YBIOTL Episode 16 Publish
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Shubh: [00:00:00] Uh, should we just do our intro this week with Brooke here?
Philippe: Yeah, that'd be great.
Brooke: Don't make me cry.
Shubh: What episode?
Philippe: Welcome.
Shubh: Hold on.
Philippe: Pause. Is that your tagline? Hey, I'm Brooke Han. Don't make me cry.
Shubh: This is a presentation of Indian Dad media in association with
Philippe: This is a Thursday Media production.
Shubh: Hello. Welcome to episode 16 of Your Business Is On the Line, Canada's number one and only Business Comedy podcast. Ya. It is the podcast where entrepreneurs, founders, uh, civilians, uh, people we know, people we like, some people we don't like. Come on and, uh, talk a bit about their real business, [00:01:00] but, uh, pitch kind of a fun business idea like producer Chaz, who's on the call today, pitched the Aqua Desk, the unsinkable, floatable,
Chaz: unflappable,
Shubh: unflappable, satellite wifi, backhauled water
Chaz: fixing a carry on,
Shubh: waterproof laptop, sun protectant.
Chaz: Yep.
Shubh: Desk that you can take to, uh, anybody. Water in the world. Chaz, how are you buddy?
Chaz: Doing well, thank you, Chu. How are you doing?
Shubh: Look at that. Look at that. You got a real radio answer there? Uh, no, Philip on the intro today. Um, it's kind of better.
Chaz: Dallas Price would definitely agree.
Shubh: Dallas is honest something.
This episode is not the live episode, but two nights ago we recorded a live show. Unfortunately, because you're across the country, you weren't able to make it out to this one. Spoiler alert, we might do more. [00:02:00] It was pretty cool. Anything you wanna know? I think there was no food. If that's one of your questions.
Chaz: That was my first question was, how's the tech Thursday spread?
Shubh: Uh, no, no snacks, no food. So
Chaz: Joe is gonna be upset about that.
Shubh: Uh, yeah, it was awesome. We had a bunch of people in the room, bunch of people we knew, some people we didn't. And uh, it went really well. Phil texted me after, said, uh, we should do this every week.
Chaz: Oh. And he knows something about weekly events, so that's
Shubh: really saying something. He does. He sure does. Uh, on today's episode we have, uh, my friend Brooke Han. Brooke, uh, worked. ZayZoon for a period of time. And then, uh, runs a, uh, I guess a, like a social aggregation tool called Flockler Private equity backed, uh, she's incredible.
She had, I can't, I can't tease it. She had the best reviewed pitch in your [00:03:00] businesses on the line history. Yeah. I'm trying not to do any spoilers, but this one is, and then you texted me after, 'cause you were on, you didn't even say anything on that episode. No. And you said that was the perfect, effectively you said that was the perfect podcast episode.
Chaz: Well, I wouldn't hype it up too much, but I, yes, I really enjoyed the balance there, um, between professionalism and goofing around ism.
Shubh: And although you're a pretty friendly fella, you're also, uh, you don't just hand out praise willy-nilly.
Chaz: No, I like to channel my inner Philip Burn when I'm critiquing.
Shubh: Hey, you just told me something interesting before we get to Brooke.
Chaz: Yeah.
Shubh: Um, you told me you recently moved, as our listeners know.
Chaz: Mm-hmm.
Shubh: It's been a hot topic, a conversation.
Chaz: Yeah. The
Shubh: new apartment. You moved into an apartment and we were just talking and you said, uh, uh, Peyton is downstairs working. And I was like, no, there's not multiple floors in this apartment. Can you just briefly elaborate?
Chaz: Yeah. Well, uh, Peyton has a little job downtown working at this really cool [00:04:00] consignment shop. If you're ever in Stratford, shout out Closet Collective.
Shubh: Nice.
Chaz: Um, but yeah, she's actually, we're actually fortunate enough to be right above the shop, so I was just telling Chubb we, she kind of doesn't even have to go outside to get to the store.
Um, I've been working from home the last couple weeks.
Shubh: She leaves the apartment.
Chaz: Yeah.
Shubh: Takes the stairs downstairs to work.
Chaz: Mm-hmm. Yeah. Yeah.
Shubh: That's it. Incredible. And, and you're bringing her lunch during the day? What are you, what are you, what are you cooking up? Yeah.
Chaz: Oh, I've been chefing up lots of stuff.
Sometimes it's something easy like a frozen pizza, but other days I'll go all out and just do full on veggie skillet and she loves it. But I mean, she is also vegetarian, so they're pretty easy to cook for.
Shubh: Uh, yeah. Listeners, I think the greatest life achievement in the world might be being able to walk to work without going outside and you're not working from home.
Chaz: Yeah.
Shubh: Incredible, [00:05:00] incredible accomplishment.
Chaz: Yeah.
Shubh: We all have something to strive for now. Well done Peyton.
Chaz: Yeah. And, and the situation's actually perfect now because although we're downtown, there actually wasn't that many coffee shops super nearby. Like you'd kind of have to walk like. Still only like five minutes, but you'd have to walk a little bit to the coffee shop.
And literally two weeks after we moved in, a brand new coffee shop just popped up right across the street. So the living situation is ideal right now.
Shubh: I thought she, you, she, you were gonna say, she, she walks upstairs to go to the coffee shop, which is, you've got coffee ready?
Chaz: I have got a couple texts like, oh, would you make me a nice Americano quick?
And I don't know. I hate that I even know how to make those now, but I am getting pretty good at it.
Shubh: This is incredible. Would we, uh, would this, uh, when we have a podcast studio empire, uh mm-hmm. You should move in above the studio.
Chaz: Well, at this point, I'm not gonna be able to live or not gonna be able to work anywhere that I can't live above.
Shubh: Yeah. Yeah, I know you can't go back now.
Chaz: Yeah. [00:06:00]
Shubh: Uh, okay buddy. Uh, yeah. So we're gonna do more live shows. The live episode for those who are wondering will drop, I believe next Sunday. We just, uh, gotta get that sorted out. We have video from that, so that'll be our first foray into, oh, into some video, which will be fun.
Uh, you, the listeners can see me, uh, laughing so hard that I was crying and then almost falling outta my chair for real. Oh
Chaz: my.
Shubh: And then, uh, uh, sort of doing a bit where I dropped the microphone, but dropping it a lot more aggressively than I planned, so.
Chaz: Oh, who paid for the mics?
Shubh: Uh, that was my own mic, so.
Oh,
Chaz: okay.
Shubh: Well, you can do whatever you
Chaz: want then.
Shubh: Um, yeah. Really fabulous experience. I think I told you before, it was kind of like a, a, a bucket list type thing. Mm-hmm. So, we'll, uh, we'll do it again.
Chaz: Yeah.
Shubh: Um,
Chaz: and great turnout, despite it being the night before, long weekend, and there was a blizzard in Calgary.
I, I. [00:07:00] I'm personally happy with the numbers. I know Shoub and Phil might not be quite as happy with the numbers, but I'm,
Shubh: but I'm, as you know, I'm never happy with the numbers.
Chaz: Yeah.
Shubh: Yeah.
Chaz: I was, I was mind blown.
Shubh: No, it was a really solid turnout, uh, great group of people. A number of people been on the program before were there.
Mm-hmm. A bunch of new people we hadn't met before were there, so it was awesome.
Chaz: Some future guests were there pitching,
Shubh: some future guests were there getting a little teaser. Shy Ron,
Chaz: shadow shy. Um,
Shubh: oh, and also wanted to make sure we thanked our guests at the live show, Tate Hacker and April Hickey for being so generous with their time.
Tate being generous with his time again, second time, first returning guest. Um, still hasn't pitched anything with. He's been on the show twice, hasn't pitched anything
Chaz: Well, and his first episode was like an hour and a half long, maybe even longer. So maybe he's a little too generous with his time. That's right.
That's not our
Shubh: business. Take get back to, for those of us who are still shareholders, please get back to running ZayZoon and stop showing up on, on my [00:08:00] podcast.
Chaz: Shub and I are both wearing our ZayZoon hats right now for the
Shubh: record. That's right, that's right. Please, uh, please get back to work date. Okay, awesome.
Uh, we'll be back with, uh, Brooke Han. Thanks, Chaz for jumping on. Uh, Phillip. Well we didn't need you, buddy.
Chaz: Yeah,
Shubh: you're cut.
Chaz: I'm coming for your spot shut, best dressed and I'm new co-host.
Shubh: I love it. Perfect. Okay, we'll be right back with Brooke.
Hey, Phil. Uh, let's say, um, pip slips really started to take off. Yeah. Would you trust your product roadmap to automation a lot?
Philippe: Absolutely not.
Shubh: So why do people settle with it for their r and d tax credits?
Philippe: Great question. She
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Philippe: Wow. We
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Welcome to episode 16 of Your Businesses On the Line, the number one business comedy podcast in Canada. Also on the charts for the entrepreneurship. I didn't check this morning. Let's say 12.
Philippe: I checked. That's, that's a little rich, my friend.
Shubh: Time to [00:10:00] start. Time to start spending
Philippe: the money. We've fallen more than he thought.
Yes. Yes. Oh, how the big fall? Uh, no, just 33. Wow.
Shubh: 33 is not bad. 33, also 34 in South Korea on the entrepreneurship charts. Whoa. I don't know why.
Philippe: Shout out. Is that real? Uh, yeah, that
Shubh: is a hundred percent real. Uh, we are here with Burhan. Brooke, say hello.
Brooke: Hello, my name is Brooke Hahn.
