in there and, and then like just you can grab a beer and go anywhere [01:07:00] and it's all licensed. That would be so sick.

Shubh: Yeah. Maybe that's the angle here is to go to the city and say, you've created spaces, you've invested already money in spaces.

These spaces are woefully underutilized. Um,

Mary: woefully under maintained.

Shubh: Woefully under maintained. Yeah. You do not have, people are like, why are my tax money spent on, you know, you get, you get that as a result. You're not maintaining these spaces. We're gonna take care of that for you, but we keep all the revenue.

Mary: Yeah. I think, uh, the idea would have to have government approval and government collaboration for sure. Ugh,

Shubh: that's my least favorite

Philippe: thing. My other idea for CD spaces is like underutilized parks. We could just turn into like chip and putts. But just like drill holes in the ground and then you can come pay $15 to like, do super,

Shubh: super accessible for everybody.

Mary: Yeah.

Philippe: And well, you need a, you need a wedge and a, and a putt.

Shubh: Just like a mini golf, which you're saying making a bunch of mini golf courses.

Philippe: Yeah.

Mary: I'm, I'm not about making the [01:08:00] user pay. I don't want to make them pay for this.

Shubh: Yeah. But mini golf course sponsored by, um, silver tip golf course, right?

Mary: Yeah.

Philippe: That's good. If you're

Shubh: listening. Canmore. How's our listener base in Canmore? Probably Excellent.

Philippe: The

Mary: sixth listener.

Shubh: Yeah. Yeah. What else, what other ideas you got for public spaces?

Philippe: Those are my two big ones. I mean, I do have,

Shubh: well, I mean if we're building pickleball courts,

Philippe: yeah. A chip and putt downtown would be sick.

Shubh: It would be great. What would you call it? Pip and putt. Pip is Phillips pip nickname.

Mary: Ah,

Philippe: pip's puts,

Mary: that's good.

Shubh: I think that's actually

Philippe: so good.

Shubh: Pip and putt works better.

Philippe: Okay.

Shubh: Pip, I don't wanna say my idea is better.

Philippe: Yeah.

Shubh: But,

Philippe: but there you go.

Shubh: Phil's like, I gotta get back. Mary, Mary and Phil. Gotta get back to work.

Aiden's like, I'm still working. Yeah. Uh, Mary, I wanna tell you how much we appreciate you coming in. I can't, um, believe how much prep work you put into this. This

Philippe: is [01:09:00] so

Mary: good. It's actually like, not that much, but yeah.

Shubh: Uh, shout out. Lovable sponsored this podcast.

Mary: Yep.

Shubh: We will put your website in the show notes that you built today.

Congratulations on all the, uh, early success. I know it probably doesn't feel like it's early for you guys as you've been grinding through it. Uh, with Hoodoo, if you are in my and Philips universe who has a car dealership, works at a car dealership, knows a car dealership owner, this is a platform you need.

And I say that as someone who has not gone back to the place where, uh, my, the aforementioned place that screwed up the thing before. So they lost a customer.

Philippe: You should reach out to them and be like, Hey, this would.

Shubh: Yeah,

Mary: got me pulled over.

Shubh: Yeah, I gave, uh, I think I told you which dealership it was.

Mary: No, I don't think we'll have to talk after This's.

The

Shubh: other Toyota.

Mary: There's many,

Shubh: actually the other Toyota, it was the one that used to be a, we're gonna whisper at into, that used to be a Henninger to, I think it's [01:10:00] called Stampede Toyota. It I know.

Mary: Oh shit. Yeah, they just got acquired.

Shubh: Oh. Alright. Do all, do they have hoodoo?

Mary: No they don't.

Shubh: Hey, get hoodoo stia Toyota and lemme

Philippe: be show just, uh, I'll, I'll, I'll hook you up with this Ferrari guy just to

Mary: pick spray.

Yeah, definitely. I put one of his Ferrari on the roof.

Shubh: Oh. Can you imagine if, if you had bought, I mean I bought a Toyota. If you had bought a Ferrari and that shit had happened,

Mary: it does happen.

Philippe: And the guy blamed you. I'd be pissed.

Shubh: Oh my God.

Mary: Okay, I have another story.

Shubh: Hey Ferrari, get hoodoo.

Mary: Yeah.

Shubh: Mercedes,

Philippe: what's your other story?

Mary: Okay, I'll just like fit it in here. Yeah. Somebody told me the story once where they bought a car from a dark car dealership and they like took it home that day and they opened up the hood and there was a bird's nest in inside.

Shubh: What kind of bird?

Mary: I don't know. They didn't get into the specifics of the bird bird's nest, but there was a bird nest built inside on top of the engine and they went back.

They're like, you didn't like do any of your checks? 'cause if you did,

Shubh: yeah, you probably would've seen the bird. You would've seen, I mean I'm, I don't a lot about cars, but I think if I popped a hood and I saw a bird's nest, I'd be like, that doesn't. That [01:11:00] should not be there.

Mary: Yes.

Shubh: Even

Mary: outta place.

Shubh: Right.

Right. Yeah. And that's right, right. That bird's nest shouldn't have been there.

Mary: Yeah. So he, he went back and he is like, you didn't do the engine check. You didn't do any of the checks. You said because of Bird's Nest And the guy, this is car salesman too.

Shubh: Yeah.

Mary: They're like, neither one of us is a bird expert.

Shubh: Stop that.

Mary: Who knows how fast a bird could have built a nest in there. It could have been the time that you had it parked in your garage.

Shubh: Okay. That's obviously a terrible business practice, but can we, can, can we say just for a second how creative that answer was?

Mary: Objection, uh, navigation.

Shubh: Yeah.

Mary: Wow.

Philippe: That is, that is like grade A gas lighting.

That's amazing.

Shubh: You don't know how fast this bird built a nest. Yeah, exactly. What if he built it on the way back to your house?

Mary: Neither one of us are bird experts.

Philippe: That's right.

Shubh: Neither one of us is bird experts.

Mary: Yeah.

Shubh: If we do know any bird experts out there, we'd love to hear from you. Can you build a bird's nest

Mary: overnight?

Shubh: Overnight, that's right. Under a car hood. And if so, what kind of birds? So [01:12:00] I can completely and utterly avoid them. 'cause that sounds terrifying. Yeah. Mary, thanks again. Uh, car dealers get hoodoo. Uh, also folks check for birds nests in your cars

Philippe: before you buy them. Before

Mary: you buy them,

Shubh: before you buy them, or honestly, just generally Every morning maybe.

Philippe: Or just make sure that the dealership that you're buying a car from uses hoodoo.

Mary: Yeah.

Shubh: Oh, do you have a No Bird's Nest feature?

Mary: Yeah. It's actually a part of the checklist.

Shubh: Amazing. Thank you very much, Aiden. Thank you too.

Philippe: Thanks Aiden. Thanks for bringing their shoes in here.

Shubh: Ooh, bye guys.