YBIOTL Episode 3 Publish
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Shubh: [00:00:00] It's time for another episode of Your Businesses on the Line. Have we figured out all of our audio issues yet? No. Join me Shub Sdu with co-host Philip Burns for episode three of Your Businesses on the Line, brought to you by Indian Dad Media. And
Philippe: this is a Thursday media production
Shubh: pause. I like how I say pause. So then you guys know I'm pausing. Right? Pause.
Welcome to episode three of Your Businesses on the Line. I'm joined once again by co-host. Guest cohost, sorry, Philip Burns as well as producer Chaz. Um, for what up, what up you guys? This feels forced and unoriginal because we are rerecording an [00:01:00] introduction to this episode because we don't know what we're doing.
So, um, we have two options. Yeah, I, yes, that's correct. We have two options here. We can try to letter Perfect. Recreate what we did, like read a script basically, or we can try to do it over again. I think it'd be kind of hilarious if we try to read the script from last time, but I think it's probably better if we, if we don't Yes.
Yeah,
Philippe: if you prompt me, I feel like I could probably do it word for word. My problem is I'm so original
Shubh: all the time and my thoughts. That's not true. Um, Chaz is on line today too, so Chaz, you're gonna make sure that doesn't happen again. Yes,
Chaz: ten four. Yeah. It's only happened four times. Where were you last, last
Shubh: time?
Where the, were you? Why have you loved doing this? To
Philippe: myself? Appreci. Didn't you hire Chaz after episode
Shubh: two? What? The hire is a strong word because we're not, none of [00:02:00] us are paying each other. Right? Like, so like, I mean, hire is, it's like, it's vol. It's more of a volunteer gig, I think, at this point. Okay. So that's fair.
That's fair. Philip, I'm gonna, I'm gonna switch back to podcast voice today. We have one of your guests coming on. Um, yeah. Dan Chapman. At the time we recorded this. I had never met Dan before. I've now subsequently met him several times, had lunch with him this week. But let's just pretend I don't know him or anything about him.
Right. Maybe talk about Dan, talk about what he does and talk about how you got to know Dan. Just a tiny bit. Although, and don't give anything away from the pitch
Philippe: I'm jealous of, of the lunch. Um, I, I, oh yeah,
Shubh: you were busy. I think.
Philippe: Sure. Yeah, sure. I'm sure I wasn't, but yeah, I appreciate that. But yeah, Dan, I met Dan with this really funny, um, as I'm sure you've come to know Dan now over the last few times that you've met him, Dan is like this in like incredible [00:03:00] guy.
He's both very smart, um, and talented. But I met him like only three months ago maybe. And so we were hosting a tech Thursday with the former mayor and a few other folks, and um, we sort of like finished Tech Thursday. Everyone was networking and he just did this drive by compliment where he was like, Hey, uh, great event.
And they just like walked out and I was like, I stopped him before he left. I was like, what was that? Like? You're just going to gimme a drive by compliment and leave. He's like, yep, sure, man. Gotta go. And then the next day he like sent me a note, a really like ominous note on. LinkedIn that was like, Hey, here's my phone number.
Call me,
Shubh: come to this event
Philippe: or else, and so I called him and uh, he was like, yeah, I'm hosting this conference. You should come. And first of all, I kind of hate conferences and it was like a Friday and Saturday. I was like, I don't know you, I'm not gonna give you a Friday on this Saturday. You know, you
Shubh: started an events [00:04:00] company, right?
Like for a guy who hates on conferences?
Philippe: Yeah. And we don't do conferences. That's
Shubh: right.
Philippe: Okay, fair enough. Continue. Um, and, uh, so then I was like, Hey, like I gotta figure out if I should go to this. Like, I was, I was pretty sure I wasn't gonna go, but I texted two of my friends when one was Mark Laday and the other one was my friend Tom.
I was like, do you know this guy? Um. They were both like, yeah, he's awesome. And that conference is super legit. So I went and it was like this invite only conference of 65 people and it was like founders from San Francisco and energy executives from Calgary just like having this super casual conversation.