Shubh: Holy shit. Brooke has a voice for radio.
Philippe: Yeah. Really? This is great. Much better than both of our voices.
Brooke: Stop it, keep going. This
Shubh: is my voice.
Philippe: Hey Brooke. Happy able fools.
Brooke: Yeah, so I need to talk about that actually pretty, pretty quickly because our house today started with ketchup in my smoothie when I was running a quarterly planning meeting, and I literally was like trying to hold it together while my team was talking and I just could feel this smoothie.
My hus our little guy. We got a little guy and he likes his clothes warm, so he always [00:11:00] wants them. That's
Shubh: a child, Phil, not
Brooke: you have a,
Shubh: just making sure that we got it. Yeah.
Brooke: Uh, he likes his clothes warm, so he always wants us to put them in the dryer. In the morning, my husband was like, read, I got, uh, your clothes warm for you.
And he brought them out of the freezer. And then he said to the kids, do you want apple juice with your breakfast? And they never get juice at breakfast. And they're like, yeah. And then they take a big gulp of their chicken stock.
Philippe: Oh
my
Brooke: God. Like nobody is safe in our house. And nobody,
Philippe: April Fool is coming in hot at the Han household.
Brooke: Ha, house,
Shubh: husband, neurologist, technologist. But uh, it sounds like joke ologist
Brooke: joke ologist. And also, like, probably all your listeners are gonna know this, that, uh, he was mentioned on CBC because he was interviewed about Celin, Dion's neurological. Issue. Whoa. Where he was quoted in saying that she was a [00:12:00] national treasure.
And let me just tell you, our friends will not let him live this down.
Shubh: First of all, he's right. She is a national
Brooke: treasure. All right.
Shubh: Like,
Philippe: that's so
Shubh: cool. Let's leave Dr. Han. No, no.
Brooke: I have a screenshot where it's like him on CB, C screenshot besides Lin Dion. And I was like, you've made it big time.
Philippe: Yeah, that's huge.
Brooke: This is it. Let's retire.
Shubh: That's the coolest thing you guys wanna hear about, uh, April Fools at my house.
Brooke: We really do.
Shubh: Okay, so Rita and I talked about it last night and I was like, okay, I got this. I'm, I'm gonna wake up the kids and convince 'em we slept in by an hour. So I like ran down the hall, like stomping my feet super loud, and then, um, went into the kids' rooms, blasted open the doors, like, oh my god, mom and I slept in, was an hour late and my two younger ones come running out.
My middle one is like completely discombobulated. My younger one comes out and because of the expression of my middle one's face, Rita immediately goes, guys, it was just April Fools. Then my younger one goes. I thought somebody died. Oh no. And this is [00:13:00] after, you know, my brother passed, my mom passed in the last year, so, uh, my God, we really,
Philippe: Chad Too soon.
Too soon.
Shubh: April Fools, I guess.
Philippe: Hey, you having some trauma for April
Shubh: Fools? Yeah, but maybe next year I'll put some chicken stock in their juice,
Brooke: keeping them on their toes.
Shubh: Um,
Philippe: that's great. Do you guys wanna hear about April Fools in my house?
Brooke: Oh, it's
Shubh: just you waking up
Philippe: Yeah.
Shubh: Staring through the window into the cold dark.
Philippe: That's right. I woke up alone again.
Shubh: April Fool.
Philippe: April Fool.
Um, yeah, no, uh, but I did wanna do an April Fool joke with Tech Thursday that we didn't end up doing, which was we were gonna publish that. We had officially launched a co-branded credit card with Neo Financial, with Tech
Shubh: Thursday. I think you're missing the point of April Fools. Like it's not that funny.
Brooke: It's not on the nose, but
Shubh: yeah. People will be like so funny. Great. It'd be funny if four people,
Brooke: are they a, are they a sponsor of this podcast? Sponsor?
Philippe: They're
Shubh: a sponsor. [00:14:00] Thursday
Brooke: sounds like an opportunity. Neo, if you're listening and we know you are.
Shubh: Yep. Yeah, Brooke totally gets it. Uh, Brooke and I met, uh, when we worked together at ZayZoon, where she was Philip the head of operations for Canada as we expanded into Canada until, uh, she went and quit for a better job.
Philippe: Wow.
Brooke: Actually, that's, I was gonna say for a better
Shubh: boss, but
Brooke: that's not
Shubh: true.
Brooke: Could be done. I'd actually like to redo how we met, so, okay. This is great. Sheb and I were introduced by one of Chubb's colleagues at ZayZoon, and shout out
Shubh: Shai Run.
Brooke: Shout out ev all the time. Always shout outs to Shai, um, and Chubb.
And I had one coffee and then he insisted that I join and I was like, no, no, I'm not looking for a job. And he was like, that is true. Yeah. Did you know, I'm a salesperson, you're gonna be working here before you know it. And then I started working there.
Shubh: Wow. That's awesome. Yeah, I, uh, my gift, being able to persuade people to do things is both a blessing and a curse.[00:15:00]
Brooke: So you soon found out.
Shubh: Yeah.
Philippe: Yeah. How long did you last that c after you joined? It's
Brooke: about 36 hours, I think.
Philippe: Okay. So, yeah, it's, it really a curse long enough to get a strictly a
curse.
Shubh: Long enough to get and cured of a common cold. No, I dunno. Was it eight months, nine months?
Brooke: I think it was about 10.
Shubh: Yeah.
Yeah. Then she did get a pretty cool job. Brooke, what is your current job?
Brooke: I run, uh, small software company.
Shubh: Don't know,
Brooke: don't do that. I'm not gonna do that's, try let's that over. Let's try that again.
Shubh: Do you want me to do Yeah, yeah. Okay. Go again.
Brooke: Uh, I run a software company that does social media aggregation, and we work, so what's called Flockler, meet the Flockler, as shovel likes to say.
Right. It, uh, is owned by a private equity outta the US and I fancy myself a bit of a growth operator. So come into a company that is really in a growth mode, but acting like a startup. Like all the processes really in startup mode. But the client list is insane. Like Warner Music. [00:16:00] Madison Square Gardens, live Golf Australia.
Shubh: Open Australian Open Phil hit Brook with your Australian accent,
Philippe: the Aussie Open mind. Yeah,
Shubh: it's not great, but he like really commits to it. I do love it.
Philippe: I've
Brooke: been here. Is there, is there more of that accent or just that one line?
Philippe: We, well I was,
Brooke: whoa. Hello. No, that was the end of it.
Philippe: Me.
Shubh: I saw. Do you wanna to know how to do an Australian accent?
You just have to learn how to say, my socks are dirty with an Australian accent.
Philippe: My socks are dirty.
Shubh: Ma are dirty. As you can say, ma are dirty.
Brooke: That's actually very good.
Philippe: Oh wow.
Shubh: Yeah, it's true.
Philippe: Can you say, I watched Yoi Bouchard get, uh, kicked out in the qualifying, uh, of the Australian Open in 2020.
Shubh: Oh, you were there in person?
Philippe: Yeah.
Shubh: Oh, wow. Okay.
Brooke: That wasn't the question. Sheb
Shubh: Eugene Beard, A top, uh, top 10 pickleball player in the world.
Philippe: Yeah,
Brooke: actually,
Shubh: yeah, big time.
Brooke: Those tennis players love pickleball. Yeah. I mean, who doesn't really?
Philippe: Yeah. Well,
Shubh: uh, I mean, I don't love pickleball. [00:17:00]
Philippe: You don't have,
Shubh: unless a pickleball company wants to sponsor it, then I adore pickleball.
Brooke: Everyone loves pickleball. You know what I always say? You can't trust someone who doesn't like pickleball. So
Philippe: that's what you always say.
Brooke: No, I, as of right now, I say that all the time. Now that I, now that I know Shub stands
Philippe: on it. April Fools. I love pickleball.
Brooke: Anyway, back to that's
Philippe: what our comedy's becoming because April Fool's
Brooke: guys, we should focus,
Philippe: sorry, it's April Fool's Day.
How can not every bit We do be an April Fool's bit
Brooke: because we have to talk about
Philippe: flock plot. I can't believe you look
Shubh: disdainfully at me, me, and said this is our comedy now
Philippe: because this episode is gonna come out in, in December maybe.
Shubh: What? So no, we are, we are nearly on time.
Brooke: Okay.
Shubh: This episode is actually gonna come out
Brooke: Sunday.
I want my money back.
Shubh: Uh, we do have a live show tomorrow, but we're gonna talk about it as though it's already happened.
Brooke: That was such a great time.
Shubh: Yeah. Thanks Brooke for coming. Welcome to the live show.
Brooke: I can't believe there were 300,000 people there.
Shubh: That was a couple of days ago.
Philippe: So you are [00:18:00] not you. I was gonna ask you if you're gonna release this one on Sunday or if you, oh, you wanna release
Shubh: the live one?
You told me it wouldn't be ready on time. No,
Philippe: I think you're the editor.
Brooke: This feels really mature and established.
Shubh: Listen,
Brooke: uh, was I done talking about, did you need to hear more about
Shubh: No, I would love, definitely love to hear more. We just got a little sidetracked.
Brooke: Okay. I don't know that there's much else to say, um, besides the fact that, um,
Shubh: Flockler
Brooke: Flockler, it's a great little company.
When I say little, we're about 11 people on this product, but fully remote global team with, uh, some pretty incredible clients and some really big growth plans ahead. So, um, that's what I love to do.