And so it's now my belief that Auger vc, which is the VC that Dan runs, is quite possibly the most legit and interesting. Don't venture capital firm don't say anything negative
Shubh: about any other venture capital firms in case we wanna have them on.
Philippe: Well, I just think, I just think they got a long way to go if they want to be held in the same regard.
If they that I, they know Dan Aug. Well,
Shubh: especially, especially once you hear Dan's [00:05:00] pitch, right? Hey, Chaz, does that strike you as, Phil's story was a really long-winded way of telling us that he gets invited to highly exclusive events that none of the rest of us do.
Chaz: It did feel slightly like a humble brag.
Yeah, yeah, yeah.
Shubh: I'm gonna, I'm gonna talk about how I met Dan at this invite only. You know, there was only 65 people there. Ch Chaz, I would've asked you, but 67 then there's no chance that right. Would've been above, above capacity. Uh, okay. I'm looking forward to Dan coming in. I'm looking forward to not
Philippe: the intention of the story, but, uh, yeah, I'm looking forward to
Shubh: meeting, meeting Dan as well.
You can't see me on the audio winking at you? Yeah, yeah. Okay. Uh, we've had a couple episodes out, some things that we've learned so far. We did a launch event at Philip, your holiday party, which is very kind of you to invite me up to do that. Um, we got some feedback on the music that we're using. I realized I didn't explain the music previously [00:06:00] fully.
This was a submission to Hockey night in Canada. But I never mentioned that we didn't win. So our theme was not picked as the hockey night in Canada theme. There might have been some people out there assuming sho, Hey, you must have won 'cause the music is so good. How can you also use it for the podcast?
I just wanted to clear that up. We did not win.
Philippe: When did we talk about, was that in this recording? That it's, I don't know. I'm so
Shubh: confused about timing. I feel like, um, one of those Star Trek, the next generation episodes where they're like jumping through time and I've lost track. I've lost track. Yeah.
Philippe: We're like, we are creating lore. Um, that, and like backstories, but then our audios so bad and we rerecord it, that the backstories are lost. And so we'll have to like, if we've, if we've messed it up so badly that no one understands this hockey night kinda thing, episode like seven at this point we'll come.
Yeah. Yeah. We'll do, we'll do, this will come
Shubh: all the way back and then we'll rebuild like a. You know, when you, my kids just started watching the Marvel movies for the first time, right? So I had to decide on what order they had [00:07:00] to watch them in, like timeline order or release order. So we'll have to come back and do like a timeline.
We'll rerelease all the pods in a timeline order.
Philippe: Yeah. That's great. Yeah. Yeah. Episode seven is episode two. Yeah. That's good. I like that. Um, also, did you, did, which order did you choose for your kids?
Shubh: Well, no, we, we don't have time for that today. Uh, this is, uh, uh, let's park that story for another time. Um, no, it, we also,
Philippe: you, I really hope we don't bring that back into the time,
Shubh: just nerd.
I'm gonna do a two hour episode on what order I watch the Marvel movies in Phil. When you go on vacation, I'm gonna be like, Chaz, I'm recording a pod today. The pitch is watch the Marvel movies. Um, we also, we released a second, um, and Philip, I dunno if you know anyone that listened to it, but I had a couple people reach out and be like, Hey, the Thursday media jingle.
Is just you and a mouth trumpet and Phil using a deep voice. Do you guys know that, right? Yeah. Yeah. They're like, is that supposed to sound [00:08:00] professional? And I was like, it's supposed to sound exactly how we want it to sound like
Philippe: That's right. Why? And we could reproduce it whenever we want. Yeah. Yeah. And so the audio for that sounded great.
Yeah, exactly. Um, so that's a, that's a little preview. I, I love the jingle.
Shubh: Yeah. I think we're in good shape here. So we are now two episodes out in the world. This will be the third episode out in the world. I have some notes here. From the last time we did this and recorded it with bad audio, uh, we're on record saying if we end up with 10 listeners, it's an incredible outcome.