Philippe: That's awesome. I will say some nice things about Brooke. Can I ask first? Yeah. Question. What is social media aggregation?
Brooke: So imagine if you're Australian Open, perfect example. Yeah. So they use us to pull all of the social media accounts for all of the 500 players that enter the tournament because. Everybody goes to their [00:19:00] website to find out about what's happening in the tournament. But what they were hearing in terms of feedback was like, I'm missing the connection to the player.
Like I don't really care about the Australian Open, I care about Deutche. Vk, for example. Uh, I mean obviously they're cheering for the wrong person, but, um, then so what they were saying was that we need ring connection. Isn't that his name? Janice
Shubh: Djokovich.
Brooke: Oh, really? We'll
Shubh: clean
Brooke: that up. Oh, tighten that one up.
See,
Shubh: okay. I am a, I'm a, I'm a host Who doesn't like to call our guests out? Phil, does
Brooke: he, did you see the look he gave me? Yeah,
Philippe: I was, I was wondering if you, if Yeah. Maybe there are cheering for the wrong person because they're a guy named Dokovich.
Brooke: Can we edit it? Like a strong edit on that one? Uh,
Shubh: we could normally edit it.
Yeah. The problem is now we've made jokes about it, which are pretty funny. So,
Brooke: okay. I'm gonna pick a different name.
Shubh: Yeah, guys, just for everybody on the record. No, Brook said Dokovich in the room. We changed it to Dokovich on the recording, so it would be funny. You
Philippe: still would be funny. Yeah.
Brooke: And then, yeah.
Oh, I
Shubh: remember if you're listening [00:20:00] Australian Open.
Brooke: Um, at any rate, some player that they love, they wanna see the connection to the player. So what's their Australian open experience like? So they would pull all the socials for Nadal, for example. It's not just him, you know, on court, but also his experience out on the streets, training, practicing the warm up to it.
Um, so it really brings in that connection, social proof. It's used a ton in the e-commerce space. So you know, someone tagging a company wearing a new pair of sneakers, that authentic user content gets way higher conversions than any kind of stock photo or curated from a company. So it's really about building brand trust and that's social proof.
Philippe: You need Flockler. I might need Flockler. I don't think we're at the scale of those, but it's cool.
Brooke: Pretty sure we could sponsor you. And we also have a ton of presence in higher education. So we serve almost all of the top 20 universities in the us, Oxford University, like literally the brands are just insane.
Uh, and this little company was started in Finland. Wow. And it originally was a content management system, [00:21:00] and it was built by an engineer. And over time people were like, well, we don't really need this content management system, but we need this little social media tool that you, where we can pull in our socials.
And so he spun it out and the company really took off. And now it's, you know, it got acquired two years ago from private equity. And then just about a year ago I said, peace out to Shoub. Um, that's literally
Shubh: how she said it. She was just like, peace. Hey. Just came in one morning and was like, Hey, peace out.
Brooke: Yep.
Shubh: And I was like, oh,
Philippe: smell you,
Shubh: smell you later.
Brooke: Yeah, exactly. Yeah. Um, and so then I come in and try to figure out the business problem, turn it around, prove the culture, and now we're on a pretty cool trajectory. So.
Philippe: That's awesome. Yeah.
Shubh: Uh, they were lucky to get Brooke 'cause she's an excellent operator and there's not too many people who operate like her in this town.
In my opinion. In my opinion, carries a lot of weight. 'cause I have, uh, the, one of the many top podcasts.
Brooke: I don't know why you need to limit it to this town. The country, I mean.
Shubh: Oh yeah. Uh, yes. She's also one of the best operators in other towns
Brooke: like Grand Cash where I was [00:22:00] born.
Shubh: Yeah.
Philippe: Grand Cash
Shubh: Find be a better Tech
Philippe: operator.
Grand
Shubh: Cash,
Brooke: Northern Alberta.
Philippe: Whoa.
Brooke: I know.
Philippe: More north than Edmonton.
Shubh: Oh yeah. Way north
Philippe: really?
Shubh: Oh yeah, big time.
Philippe: Like where Mark Carney Big time's
Brooke: been there.
Shubh: Where Mark Carney was born, did you say
Philippe: where Mark Carney was born? Where was he born? That far North. He was born on like the border of Alberta and No,
Brooke: no, like Grand Prairie.
Philippe: Okay.
Brooke: Yeah.
Shubh: Is Grand Cash. Where they used to have that. A hundred kilometer, run through them.
Brooke: You know, I'm really glad you brought that up. 'cause I was the first employee of the Canadian death race.
Shubh: Wow. Wow.
Brooke: Yes. And my dad and I marked the trails.
Shubh: Holy cow.
Philippe: Did you run it?
Brooke: No. I, for all of our listeners, I have one kidney, so I can't do that.
But Jesus, Phil, you
Philippe: asked Well for this of
Brooke: us, us
Philippe: in the room, we knew that we could obviously tell that you only had lunch. But if you just listening,
Brooke: but you know what my dad did,
Philippe: your dad ran it? Yeah. Holy. And is it a hundred K?
Brooke: A hundred? It's called 125. Yeah. 10,000 feet of elevation.
Shubh: Pay me enough money to participate, [00:23:00] anything like that.
So kudos to your father.
Brooke: Yeah, he's incredible. Shoutouts to Papa Campbell.
Philippe: Sorry, what was the elevation?
Brooke: 10,000 feet.
Shubh: Oh, that's about mountains. 3000 meters.
Philippe: That's incredible.
Brooke: Yeah.
Shubh: So Brooke is an avid runner though.
Brooke: Yeah. And skier
Shubh: Badin players. Mm-hmm. Skier ton.
Brooke: Yep.
Shubh: What kind of skiing though?
Brooke: Cross country.
Shubh: Ah, Philip just did a little cross country skiing last week.
Brooke: Did went it to
Shubh: Skokie.
Brooke: Oh, love Skokie.
Shubh: Not Skokie, Illinois.
Brooke: I don't even know what that, yeah, I didn't know. Um, last, uh, interesting, maybe not interesting tidbit. Um, there's this long distance cross country ski reach is called the Burin. And it was based off this Norwegian, uh, story that there was this prince who was a baby and his parents died and he had to get carried across these mountain ranges in Norway to survive.
And so he was 12 pounds and they put him in a backpack. And so there's three burka binder races in the world. There's one in Edmonton where you carry a 12 pound pack for 55 kilometers. [00:24:00] There's one in Wisconsin and then there's one in Norway. Wow. Wow. So my dad and I have done the one in Edmonton several times.
And so one year he was like, let's try to do them all. So we went down to Wisconsin, we did the one in Wisconsin and then we went to Norway and did the one in Norway. So we are two of so cool. 200 people in the whole Whoa. Who have done all three.
Philippe: Wow. All three
Shubh: Bab miners. Burke Bab. Is Beiner a nor a Norwegian for Carry a Baby?
Brooke: I think so. I mean, my Norwegian's not great.
Shubh: Yeah.
Philippe: There's also,
Shubh: well Down Baby's a big baby too.
Philippe: Yeah, big baby. Uh, there's, um, another fun, um, name for really long. Uh, like cross a loit. A loit. Yes. Uhhuh. Do you know the
Brooke: try to stump me boys?
Shubh: Yeah. We're gonna do 30 minutes of cross country trivia. Cross country skiing Trivia.
Isn't
Philippe: that a fun name for, that's just like a, a, a What is cross country
Shubh: race?
Brooke: A loit is like a, it's like a half marathon or a marathon equivalent. So that's usually like 20 some kilometers or 40 [00:25:00] some kilometers,
Shubh: huh? I like, um, watching in the Olympics when they cross country ski and then they go shoot stuff.
Brooke: I know.
Shubh: What's that called? Biathlon.
Brooke: It is.
Shubh: Oh yeah. It's such a coolest. I feel
Brooke: like we're opening up a whole new opportunity in terms of sponsorship here.
Shubh: The biathlon people,
Brooke: anybody?
Philippe: Guns,
Brooke: people who like sports and guns.
Philippe: Rifles. NRA,
Shubh: I dunno, again,
Philippe: would you turn that one down? Probably
Shubh: not our demographic.
Philippe: Would you turn the NRA down if they called you?
Shubh: Uh, depends how big the check was.
Opportunist. Just kidding. All of my left, uh, center friends, all of my rightest Center friends. Wink. Uh, anything else you wanna tell us about yourself, Brooke?
Brooke: I don't think so. I feel like that was already, I'm like, got one kidney. I did these random races. I, I think that's my, I'm gonna listen back to this and be mortified that I've just been like, blah, blah, blah.
Shubh: Yeah. I about, I don't know if you heard Tate's episode, [00:26:00] but I mean, he talked about, you know.
Brooke: Well,
Shubh: so you're, you're good.
Brooke: Okay.
Shubh: You're good. We like to get vulnerable on this podcast. Exactly. People don't want to hear the usual fucking business. Look, I want a business person, you know. Nobody wants to hear that.
Brooke: Nope. Oh, really?
Shubh: Unless, uh, yeah. Unless we get asked on your business podcast. More popular podcasters out there, in which case we're happy to do that.
Philippe: We're happy to do
Shubh: that. Oh, button it out. That should be
Philippe: so funny.
Shubh: Business.
Brooke: Business.
Shubh: Regular business. Mm-hmm. Talk ebitda.
Philippe: Great work. Great work.
Shubh: How many ebitda?
How I Is your ebitda? It's a good ebitda. Do you want me to keep going on about EBITDA guys, or,
Brooke: I feel like I've probably got satiated on the ebit. Did you get it? Yeah.