And I can tell you we have beaten that target for the first two episodes. So
Philippe: Yeah, that's right. When we first recorded this intro, yeah. We're like,
Shubh: oh, if we got to 10, if we got to 10 for one episode, we'd be great. We, we've, we've, I'm not even gonna tell, I can't tell you how many, 'cause I don't want it. I don't want that.
But many times, many times 10. Let me just put it that way.
Philippe: Yeah, that's amazing. That's such a good, uh, that's such a big win. Congrats, [00:09:00] Shep.
Shubh: Hey, it's team effort. I do also want us to point out that, um, if we average the number of hours I've spent working on audio cleanup per listener, it's uh, it's like a one-to-one ratio.
So we're hoping that as we get better at recording audio, we'll improve, we'll improve that. Yeah. Um, so.
What was I gonna talk about now, Philip? We'll cut this part out.
Philippe: White space, dude. Oh yeah. Wait, let's talk about the Marvel then. If you hold on. Let's,
Shubh: let's take it back to, so anyway, in Ironman two, um, the, uh, the one thing we did talk about was nicknames in the previous episode, and then you crushed Pip lips, which, um, great, fabulous naming.
We're not sure about the product. Chaz has some questions and if Chaz has questions, honestly it's not a great sign. Like he buys in on everything. The barbecue cover was the thing we pitched last time. It's very cold and snowy this week in Calgary. This is a true [00:10:00] story. Last week, the first snowfall I had forgotten to cover my barbecue.
I was very upset. Uh, the barbecue is now on its last legs. I've heard some positive feedback. We have not yet had a designer volunteer to build the barbecue cover for us, but I think we just need to work on getting this podcast in front of more people. I do wanna loop back to the nickname conversation 'cause I said I didn't have a nickname.
Now that was for most of my life. One thing that has happened recently in my life, I've coached a lot of soccer and yes, uh, as a result, the kids call me Coach. Uh, but like a lot of the parents in the neighborhood, so I'll be walking through the gym in the neighborhood or walking down the street. Somebody will be like, Hey coach, how's it going?
So I would like, um, coach is so good. If we're buying in on a nickname for Shoub, maybe coach. Yeah, yeah, yeah.
Philippe: That'd be awesome. That explains the Adidas track suit you got on right now. Yeah, I've taken a look. You guys are so.
Shubh: I do you think we, we cha Can we get an Adidas sponsorship if I [00:11:00] continue to wear this?
I don't
Philippe: see why not. Yeah. Come on. I'm pretty sure Adidas is an acronym for all day. I dream about Sheb. Why don't we just
Shubh: call 'em up and be like, Hey listen, we got more than 10 listeners. How many? It's more than 10.
Philippe: It's more than 10. Yeah. Yeah. It is the top. It is now officially the top business comedy podcast in Canada.
Number
Shubh: one business comedy podcast in Canada. Yeah. Take that hands down.
Philippe: Take that podcast. That doesn't exist.
Shubh: Yeah. Um, just, uh, again, I, I don't know how real we want to get with our audience. There is no business comedy category on any of the major podcast platforms. So, um, category defining though
Philippe: you're breaking the
Shubh: fourth wall
Philippe: right now.
Am I breaking?
Shubh: So I shouldn't said that. Let
Philippe: them believe. Let them believe that
Shubh: this category number should we just operate with more confidence? The number one business comedy podcast in Canada. Whoa. Uh, I wanna do one, one quick shout out because the new logo dropped the actual logo. Shout out to [00:12:00] Megan for making a real logo.
That looks really good. Chaz said it's gonna look great on mugs. So mugs might be, everybody might be getting a mug Christmas 2026 for me,
Philippe: or it would look great on a cover me barbecue.
Shubh: Can you do your Australian accent for us one more time?
Philippe: Cover me. Barbecue. We just brand all of the thing. That's actually how we get paid is that people will make our stuff but have to brand it.