Shubh: Philip, I'm good too. Yeah. Okay. I, satiated is a great word. That's how I feel about, uh, I'll put EBITDA on the show notes for our non, uh, operating listeners.
You know what the EBITDA of this podcast is? It's positive.
Brooke: [00:27:00] Wow.
Shubh: Yeah.
Brooke: Not surprised.
Shubh: Shout out sponsors.
Brooke: Yep.
Shubh: New network.
Brooke: I've used them and I love them.
Shubh: Jenny, free a plug,
Brooke: Jenny. Geez Louise. She helped us fill our marketing growth marketer, marketing growth, marble marketing growth manager role. And I tell you, when I came out of my interview with this person, I was like, I would hire her right now.
Shubh: Wow.
Brooke: Okay. And we did. And boy am I looking 10 years younger. So if you wanna avoid a facelift and low stress contact Jenny
Shubh: at the new network.
Brooke: This new network,
Philippe: we don't even need to record now. This is feature and the ad read.
Shubh: We don't need to do Jenny. That's a live ad read. Well done Brooke. Great job. Uh, okay, well we got a little sense of Brooke now.
Um, Brooke's bringing up our notes.
Brooke: I am so prepared, guys. I have been thinking about this idea for 10 years. I'm not even kidding
Shubh: you. Holy crap. Okay, now I feel a little nervous. Um, well Brooke, thank you for the background. Thank you for taking the [00:28:00] time to come in. It's making up for the fact that you, uh, quit on me.
Um, do you have an idea that you would like to pitch us today, Brooke?
Brooke: Yes.
Shubh: Oh, go ahead. That's your cue.
Brooke: Oh
Shubh: yeah.
Brooke: Oh
Shubh: yeah, yeah, yeah.
Brooke: Okay. Sorry,
Shubh: that wasn't a question. It was like a setup.
Brooke: Yeah.
Shubh: Yeah.
Brooke: I was going to do an April Fools where I was like, what we're gonna be talking about is a, like a new age tampon and then just seeing how you guys, no, we're ready.
Oh, well that didn't work out. Okay. That's not my idea.
Shubh: Oh,
Brooke: okay.
Shubh: Just as a follow up though. Yes. If it was your idea, yes. What would be so new age about it?
Brooke: I don't know.
Shubh: Okay.
Brooke: Yeah.
Shubh: No follow-ups then.
Brooke: Yeah. Okay. It was mostly for you guys to be like, Ooh, I,
Shubh: no, no. We're uh, we we're very evolved fellas.
Brooke: Yep.
Playtex, if you're
Shubh: listening No. Feels comfortable. Sorry. Hold on. I'm fine, but I guess I shouldn't speak for Phil. He's very quiet.
Brooke: I don't understand why he is trying to leave the room.
Shubh: This is the most quiet I've ever heard him. Okay.
Brooke: Alright. We today are gonna talk about my business idea, which is an [00:29:00] automated bike washer.
Shubh: An automated bike washer.
Brooke: Yes.
Shubh: Whoa,
Brooke: I'm not even kidding you.
Shubh: Okay,
Brooke: Chu, why are you laughing? Oh, no, no. I am so serious. This, oh, this is a real
Shubh: idea. Okay, I'm ready. Sorry. I'll refocus.
Brooke: Okay.
Shubh: Phillip, you ride bikes. I love my bike.
Brooke: Okay, great. Is
Philippe: it dirty? Frequently?
Shubh: Okay.
Brooke: Okay, so, uh, the caveat is this exists. So I was in Italy about 10 years ago in this tiny town, Borneo, and shout
Shubh: out
Brooke: Bario, shout out to eo.
There was this bike shop and it was in the heart of the town and right outside there was this fully enclosed automated bike wash. And we were like, this is sweet. So we like put our bike in. It literally goes to work, cleans it, dries it, shoots it back out. And I was like, this is amazing. So I literally contacted them afterwards and asked if I could franchise this.
Shubh: And what did [00:30:00] they say?
Brooke: No Bueno. Not exactly. Is that Italian?
Shubh: I don't think it is. That was fish. Yeah. I,
Philippe: I think that's Spanish. Yeah. Spanish. Yeah. But it could be the same though.
Shubh: Yeah. We'll edit that back in. Okay.
Philippe: No, no. If it wasn't Italian, it'd be,
Shubh: yeah, we forgot about it.
Brooke: That's pretty much what they said.
They weren't interested, but I had the, I took a video of it. Like, I was like, this thing is amazing. Why
weren't
Philippe: they interested?
Brooke: No idea. No idea. I don't know if it was a one off. I don't like, I didn't get, they were just like, no, thank you.
Shubh: Have, have you ever seen anything like this anywhere else?
Brooke: No.
Shubh: Have you?
Philippe: No.
Brooke: But let me talk to you about like, it was amazing.
Shubh: I think I'm in,
Brooke: so here's some of the why behind it.
Shubh: Okay.
Brooke: Do you know how many bikes there are in the US alone?
Shubh: Uh, wait, I wanna take real guesses here. Okay. 116 million.
Brooke: Geez Louise.
Philippe: That's pretty good too. Uh, well I was gonna guess around there. 'cause like Amsterdam has more bikes than people.
Um, but I was gonna say [00:31:00] the question was
Shubh: how many bikes in the United States?
Philippe: Yeah, in the United States. So it's probably less, but Amsterdam, we can talk about Amsterdam. So there's 320 million people in the US so I, is it a hundred million bytes?
Brooke: It, wow, it's a hundred million. I can't believe you get.
Philippe: Let's go guys. What Phil?
Brooke: And obviously like millions more in Canada, but there's virtually no convenient, safe way to wash them in an urban environment. None. So your options are, and I'm not even kidding you. And we are, I'm gonna tell you how many bikes are in our house and please don't give out my address 'cause someone's gonna rob us for all these bikes.
Yep. We have nine bikes in our house. Ah,
Philippe: wow.
Brooke: But we have a backyard and we've got a setup where we can wash it. And when I say we, I love you Chris, so much. Thank you for washing my bikes. Yeah. Um, but
Shubh: Chris just pouring chicken broth all
Brooke: jokes on you
Shubh: honey. Oh. Now we gotta keep the whole April Fool's bid in.
Brooke: No, it's already in there.
Philippe: Yeah, we were
Shubh: gonna keep but it was before the welcome. So now I gotta cut it. I gotta cut it up. It's gonna sound great. Don't worry about
Brooke: it. This editor, his work never ends.
Shubh: Yeah.
Brooke: So I have a friend who [00:32:00] also lives in a single family, like a detached home, but he doesn't have an outdoor setup for this.
Ugh. He literally washes his bike in his bathtub. I saw videos on Instagram because the reality is, here's your options. Shower or bathtub, um, garden hose, which is too high pressure, and it's not hitting the right spot so it can damage. Also, if you're in a condo, it's gonna violate bylaws. There's no drains.
In some instances, a car wash, way too high pressure. You're gonna mess up a lot of the different components. And for e-bikes that are electronic, you have to be so careful and then a bucket at home. Well then you need like a stand to hold the bike and you need, there's a lot of accessories that come with it, and that means that most people, like our pal, Phil isn't washing his bike.
Shubh: Yeah. Philip, when was the last time he washed your bike?
Philippe: Uh,
Brooke: I'm not gonna judge you.
Philippe: Well, I, I took it out, so, so I live in a condo. Yeah.
Brooke: Perfect. I'm about to target you.
Philippe: Okay. Amazing. And, uh, it sits on [00:33:00] my patio. Yeah. All, all winter. And so I took it out a couple weeks ago and it was filthy.
Brooke: Yeah.
Philippe: Like, so disgusting.
How
Brooke: did you wash it?
Philippe: I literally wet paper towel.
Brooke: Right.
Philippe: And I just wash, washed the seats and then everywhere my hand touched,
Brooke: but all those components and the gears. Yeah. Like all of just Russ. Right. And you get all this stuff caked on it. So let's talk about even And shrubs just like bored out his mighty's pitch.
No gracious. Why are we talking about,
Shubh: there's more bikes in my garage.
Brooke: Alright. Okay.
Shubh: I
Brooke: mean, when did you last
Shubh: five bikes? Actually, I got, I got three kids. I five,
Brooke: I have five bikes,
Shubh: five bikes.
Brooke: Very defensive on the bike couch.
Shubh: I find. I, I don't feel attacked. My bikes just, my bikes are also so dirty. They're filthy disgusting.
Philippe: Do you have a place to clean them?
Shubh: I, well, I don't even know how to clean them. Okay.
Brooke: Actually,
Shubh: yeah.
Brooke: Yes. This what I
Shubh: wasn't even aware that you needed to really. Clean your
Brooke: bike. So here's why I'm gonna talk about one component. There's the drive train. So if your drive train goes and you need to [00:34:00] replace it, it's both.
Which is
Philippe: which part?
Shubh: Sorry. Yeah, let's
Brooke: just say the drive train.
Shubh: Yeah. For the audience we ob I obviously know what
Brooke: it's, I don't know how else to describe it besides it being the drive train,
Philippe: but I have a part,
Shubh: I
Philippe: have
Shubh: a fixes. Does it spin or does it stay? The, oh, okay. Does it stay the same? Does it not move?
You know what I mean?
Philippe: Like is it, which part? Oh, is it the part that, uh, is it like the thing that moves the chain? Oh,
Shubh: okay. Oh, so when you're pedaling the pet, the, not the pedals, but the things, the
pedals
Brooke: are pedal. So you're let this, let's not use this example for your fixie, but in my example, what's a
Shubh: fixie
Philippe: when you,
Brooke: there's no other gears.