Shubh: So we'll get paid for the branding because we invented the idea.
Philippe: Well, no. So many people will listen to our podcast because someone invented the Cover Me barbecue and put our branding on the front of it.
Shubh: Oh, I see. Okay. So we'll like, um, you know, the as scene on TV store where, you know, the snuggy, it ordered the snuggy and it would say as scene on TV in the corner. So you're saying Exactly it'd be like a little your business. Oh yeah, actually this is really good idea. Is this what we should do? I think so.
Yeah. That's just take 10 points off the top. Yeah. Yeah. Be like, Hey, you can go and build this barbecue cover. [00:13:00] You can go and Well, launching pip slips would be weird 'cause that, that your name is on that. Uh, I'd be great. The barbecue cover salsa score. Uh, this would be amazing. I do also have a tribute
Philippe: this to anyone.
Yeah. But there's a great quote that I love from one of the startups that I used to work at and it was, uh, we would like always hate to pay for marketing. And the quote is, uh, uh, marketing is like sex only losers pay for it. So this feels like a great way for us to like hack.
Shubh: I
Philippe: don't
Shubh: know that I'm gonna leave that in, I'll be honest.
Chas,
Chaz: can I get a, can I, can I get an opinion on whether we should leave that in or not? We're definitely gonna have bleep sex, but that might just make it worse.
That might be [00:14:00]
Shubh: the best thing that's been said. I just don't know if we can put it in the, I think we better, I think now that we've talked about it, we gotta put it out there. Um, I'm gonna try to get us back on track here after that. So we're very excited. Dan is coming in. He's gonna join us right after this.
He has, um, more than one idea to pitch us. He's told us, and I'm looking forward to it. And pause. Hi everyone. Welcome back to Your Businesses on the Line Today we have a very special guest, our first on camera guest ever. Pip, this is very exciting.
Philippe: Yeah, super exciting. Uh, Dan is a good, has become over the last like two months, a dear friend of mine.
Shubh: That is an incredible story. Uh, I like that Pip can create connection so quickly.
Dan: I also love that you guys set the bar so high on the first, like in camera. Yeah. Guest.
Shubh: Yeah. Yeah. I like that you're being [00:15:00] very kind 'cause uh, you're not talking about the 20 minutes we just spent thinking. You sit in a chair while we try to get that word and
Dan: again, still the hottest room.
I don't want to go to the bakery to get the bread. I want to go to the bakery to have the experience of the bread baking and being formed by loving hands.
Shubh: Yeah. Um, well you hear another voice, Dan, you and I met uh, 20 minutes ago, have it spoken because I was trying to get your camera working correct.
This is very exciting for me. Um. Would you do us all a favor and maybe introduce yourself a little bit and talk about, uh, who you are and what you do?
Dan: I would love to. Thanks so much and thanks for having me guys. This is a real pleasure and an honor. I am, uh, I woke up this morning with a spring in my step knowing that I get to meet somebody new and chit chat to the masses, so that's fantastic.
Shubh: And that was someone else, I'm assuming? Yeah. Oh
Dan: yeah. I, yeah, I mean, I did, this is my third podcast to Bay.
Shubh: Yeah.
Dan: So I'm Dan Chapman. I am the, the. Co-founder and president of Auger vc, which is a venture capital firm [00:16:00] that invests at the intersection of energy, ai, and cloud infrastructure. We're based between Calgary and San Francisco, have been.
In this business, oddly enough, before there was a name for it, we were, if you typed energy AI into the internet in uh, late 22, early 2023, all that came up was little old auger. And now we've got operations out of two cities and 16 portfolio companies and are, are, it's been a really exciting space and I'm sure what now was a really, you know, nascent.
Seen an in nascent space is exploding. You see, Nvidia just announced earnings last week and their projected earnings for Q3 2026, oddly enough, is more than the enterprise value of all but 15 companies in Canada. So we're at a really interesting intersection here. Um, besides that, and I know maybe you're gonna ask where I'm from, so I I'm not gonna go spoil it, but I really want to meet you the answer question.
Yeah, [00:17:00] exactly. So, so that's a little bit about me call Calgary home, and, uh, just, I'm really excited to be part of this and I love what you guys do. I have listened to the podcast before and I'm a big fan of Tech Thursday. You have
Philippe: it? Yes,
Dan: I
Philippe: have. How would you have, did your shirt, was it, did I share you a link with you?
Or, because we haven't really sent you before,
Dan: you've interviewed Liar. Oh, sorry. It was you, it was Phil on a podcast.
Shubh: Let's listen. And
Dan: I
Shubh: just assumed
Dan: it was this. Let's aid
Shubh: into that and just go, wow, what a kind, what a kind sentiment.
Philippe: That's so great. Yeah. I'm so glad.
Shubh: I will say, before we go any further, that three minutes that, uh, Dan talked about energy ai Yeah.
And the venture scene, and that was actually the first informative piece of information in three episodes, right? Like the actual, like real, like Yeah. That was real information.
Philippe: Yeah. So Dan, the only reason we knew your line is because we, there are no listeners to this podcast.
Shubh: We know we can do this thing where we load up a few and [00:18:00] then we're gonna, oh, the market's gonna be like, oh my god, these guys.
Unbelievable. Yeah. But, but, but, uh, Dan, it's in the future, so, but this time you will have listened. Exactly. Yes. Yeah. So you're podcasting pro because you understand the time between now and then, right? Sorry. Yeah.
Philippe: I've, I've,
Shubh: yeah. Yeah. You actually, you turned Phil Pip is not a pro, kind of wrecked it
Philippe: for Yeah.
Wreck it for everyone. Um, what do you think of this setup? How we're like on low chairs and on the other side of the room of you?
Dan: Uh, it's a very awkward first date. Um, there's a lot of space in between us. Yeah. Yeah. Um, it's very warm. My hands were cold from being outside, you know, so it's, it's, it's quite nice.
How do you
Shubh: know Dan, how founders feel when they're pitching you guys, right?
Dan: Oh, yeah. It's just very warm and awkward. We don't need a hot seat. What we need is, is a hot room to stick them in for a while. So, Dan, I have a totally unprompted question. Where are you from? Oh, it's very kind of you to ask. Yeah.
[00:19:00] Um, I grew up just outside of the thriving metropolis of Craven, Saskatchewan. And you know, when you travel places and, and you go and people say, oh, where are you from? And they're like, they don't know. I'm like, oh, is that a big spot? Oh no, it's only like 200 people. I'm like, oh yeah, small city. 200,000. No, no, no.
Like 2 0 0.
Shubh: Okay. So, um, I think Philip has given you maybe a bit of context. It sounds like not very much, but you've listened to the podcast before, so you know this already, but it's worth, I think just re you know Yeah. Resetting the state of it. Um, okay. So the concept is, uh, it's called Your Businesses on the Line, which, you know, and, uh, we just thought it would be great for people to come in and pitch ideas, uh, pitch a business problem.
They're having those ideas. We, uh, people keep asking us are they gonna be real pitches or ideas? And thus far, I would say maybe, but probably not. So we've had, I pitched one of my great ideas. Actually two great ideas, and we don't need to continue to dissect these, but I'll, [00:20:00] I'll just give you the highlights.
One is, uh, forts, which are, uh, shorts that go under your swim trunks that you can pump up like a Reebok pump. He's a lot the second you. Oh, that's incredible. That is incredible. Barbecue cover. So like, you know, when you, could you come inside, could you hit a button to cover your barbecue instead of going back outside?
That was the other, that was the other pitch. That's pretty good. Uh, Philip pitched his first idea last time. Pips lips. Yeah. Lip care for men.
Philippe: Lip care for men for those of the lips. Pips, lips. Yeah. Turn, turn. Damn that you can use some of that light up
Shubh: lips. Light up your lips. So those are some of the ideas that we've workshop.