There's no gears. Single speed.
Shubh: Yeah, but does it have a drive train then?
Brooke: No, I don't think so. Now watch, my husband's gonna be listening to this. He's gonna be like, oh my God. Of course. Does We'll get Chris,
Shubh: Chris, come on the pod.
Brooke: Yeah, we're gonna need him to be editing.
Shubh: We'll do a, he can do one of those podcasts about the podcast, you know?
Brooke: Yeah. Listener number one.
Shubh: So you
Philippe: guys
Shubh: should do that.
Brooke: But, but, but let's just keep, keep with me here on this drive train. So let's say you're gonna fix it and you've got like a decently expensive bike. It's gonna be 15 to $70, but if you leave it and it gets rusted out and you have to replace more components, it's gonna be like [00:35:00] $500.
And for e-bikes, the average cost of an e-bike, $3,500
Chaz: for the drive train
Brooke: for neglected drivetrain, which then impacts resting of other parts.
Shubh: This is actually, uh, no disrespect to everybody else has come on. So far, the best pitch we've ever had.
Brooke: The best pitch we've ever had. It Just wait guys. 'cause I have so many ideas tied to this.
Like, I legit, one of my coworkers was like, oh my gosh, Brooke, are you going to not come back tomorrow because you're going to actually build this?
Shubh: I, I'm kind of wondering if. Phil and I aren't gonna go back to work,
Brooke: so, so this becomes like a maintenance tool, but then we look at that market. So I said like a hundred million bikes in the us So the average American household owns 2.6 bikes.
51% of Americans last year, adults rode a bike. And cycling in the US alone is the third most popular outdoor activity.
Shubh: Get what?
Brooke: Yep.
Shubh: What are the first two?
Brooke: I'm kidding. Why have you gotta ask me these details? But walking, here's
Shubh: [00:36:00] for sure. And pickleball.
Brooke: Pickleball, not shoub. He's not an average percent. Um,
Shubh: how can I wash my pickleball?
Rackets? Okay, keep going. I'm sorry. I just got a very dirty look. I'm gonna try to stay on track.
Brooke: Well, I've got my notes that I need to follow. Okay. So our core customer,
Shubh: yep.
Brooke: Condo dwellers and so they own bikes. They have nowhere to store them, and if you put them down in the bike storage in the basement, they get covered in dust in like 12 seconds, and that dust is like the worst thing for your bike because it gets into all these tiny little spots that are really hard to wipe with like a paper towel.
When we look at those condo dwellers, 20 to 25% of us, of US households live in apartments or condos. So that's like what, 60 million people or some, I don't know how many are in the us If we look at Toronto, 44% in condos. Vancouver, 30%, at least Calgary's like 22 And higher income, we know there's like a 65% access to bikes for households with income of over 70 5K.
Okay.
Shubh: This is [00:37:00] unbelievably well researched.
Brooke: I literally have just been waiting for this opportunity to document this because I, when I say I've been thinking about this for 10 years. Constantly. I'm thinking about this.
Philippe: This is gonna be so tough when I give it as a zero salsa.
Brooke: Oh no. I'm scared. I'm scared.
Philippe: No, I really
Shubh: love, just choked on, just choked on my water.
Brooke: I know. Okay. Um, okay, so us e-bike market.
Shubh: Yep.
Brooke: Let's play another guesting game. What do we think the market value was in the US for e-bikes in 2024?
Shubh: Uh, let's call it, uh, 4 million times. I don't know what e-bikes were. 10 grand.
Philippe: 40 million? Is that what you were getting to?
Shubh: No. Four. Four, I don't know. $4 billion. Hmm.
Brooke: Not a bad guess.
Philippe: Whoa. Um. 400 million.
Brooke: I literally whispered the answer to you. Geez, Louise.
Philippe: [00:38:00] Yeah, I wasn't paying attention.
Shubh: He was so focused on coming up with a number.
Brooke: Did you know that I teed him up for the a hundred?
Shubh: You dunno how you were cutting this, what I free guessed 116 million And you gave Phillip the answer Yes.
Brooke: And you in the same room. Didn't even
Shubh: know this. This is my goddamn podcast.
Brooke: And Brooke was never invited back.
Shubh: Fucking people are just coming in here and doing whatever they want her. I understand.
She's a
Philippe: guest. You fucking, I'm not gonna,
Brooke: how did you, I literally did this 2.2
Philippe: uhoh.
Brooke: You didn't that I didn't, we didn't, we didn't work on
Philippe: this. Didn't. I was looking at Sheb
Brooke: 2.2
Philippe: billion
Brooke: 2.2 billion 2024 by, oh,
Shubh: so by 2025 it was 4 billion.
Brooke: You're probably right. Projection by 2034. 4.5 billion.
Shubh: Holy cow.
Brooke: So we know that expensive bikes that are e-bikes, because of that electric component, they actually wear through components faster so that maintenance becomes even more critical.
And these people with disposable incomes wanna make sure they're maintaining it, but they still don't have somewhere [00:39:00] to take it. And a lot of them, to be honest, don't wanna do it themselves. Yeah. Who wants to like set up this?
Shubh: Yeah. Even in a house. Totally.
Brooke: Exactly.
Shubh: You've gotta take it outside and it's cold and you gotta hose it down and then I'm assuming you gotta let it dry properly or something.
Brooke: You have to like, you actually should have like a little one of those
Shubh: come
Brooke: on air.
Shubh: Like a hair dryer
Brooke: compressors. Oh, like a
Shubh: air compressor?
Brooke: Yeah.
Philippe: I mean it's, it's kind of the same thing as like, uh, car washes, right?
Brooke: Yes.
Philippe: Like everyone has to wash their car. You could technically wash it in your backyard if you had the means, but no one does.
Yeah. I mean my dad does, but I think apart from that, no one does. Yeah.
Shubh: We used to, back in the old days.
Philippe: Back in the old days, but everyone takes it to the car wash. Yeah. Right. Yeah. And I got friends, uh, who live, you know, it's not just condo dwells, but they live in like, um, like a fourplex. Yeah. And they got nice bikes.
They're always summer day out on the stoop. And they got the hose, they got the, the soap. They would for sure love to take it to an automatic
Brooke: totally
Philippe: washer. Right.
Brooke: So I wanna talk about the, the financial model.
Shubh: Yep.
Brooke: [00:40:00] Uh, am I making this too serious? No. Okay. Rev share model.
Shubh: Yep.
Brooke: So three different, so I said core would be condo dwellers, but I'm thinking there's like the buildings, but then there's also cities and municipalities.
Shubh: Yep.
Brooke: Um, and then there's events. So a portable one that you can take to an event that could be sponsored. A bike jam.
Shubh: Can
I
Brooke: throw
Shubh: a fourth one
Brooke: in? Yes.
Shubh: Bubbles. But for bike washes? Yes. So I totally 20 of them.
Brooke: Yes.
Shubh: And you just bring 'em on through.
Brooke: Exactly.
Philippe: Or, or like seven 11. Seven elevens got. Car washes now.
Like any sort of gas station.
Brooke: Exactly.
Philippe: Gas stations should also just have a bike wash.
Brooke: Totally. Yeah. Gas
Shubh: stations.
Brooke: Yep.
Shubh: Petro Canada.
Brooke: Are they a sponsor? Not yet.
Philippe: Send tax. I'm over here paying $16 to wash my car. I would pay 10 to wash my bike.
Brooke: Okay. Uh, this is my next thing. So, well, first I was gonna say like, you know, they wouldn't pay anything upfront.
Right. So it, you know, you'd be motivating them to get it in the space and then you would split the revenue. [00:41:00]
Shubh: Just tap so people tap.
Brooke: Yep. Um, this is how Ev Chargers work and that's already been a proven model, right? Like how easy has it been to get those into all different, like all of these that we've talked
Shubh: about?
You could have it at your work. Uh, in the work Parkade. Yep. Beep boop.
Brooke: Yep. It may not even make that sound. It might go like ding, ding, ding. It doesn't have to go beep
Shubh: boop. Ah, I think it should go beep boop.
Brooke: Okay. Um,
Shubh: so maybe ding, ding, ding when it's done.
Brooke: Price per wash.
Shubh: Yeah.
Brooke: The one in Italy.
Shubh: Yep.
Brooke: My one experience with this dream phenomenon was five euros.
Shubh: All right.
Brooke: But imagine if there was like a five to $8 standard, but maybe there's like a monthly subscription. So let's look at the, the math for like a 200 unit condo. Let's say there's 300 bikes in the building, maybe 20% active users, and maybe they're doing two washes per month. So 1400 washes a year.
And let's say on the low end it's $6 per wash. So that's $8,200 a year. And that could mean 2,700 passive [00:42:00] income for the building, for doing nothing.
Shubh: The building might not even want the cut. They just might want, well, how much are
Philippe: these machines though?
Brooke: Well, I'm thinking so we
Shubh: gotta make one.
Brooke: We have to make one.
I think that realistically,
Shubh: Chris is on sabbatical, right?
Brooke: He is working on this. Um, I think in terms of like if it had a payment terminal, it's probably gonna be like 15 to 40,000 for like a low prototype, uh, volume and then dropping at scale from there.
Philippe: Okay. I, I guess like private equity people would look at that and go like, okay, there's a two year payback window.
This makes sense to purchase, but I do, I do think selling to like seven elevens would make the most sense. Mm-hmm.