We've had a, a couple of guests on that have pitched some incredible ideas. So, uh, with that context, Dan, do you have an idea you would like to pitch to us today?
Dan: I certainly have an idea. I would like to pitch to you. I might even have. Two ideas. Oh, shit.
Shubh: Amazing. See the first double guess plus video in the history of your business.
Dan: A real big idea. [00:21:00] And a really
Shubh: big idea. Okay. Just for, uh, the audience out there. This is how you pitch a venture capital, right? So to like even your little idea is a gigantic idea. This reminds me with the barbecue cover where we said there will only be large, extra large and extra, extra large. There would be no smaller medium, right?
Dan: Like, we like to talk about serviceable addressable market. We like to talk about obtainable markets. Let's talk pure, total obtainable markets here. The big old tam, trillion dollar ideas around the table here today. Okay?
Shubh: Okay. Only trillion.
Dan: Only trillion trillions are bust.
Shubh: Well, that's what we'll call Dan's podcast.
Yeah. Only trillions. Only the trillions. Yeah. Okay, let's, let's, what do you wanna start with? I would personally just suggest suggestion. Start with your biggest idea and then your extremely biggest idea. Ready.
Dan: Okay, so we'll start with the, the big, the really big idea then. Yeah. Right? Yeah. Okay. So we've all been to parties, [00:22:00] right?
Yep. You go to a party and you're there with your friends and you're chitchatting, you're playing dominoes. You're, you're rolling the old dice, you know, you're standing around, maybe you're doing some pushups, like whatever kids do these days,
right? And if, what is that?
Shubh: Okay? Yeah.
Dan: Inevitably, you get hungry.
Now what do you do when you're hungry? Right? You can order in pizza, Uhhuh. You, you might go and you, you might, you know, get into a bag of chips. Yeah. But, hey, yeah. Chips. There's like, there's two Prairie boys here. There's a little bit of, there's a little bit of u Ukrainian love and culture between the Saskatchewan connection Edmonton.
Yeah. The Edmonton connection. Three. Three. Outta three. Yeah. You know what you really want when you're hungry, bros. You need, oh God. How did you know you need pierogies But not any pierogi. A big product market fit. Not any pierogi. Okay. What's a beautiful thing about being together? You wanna share? You wanna share?
You wanna break [00:23:00] bread? You wanna break pierogi? I'm ready. Okay. You are there with your buddies. You need a Bro-Rogie You need a pierogi, you need a 10-pound mass. Glorious pierogi. Yeah. Okay, so, so you might wanna plan though ahead a bit, right? Yeah. Your guests are arriving at five, six. You know you're gonna be, you're gonna be hungry.
Eight hour you're gonna. You're gonna be hungry. Yeah. You're gonna be hungry around nine.
Yeah.
Dan: Gotta, you gotta get the oven going. Yeah. You gotta stick your bargi in there, you know, maybe four 30 or so. Give her a good four, four hours or so. Four hours on a low bake. Yeah. Oh yeah. Low bake, like you just basic basically an oven, simmer, whatever, whatever the hell that means.
Right.
Shubh: Labor options. Just straight potato and cheese or we are
Dan: we onion?
Shubh: What are we doing?
Dan: Oh, you gotta have crout, but you know, if you wanna like do some kring on top Yeah. You know, you go for it. Not everybody, obviously you're gonna have to have a gallon of sour cream. Yeah. Um, or, or you know, if, if you're of the healthier as I am.
Yeah. You get some Greek yogurt, you get a bunch of salt and pepper, some bon [00:24:00] appetit from back in the day. Your parents had it in the kitchen. I know that. I know they did. Yeah. Yeah. You get your bargi, that's it. Yeah.
Shubh: But we're, we're basically, so the pitch is, it's a 10 pound pierogi for parties. It's the, it's the subway.
20 foot long. So, but I think that's exactly
Philippe: it. This is the you are, you're disrupting pizza by friend. This is the pizza. Pizza had a good run. Pizza had a good run. Or the monster a great run. But I think, I'm sure pizza move outta the way the Barro is here.