Brooke: Like
Philippe: have it by a seven 11 or a convenience store.
Shubh: Oh, I think you could sell it to all.
Philippe: Yeah, sell it to all the go.
Brooke: But imagine if the city had one down in East Village, like the number of people who go through there in the summertime have it located by bike shops.
'cause that's the other thing. You could have it in bike shops. People are coming to maintain their bikes. Why not?
Shubh: There's a bike shop a couple blocks away.
Brooke: Yep.
Shubh: Right.
Brooke: Literally the bike shop, isn't it?
Shubh: It's called the bike
Brooke: shop. Yeah.
Shubh: Wow. Shout out bike shop.
Brooke: Yep. Would you like to [00:43:00] sponsor?
Philippe: I think the revenue projection is low even.
Brooke: Might be, yeah. So one of the other, like one of the big use cases to raise awareness would be like you have it at an event. So for example, let's say like Trans Rockies, which is a big multi-day. Those bikes every day are so dirty. Right? Right. And they're all washing them manually at these different, so what if it just traveled with like a multi-day event, or you have it at the Canmore Nordic Center where they've got mountain bike trails, you have different settings for different size of tires, which is really the thing that they attaches to, or maybe it's attaching to the frame.
And then you're raising all this awareness with all these people who are gonna see that brand and you know, find it in the city. But at the event, you would have at some of these events, almost every single person using it, because nobody, what you don't wanna do at the end of these events is put your dirty bike back on your vehicle and then deal with it when you get home, when you're just exhausted from this big effort.
Like you need to get people in this moment when they've come from a muddy ride and the last thing they wanna do is put this bike on the back of their vehicle.
Philippe: I think it's [00:44:00] like picks and shovels where, uh, we had a speaker, Jeff Smith, who is the president of DC Bank, but he started. By doing ATMs and essentially he was pretty high up at Shell managing a bunch of shells, and then for some reason they were gonna stop having the ATM in the shell.
And so he was just at an event, saw that he could buy an ATM. And so bought like 10 and then just hustled them into seven shelves and went to his boss and was like, Hey, look, look how much money we're making. His boss was like, this isn't core business. So he just quit his job, bought a bunch more ATMs, put them in more spots, and just became like a at TM dealer.
And so I, I almost think like, well, he obviously built an incredible company off the back of that.
Brooke: Yeah.
Philippe: But there's also the side here where you guys could just be manufacturing these machines and selling them to people who go off and build their own hundred percent businesses off this. Don't even worry about distribution.
Like distribution is just like, there are [00:45:00] people who will come and buy all these machines from you and go install them places. Right. That might be another interesting business model. I mean, you could own the whole chain, but you could also just not worry about distribution.
Shubh: Yeah. Yeah. And also, if I was a bike shop, I'd buy a bunch of these, I'd put 'em around town wrapped with my logo instead of billboards and ads.
Like,
Brooke: what better that sponsorship piece. Come on.
Philippe: Hey, this washes on us. Yeah.
Brooke: That's amazing. And I just wanna go through a couple of things. I had a couple of notes here. Like a, for a condo, it's also a zero cost premium amenity, right? All these condos, like, there's so many condo buildings going up, and if you have a differentiator, you're saying like, Hey, you're living, you know, downtown in this condo, probably a lot of those folks wanna ride bikes.
This is just that additional thing that differentiates you from the building down the street.
Shubh: Same thing with, uh, parkades at work.
Brooke: Totally. And then looking at like cities and municipalities. There's across the board in the US growing cycling budgets for municipalities to incorporate more space and support for [00:46:00] bikes.
Shubh: So you, you, you kind of pitched every once in a while some wild ideas while we were working together.
Brooke: I did. This
Shubh: is,
Brooke: I feel like I'm a very conservative person, but I, this
is
Shubh: a real I Why have you guys not done this?
Brooke: Yeah, I don't know. Someone's gonna do it.
Shubh: You both love bikes.
Brooke: I mean, Chris is very busy saving lives.
Shubh: You both like business. He's on sabbatical. That's what I heard. He's got time. He ran three different April Fools gambits this morning. Man's got a little bit of time.
Philippe: Yeah, that's right. He's
Shubh: vibe. Yeah, yeah, yeah. Here's what you tell us. Chris is up to, he's vibe coating. He's running three April Fools gags this morning
Brooke: and serving me lattes at 9:00 AM every
Shubh: morning serving you latte.
I think there's a little time in there to, you know, Hey, hey. Got
Brooke: Well, it's interesting. We actually have a friend who has, who owns like, um,
Shubh: hoses,
Brooke: no brushes, like a mechanical shop. Oh. Where they build prototypes. So like, this is like, it's, what are
Shubh: we doing here?
Brooke: Let's go do this.
Philippe: Wrap this up. What was the, what was the company that.[00:47:00]
That did this thing in Italy that you Yeah,
Brooke: I gotta pull the name up again.
Philippe: But, but so like, but did you look into them like,
Brooke: oh yeah, I contacted them. Yeah. I said, can I franchise this?
Philippe: And they just said
Brooke: no. They said no. Yeah. Not
Philippe: interesting. That's all they said. Yeah. But, but what shows up when you look them up?
Brooke: Yeah. I haven't looked them up in years now.
Philippe: Oh, you haven't looked them up in years? No. Okay. No. I wonder if they're still around.
Brooke: Yeah, me too. Uh, the piece that I think we need to figure out is what to do with the brown water. So I think there's a few ways it can be handled, but as soon as you have to, like,
Shubh: I just, I just call it water.
Brooke: Like, we don't need to handle that on, do we
Shubh: have a, we don't have
Brooke: a, do
Shubh: we have a, I think it's,
Philippe: I think it might be C Try it. Oh
Shubh: yeah. That was actually pretty good too. Uh, that was kinda like a eighties. Anyway,
Brooke: um,
Shubh: I, we keep any buttons until we find it,
Brooke: but, okay. Are you gonna do one more? Oh, let's try,
Shubh: we'll do.
Oh no, it wasn't it either.
Brooke: No, but that one was also good. Yeah, that
Shubh: was good.
Brooke: Um, I think that the best thing would be to have it fully contained and then there's like [00:48:00] maintenance vehicles that go around and clean it. So it would have to separate obviously the dirty water that has oil in it from like clean water that can rerun through the cycle.
'cause as soon as you have to get it like lined in for water, I think it might be a little more complicated. It because picks up
Shubh: the oil from the chain.
Brooke: Yeah.
Philippe: What does, uh, what do car washes do?
Brooke: I don't know.
Shubh: What do car washes do?
Brooke: If you're a carwash and you'd like to sponsor this podcast,
Philippe: because I would assume, uh, car washes.
Shubh: But do they have oil in the, or is it just the soapy
Brooke: water?
Philippe: Oh, I always go in there with leaking oil.
Brooke: Wow.
Philippe: I'm joking.
Brooke: Every car wash is closed to milk,
Philippe: car wash.
Shubh: Sometimes I go there and I dump a little, you know, little excess, you know, have to use the deep fry. You got all that dirty oil?
Philippe: Yeah.
Shubh: Just drop that out the window. I
Philippe: put that in the back of my truck. Yeah.
Shubh: Yeah. It's gone. Okay. Uh, okay, so brown water you gotta deal with.
Brooke: Yeah. So we gotta figure
Shubh: out, like, it feels like some kind of recycling filtration is possible.
Yeah. Right.
Brooke: Yeah. I'm, I'm thinking this [00:49:00] might be the best idea to ever come through here.
Shubh: Oh, it's, without question, the most commercializable, right?
Philippe: Yeah.
Shubh: With Phil. What about arranged? What about my idea? Yeah. Oh, your idea is good too. You know about Phil's idea about Arranged, did know about Phil's arranged site.
I didn't hear
Brooke: that one. Tell me
Shubh: it's dating site, but instead of you building your own profile,
Philippe: no. You build your own profile.
Shubh: Well, you build your own pro, but your friends. Take care of it for you.
Philippe: This,
Brooke: I mean, isn't that what everyone does anyway?
Shubh: Exactly. But, but we're commercial. We're making it just for that.
We're, you'd be, he'd be optimizing. Can you, can you
Brooke: imagine how much better some of these, like, I've seen some of my friends dating profiles and they're like, look at these guys. Yeah. If they, those guys had friends who could fix their dating profiles and,
Shubh: and a couple
Brooke: of hope
Shubh: out there for a single female, it would be a couple that would, that would take care of your profile.
Oh,
Brooke: that makes a lot of sense. Yeah.
Shubh: Right. And then the couples we could, would, could get to hang out too,
Philippe: because they match with Yeah,
Shubh: well 'cause you gotta be, yeah. Right. If you're couples, uh, and you're, you got a single friend and then they [00:50:00] start dating somebody, you're gonna be friends with that person.
But also potentially you're gonna run into that person's friends from time to time.
Brooke: Mm.
Shubh: So I'd like, you know, I think it's a great idea.
Brooke: Yeah. I mean
Shubh: bike, it does sound
Brooke: idea a little. Maybe the, the, maybe the title needs some work.
Shubh: That second person, you've gotten negative feedback.
Philippe: Oh no, you're like the hundredth, but that's exactly what I want.
Brooke: The ID is good. The title is a little
Philippe: Why? Because it, it makes you think of arranged marriages. Yes. Yeah. But that's the point. We back me. It
Shubh: really speaks to mine people. Uh, wait, can we go back to the bike washer? I love everything about this. What is the name of this product?
Brooke: Uh, Brooks Bike Washer.
Philippe: Brooks bike watching.
I'm just kidding.
Shubh: You were, you were killing this until the name
Brooke: Bubble Sickle
Philippe: Bubble Sickle
Shubh: Bubble Sickle sounds like a, like a fun dessert.
Brooke: Okay. Can I report back on a name if you post
Shubh: this? No, we're gonna do it right, right now.
Brooke: Great.
Shubh: We're gonna do, we're gonna figure
Philippe: it out.
Shubh: This is what we do. This is why people come on,
Brooke: is [00:51:00] Oh,
Shubh: okay.
They get great ideas from us. Uh, it's washing, you know
Brooke: what name I love?
Shubh: Cycle. Something about
Brooke: Cycle The mall routing. What was it called?
Shubh: Geico.
Brooke: Geico.
Shubh: Oh, WWO. Wash in, wash Out.
Philippe: I was thinking, sorry, Chuck. This one might be crazy. You might think this is for the name. For the name.
Shubh: Yeah.
Philippe: But what if it was called a bike wash?
Shubh: Bache
Philippe: Just bike wash. If it was because it's car wash. The
Brooke: bike wash.
Philippe: The bike wash.
Shubh: Yeah. But you know the, the car washes where you take 'em there, they're called like bubbles. The bike washer. I mean
Philippe: the bike was, but you're selling the bike wash. And then could it be called the bike? Could it be called the bike wash
Shubh: 3000?
Brooke: 3000 feels like brand van.
Shubh: The bike wash, 2000,
Brooke: that's even older.
Shubh: The bike wash 7,000.
Brooke: And I like that.
Philippe: I was gonna
Shubh: say, would you have a, here is the other, can I make another suggestion for the bike wash? You have this, uh, commercial grade one that can go in condos, but you have a consumer grade one. Mm. That people straight up just buy for their [00:52:00] homes.
Brooke: I mean, it's gotta fit a bike.
Shubh: Yeah. What? It wouldn't be in the house.
Brooke: It's still that.
Shubh: All right. Okay. Well let's scratch that one. That would've been the bike wash 1000. Just for the record.
Brooke: Yeah. Mini.
Shubh: So you're just thinking straight bike wash, mini
Brooke: washer.
Shubh: I mean bike was is the right commercial name. It's making the podcast less funny though.
Brooke: Mm,
Philippe: yeah. What if you also had, what if you also had different, uh, products for different kinds of bikes? Yeah. Where you could, you could be like, oh, this one only works on, you know how like when, when you're, um, I like you're making uh,
Shubh: cables for cables for your uh, uh, your phone,
Philippe: right. Cables for your phone.
Yeah. You'd be like, oh, this is only for specialized case
Brooke: bikes. This is for e-bike. You could literally have like a charger there.
Philippe: Yeah.
Brooke: But they could wash the bike and charge
Philippe: all
Brooke: the battery while they're, yeah. Mm-hmm.
Philippe: Water and
Shubh: electricity. I don't know. Electricity and water.
Brooke: Not on the inside.
Shubh: Oh
Brooke: geez.
Louise.
Shubh: What would that one be called? The electric bike wash.
Philippe: Wow. That would be a great name.
Brooke: I like how you got, you guys were like, Hey, do you have a name? And then you can the [00:53:00] electric come up with bike wash. Stuns of names. The
Shubh: electric bike wash kind of sounds like a dance. It.
Philippe: I was gonna say that. That sounds like a good name for a late night bar or something.
Brooke: I'm really regretting not coming up with any before
Philippe: the electric bike
Shubh: wash. I mean, I get where Phil's coming from in terms of naming it what it is. I think there's a lot of, remember ZayZoon, we competed with Daily Pay. Everybody knew what Daily Pay was. Uh, I do really think a catchy name would be something.
Should we call Chris?
Brooke: Yeah.
Shubh: I'm just kidding.
Brooke: Oh,
Shubh: I was gonna call him. Oh yeah, call him. Let's call him.
Philippe: It's our first phone call,
Brooke: but he, you guys won't be able to hear him, will you?
Shubh: No.
Philippe: Hold him up.
Shubh: Put him up. Yeah. Hold them up by the mic.
Philippe: I see other podcasts doing this all the time.
Shubh: Do you
Philippe: um,
Shubh: cycle wash.
Wash cycle? Yeah. Uh, cycle the, uh, you know how you put the washing machine on different cycles? Uh, that's dryer. Damnit.
Brooke: Let's see if he answers. I feel like I'm blowing Spin. Spin cycle.
Shubh: Spin cycle. Is that, is that already taken? I think that's taken. [00:54:00]
Brooke: Spin meister.
Shubh: Yeah. Spin cycle. That people don't know.
What's a cleaning your bike? Clean my bike.
Brooke: Here we go.
Philippe: Mr. Spin.
Brooke: I'll put 'em on FaceTime
Shubh: Bike. Clean.
Brooke: Let's turn 'em up.
Shubh: Bike cleaner. Bike cleaner.
Brooke: No, that's
Shubh: true. Sounds weird. He's not gonna answer.
Brooke: He's gonna answer.
Shubh: You'd be like, you're not on a podcast. Chris, April Fools.
Brooke: He's gonna have a genius idea. He's actually a marketer at Hi, love.
Hi.
Shubh: Hi, Chris.
Brooke: There's Schu and Phil. S
Shubh: What's up Chris? Hi.
Brooke: We need your help.
Shubh: Oh, we, we really did you coating? Oh yeah, Phil. Uh, Chris can't hear us. Tell him that. Uh, we really like, can hear you. Oh, you can. It's a pretty small room. A small room. I was like, he is not connected to the mic. Uh, that's how acoustics work.
Um, Chris, we really like Brooke's idea. We, she doesn't have a good name for it. Oh,
Brooke: you need my help coming up with a name? Yeah.
Shubh: Yeah.
Philippe: For the, for
Shubh: the [00:55:00] on bike watch.
Brooke: On the spot.
Shubh: Yeah.
Brooke: Now Phil's had some originals, like
Shubh: bike wash. Bike
Brooke: wash.
Philippe: It's a classic.
Brooke: Yeah. What you think about like Spinmeister?
Shubh: I think that's different.
Brooke: Ah, I feel like I'm phoning a friend. Don't let me down.
Shubh: Washy bike. Yeah. Washy bike.
Philippe: Come on. Chris, you have to gimme a minute. Can I
Shubh: text you the answer? Yeah, of course you can. Absolutely.
Philippe: Chris, course you can. When are you guys building this thing though? I, I, I heard you're just vibe coding right now.
Shubh: Yeah.
Chris, you're vibe coating, making lattes pulling April Fool pranks. Why haven't you built this thing yet?
Chris: Oh, I'm pretty sure, uh, Claude can build it for me.
Shubh: Claude is a French guy that they know. Yeah, well, he runs the manufacturing shop. Yeah, I just asked him. He said, no problem. That's a great idea. Let's do it.
Brooke: Okay, thanks honey. You text me your great answer.
Shubh: Enjoy the vibe coating
Philippe: green to it, and uh, come up with something.
Brooke: Okay. Bye.
Philippe: I love you.
Shubh: Okay, so [00:56:00]
Philippe: you didn't say I love you back.
Shubh: Oh, boy. Uh,
Brooke: oh, boy. Well,
Shubh: we can, we can edit. We can edit that
Brooke: in and
Shubh: after. I
Philippe: love you. I
Brooke: love you.
Shubh: I love you, Chris.
Philippe: We have to record it
Brooke: though.
He's a hundred percent going to Claude right now and come up on the name.
Shubh: Yeah. Yeah. Well,
Philippe: can they text you the answer? Yeah. That's what he meant. Yeah, yeah, yeah. Lemme ask Claude.
Brooke: He's like, let me ask my favorite coworker.
Shubh: The, uh, the name is Bike M dash Wash.
Uh, okay. I love, I love, I love this idea. I am actually angry that you haven't done this yet.
Brooke: I know, I know.
Philippe: So what, so what do you, what social scores do you give it?
Shubh: Oh, we gotta score this one. Uh, I think this might be a 75. I mean, there's an obvious market need. 'cause we're also judging the quality of the pitch.
There was, there was market research, there was a market need. I'm talking to two people in the room. One who has washed their [00:57:00] bikes with great difficulty, one who's wiping 'em with a paper towel. And I'm not washing the bikes at all.
Philippe: Yeah.
Shubh: So now I'm like, my drive train's done busted. Right,
Brooke: Rita? We're buying all new bikes.
Shubh: Oh no. My drive train is what I'm gonna say.
Philippe: Right, exactly. When you get home, first thing
Shubh: I'll actually, I'm not even sure I'll be able to get through the rest of the day. I'll just be like, oh, my drive train.
Philippe: But just not, like, not like you are going home after this. Yeah.
Shubh: Not, not like this drive train. Uh, I barely knew you drive, train
Brooke: and Brooke told me you were one part and turns out you're a different part.
Shubh: I wouldn't remember. Um, yeah. Uh, I don't know man. I think it's a 75.
Brooke: Can you remind me what's the top rating?
Shubh: 75.
Philippe: 75.
Shubh: This is a, yeah, it's a perfect 75 salsa idea as far as I'm concerned.
Brooke: And Phil,
Shubh: um. For the audience. He's twiddling his fingers [00:58:00] together. Like Mr. Burns,
Brooke: it is giving real, you're Mr. Burns. Mr.
Burns behind.
Philippe: You're
Shubh: actually Mr. Burns.