Shubh: That's
Philippe: the pitch.
Shubh: Hey. Okay. Um, I actually don't have anything that I dislike about this idea.
Philippe: Yeah, yeah. Like, Hey friends, do you guys wanna come over? I actually think like, it sounds like your party, you had nothing to do at this party. 'cause you're playing dominoes and dude pushups, like your friends should be there for the baroque.
Dan: Well that's just getting warm. You know, you gotta like break a sweat before you break the pierogi.
Right. The bro rogie story, Cardinals in there forgetting my, the name of my [00:25:00] business while I'm pitching it.
Shubh: Saskatchewan is just in the Great Cup. So you're having a great cup party. Yeah. Right. You're watching the jets in the first round.
Philippe: Well, hopefully this year, like in
Shubh: this, you're getting your heart letters like I do.
Yeah. At least you've got the pgi. No, I got it wrong. Bargi. Bargi. Yeah. To like ease the pain. So it's both a joyful food and a, a, a balm.
Philippe: Well, because I think full balm, I think pierogis are like a soul. B.
Shubh: Okay. So the only questions I have, I, I said I wouldn't have any challenger questions, but I do have a couple, um, logistical transportation of this mass does seem, 'cause per pierogis are, are by definition a little sensitive.
They're malleable. Mm-hmm. So this thing would have to arrive fully frozen. Right?
Dan: Uh, I, I mean, I think you could literally leave it in your car for a day and it probably wouldn't fully thaw. Don't, you know? So don't put that on the, I'm not, but I'm saying
Shubh: logistics. [00:26:00] I do have to plan ahead.
Dan: Well, until, of course the Oggi Brothers shop opens and we have ovens of plenty.
Philippe: I was gonna ask, is this a frozen food play or is this a b Oggi brothers on every corner of play?
Dan: I think it's a frozen food play for now. I think you need to get people like adapted and ready to embrace before, before it hits prime time on the takeout circuit.
Philippe: Yeah.
Dan: But if you don't think this is rising to the top of, of Skip or Uber Eats, at least in, in, in certain demographic circles, I think you need to check yourself.
Philippe: I mean, I think you could ghost kitchen for the first bit, like maybe that's actually what you do. You ghost kitchen bro. Rogie, uh, and you just see if people are ordering rogie, which they will.
Shubh: I don't even think you need to go that far. I think you stand up a website and you'd be like, order your roi.
Dan: I mean, I got my cube van.
So we can just like, we can just de deliver. Yeah. And then once, [00:27:00] you know, wheelbarrow wheel. Yeah. Well, the wheelbarrow last mile. Right. We gotta talk about last mile delivery.
Shubh: But I mean, like the, uh, I, again, we just, we'd like to talk about future sponsorships of this program, right? 'cause we don't yet because have any, um, Chimo The Chimo people, the, the pierogi people, right?
Like Yeah. We just hit them with what if, what if it was. What, is there some kind of partnership play?
Philippe: Well, what if they even just buy this podcast for the idea? Do
Shubh: you know what I love though? I love the idea of going to the grocery store and like, you know, you got the little bags of pierogis all stacked up at, at Superstore or Safeway or any other, uh, where, wherever else you may shop that wants to sponsor Sun Terra.
Um, and then, and then one of the Doors, home Depot, one of the doors is literally just vertical giant des and there's only five. I'm also thinking guys, there's like this, uh, so we have friends who are vegetarians. Yeah. And when you have like a Thanksgiving or Christmas and you have vegetarian friends, you're always looking for an [00:28:00] anchor in the same way that the Turkey might anchor you.
Oh wow. Yeah. Your giant pierogi.
Dan: Yeah. I mean, and stuff with, with with what you will, I mean, we can have pierogi uh, oggi of the world. Yeah. Right. You could have the bulgogi beef pierogi, you could have the, uh, butter chicken oggi. Well, you
Shubh: feels like you're pandering now, but yeah. Okay. Yeah. Yeah. I love it.