Philippe: Yeah. I actually am. Mr. Burns. Um, I give this, uh, I'm going back and forth between, I'm oscillating
Shubh: you. What else? Oscillates the bike wash.
Philippe: But, um, I'm, I'm oscillating because, um, the, the revenue numbers were a little shockingly low. Even when we ran them of like six times a day.
Maybe it does get used 67
Brooke: a day now. That was only one. 200.
Shubh: Think you're underestimating how many rich and don't take this offensively. Anybody. How many wealthy white people are gonna straight up buy a bike wash for their house?
Brooke: A hundred percent actually. Yes. They that too.
Shubh: They're spending 20 grand on a bike.
That's true.
Brooke: Literally
Shubh: every, yeah. Like, I'm not doing a bit here. People Yeah.
Brooke: For once.
Shubh: So I. Five grand on a bike wash, 10 grand, a bike wash. Mm-hmm. Keep my bike pristine.
Brooke: Where you, where you're keep you're giving it longevity. I mean, I doesn't [00:59:00] matter because you're reselling it in two years for your next 20 grand.
Shubh: Maximize my drive train. Plus when your other cycling friends come over after a long cycle and you're like, oh, uh, do you guys want to throw your bike through my bike Wash?
Brooke: Ready guys? You ready for the name Hot in from Dr. Hanh?
Shubh: Yep.
Brooke: Frame flush.
Shubh: Uh, yeah. That's so Claude. Yeah. I
Philippe: hate
Shubh: it. Flush is not bad.
Brooke: Oh, he's got more.
Okay. I don't wanna take too much of your time. The shammy Sponger.
Philippe: Oh, the bike shammy. I've
Shubh: actually never been disappointed in Chris before
Philippe: I, um, but okay. So, but we
Brooke: still don't have Phil's rating.
Philippe: I've decided that it's is a. 75 sauce idea,
Brooke: guys. Oh my God.
Shubh: Wait, we need, you needed to hit the applause button, boo.
[01:00:00] Uh, no. Hold on. Hey, just so I have this on the audio, and remember g is applause. Uh, now the problem with the wait, it just goes on.
Brooke: Wait guys, there's one more tour to bath.
Shubh: Oh, I like you. To bath Tour to bath is closer. Tour to bath. How long does this, this is
Brooke: very, I feel really almost embarrassed at that applause.
Shubh: Uh, but I mean, honestly guys, it was
Philippe: a standing
Shubh: ovation. If you've never had a standing ovation, I could see how that would affect you. Uh, for me, just a regular Wednesday.
Philippe: That reminds me of the 12 minute standing ovation I got at, uh, the Venice Film Festival. That's another thing, but movies do get that.
Movies do. Get that. Frankenstein got it. 12 minutes. Then he applause.
Shubh: What was Tour to Bath?
Brooke: Oh, he is got more Tour to Fresh.
Shubh: Tour Fresh is
Philippe: Claude Is. Claude is so good. [01:01:00]
Shubh: It's not bad.
Brooke: But you think I should do it?
Shubh: I think Phil's, I mean it pains me to say a bike wash.
Philippe: I knew it
Brooke: bike wash.
Philippe: I'm only giving it 75
Brooke: if it's
Shubh: bike wash, but I, I would like it to be bike wash 75.
Okay. Bike wash 7,000.
Brooke: I like the 7,000. Yeah. It feels impressive.
Shubh: Yeah. Doesn't it'd be like, wow. And then people just assume they're getting the latest version of bike wash. Right. Because you know, people are always waiting for,
Brooke: wow. Sorry. They just keep coming in ccra cranking clean.
Philippe: I, I mean that kind of makes me think of, uh, you know those penny crushers?
Shubh: Yeah. The things where you twist the
Philippe: Yeah. Yeah. If you had to crank it to wash the bike, then cranking pretty smart. Oh,
Shubh: people would probably do that.
Philippe: Yeah.
Shubh: I, I just think
Philippe: this is such a good idea. First is the first double 75.
Shubh: I think that's the first double 75. Holy cow. And it was,
Philippe: congratulations.
Shubh: So what were, when you say you were oscillating back and forth, what was your, what was your
Philippe: thought?
Yeah, I, I was maybe gonna shave a point or two
Brooke: because of the revenue model.
Philippe: Just for fun. [01:02:00]
Shubh: Oh, just he didn't want, uh, 'cause now we've broken the seal on two Perfect. 70 fives.
Brooke: That's it. This is amazing. I, I just wanna take a minute just to thank my parents. Um, I wanna thank Chris and,
Shubh: well, I don't think we need to thank Chris for anything.
'cause these names aren't that great. We'll, thank Chris. When he comes up with a proper name or when,
Brooke: don't worry, Shep, I bet you this is just gonna keep going. We're gonna be sing endless.
Shubh: I actually,
Brooke: yeah. Here it is guys. Last one. Sorry. Yeah. Bike buff.
Shubh: I, okay. That sounds, I,
Brooke: you guys are hard to please on the naming department.
Shubh: If I close my eyes and think of bike buff, it's not a Okay. It's not a bike wash. I, as much, like I said, I think Phil has hit the nail on the head by hitting the nail on the head.
Philippe: Yeah. It's like you, what you're doing, you're inventing something.
Shubh: It's
Philippe: a new category that's so core and necessary to the modern, uh, uh, Western citizen.
Shubh: Yeah.
Philippe: And so why come up with something, uh, uh, uh, a fancy name? [01:03:00] Yeah. Literally in Amsterdam there are more bikes than there are people.
Brooke: Yeah. Imagine if I sell this there.
Philippe: Oh my God. You could sell, you could have, you could sell more bike washes than there are people, you know, if we are doing one for one, which would be unnecessary, but, you know, uh, I have a BI have a bike in Amsterdam.
I don't know where it is. It's locked up somewhere.
Shubh: Why do
Philippe: you have a
Shubh: bike in Amsterdam? '
Philippe: cause I spent six weeks there. You know, I had to buy a fes
Brooke: and you just left
Shubh: it and you just left a bike.
Philippe: I left it with my friend, but he also moved away. So I don't know. Like, I think it's just a, that
Brooke: bike definitely needs a wash at this point.
Shubh: Yeah. Because like, you know, we always talk about product naming. People are like, oh, you wanna be the Kleenex of this product. But when Kleenex started, nobody knew what Kleenex was. Yeah. They should have called it nose blower.
Brooke: Mm-hmm. Honk blower. Schnoz blower.
Shubh: Yeah, booger receiver.
Brooke: Actually, my kids, uh, also named their fingers that so,
Shubh: oh, hey, Brooke's kids.
Honestly, you gotta stop picking your nose. Okay. It's cute when you're little, right? It's not [01:04:00] cute when you're older.
Philippe: How old are they?
Brooke: Eight and five.
Shubh: Yeah, it's still a little cute. I guess. Is it close? But yeah,
Brooke: for five, I think it's okay.
Shubh: I think five. You're fine.
Brooke: So read
Shubh: Good
Brooke: news. Read you got another year at least.
Shubh: Uh, the other ones,
Brooke: sadly. Yeah,
Shubh: sadly. You got. I mean, I give you six months, and then I don't need to hear about any more nose, well, nose picking. I'm sure she's
Brooke: gonna listen to this, so she's gonna,
Philippe: you must
Shubh: be hope
Philippe: straight on the nose picking,
Shubh: eh? Yeah.
Brooke: I felt he came down hard on that.
Philippe: Yeah. Really?
Shubh: I mean, maybe I'm projecting, or maybe I never stopped.
I don't know. What, where do we go from here? We never had a perfect score. You want to pitch Brooke an idea?
Philippe: That's okay. I mean, I think we're outta time. Are we really
Brooke: fine? I did take 15 minutes to do my intro.
Shubh: Uh, well,
Brooke: Brooke, when I was three,
Shubh: uh, I, I'm a little rattled. We've never given out a double perfect score.
Philippe: Congrats. Much,
Shubh: much incredible idea. I've said this before a couple times, but honestly, I didn't mean it. This needs to happen. It's gotta happen.
Brooke: Okay. [01:05:00]
Shubh: It has to happen.
Brooke: I know. It's incredible, isn't it?
Shubh: Bike wash seven thousands across Canada, across America in Amsterdam. Get Phil's bike washed. Also if you need, uh, social media aggregation.
Brooke: Yep.
Shubh: Talk. Brooke Flockler.
Brooke: Yep. Flockler.
Shubh: If you wanna know what all the people on socials are saying. And you wanna put that on your website, is that right?
Brooke: Yeah. Website. Digital signage events.
Shubh: Ooh, digital signage events.
Brooke: Do you know of any events in the city that could,
Shubh: this if only, only I knew an event company that had a large social following.
I wish you
Philippe: can look it up.
Shubh: Uh,
Philippe: does it work on LinkedIn?
Brooke: Of course. It works on LinkedIn.
Philippe: Let's go.
Shubh: Uh, anybody who needs operating advice, how to operate their business, talk to Brooke. I don't even know what else to say.
Brooke: This has been so much fun.
Philippe: Thanks so much for coming in.
Shubh: You win. You've won.
Brooke: It's all, it's my whole goal in life.
Shubh: Best score ever. Wow. Episode 16, we're shutting it down.
Brooke: Good. Perfect.
Shubh: Uh, goodnight everyone. And, uh, [01:06:00] we'll see you tomorrow at our live event. If you're listening, even though you won't hear this people till two days after.
Brooke: And as they say in Italy, Bonjour
Shubh: orva. That's
Philippe: perfect.