Yeah. I mean, pandering is great. Just for the record. Yeah. I love, I mean, I think, I don't even
Philippe: know if we need to hear more. Do you
Shubh: want
Philippe: to, well, uh, what's the price? How much, how much are you pricing this at?
Ooh.
Shubh: Yeah. When you're getting pitched right in your regular day job, at what stage did you start asking how much they sell this for?
Is your answer right now? Hey guys, it's too early. Or should we expect you to have your pricing strategy built already?
Dan: I think you just need to show that there's an ample customer base and a, and a market demand. Yeah. You know, for something as, as obviously hitter as this, if, if you're talking about something where there's an active marketplace already and you have, [00:29:00] you have significant competition and you need to have your pricing structure worked out.
Shubh: Holy cow. That was, sorry, the second I just, we now have had three and a half minutes of content in three hours where people are actually gonna learn something. Yeah. Yeah. That's incredible. So what he's saying is, are we saying we, we need to know the price today. What's the price in comparison? You said pizza earlier.
Yeah. Can I Turkey? Right? Like what do we do? How much is a giant Turkey? How much would you pay? Here's a better question. How much would you pay for this giant pierogi?
Philippe: I would be like, I'm assume so. It's 10 pounds.
Dan: Yeah.
Philippe: How many people does it fee?
Dan: Well, if you think that somebody's going to eat maybe a quarter pound.
I mean, you're talking 40 people. Yeah.
Philippe: Yeah. You might need a five pound option too. To be honest, 10 pound is so solid. Yeah, yeah, yeah, yeah. And that's so many potatoes. Like a
Dan: pizza is how much, maybe you've got like a pound pound or 2 25
Shubh: bucks minimum. Yeah. For an Oh yeah. Average, extra large pizza. Yeah. I think you charge a hundred bucks, minimum.
Dan: A [00:30:00] hundred bucks. I think a hundred bucks a bargi. You're, I mean, you're talking, you're talking though. Oh, yeah. You can blow, you can easily blow through a few hundred bucks to feed people with pizza on a party. Yeah. Why? Because somebody has to get in there, they have to make it. Right. There's a lot of, there's a lot of time that goes into that.
I think this is like what I love most
Shubh: about this. If I could serious it up for a second.
Dan: No, no, that's, that's not a, okay.
Shubh: There's a clear, uh, opportunity here. Like there, there's an existing people are gonna be like, there's lots of competition for the giant foods at a party. But that's why this is such a good idea.
Yes. Everybody has a party. Well, most people have a party. Everybody parties. Everybody parties. Right. You don't need to worry about competition. This is what I always used to tell my team is like, I'm not sweating the competition if the idea is big enough, right? Yeah. I only sweat the competition when the idea is small.
Like it's easier when we talk about this all the time, like the, everybody pays people. Ergo, what do I care about competition? What I'm saying is, I feel the same way about [00:31:00] this Perro G idea. Everybody's a, everybody's a customer, a pers prospective customer, and uh, I love it. Why don't we, well, let's, 'cause he's got another idea to pitch us that I want to hear.
Yeah. You gotta score this one.
Philippe: Yeah. I also just think going into my scoring, this really is not only, it's almost a luxury item and so I think it is a hundred bucks because again, it's like the focal point of the party. Yeah. Is I want. Oh, do you wanna come over for pizza? Like, no. Like, uh, thanks. Yeah. I don't know how that came through the mic.
I was be making fun. Yeah. So, uh, but, uh, uh, oh, oh, do you want to come over? We're having a bro rogie party. Can I eat, can I eat a bro Rogie with my bros bro down? Uh, no. That's what I want to
Shubh: do. So I would say, I know, again, we joke about these ideas not being serious. This is a legitimate idea. Like, Dan's like, oh no, it's not a real idea.
This is a real idea. You open up a ghost kitchen and should sell, and bro rogie. So we've appealed to our [00:32:00] listener. Sometimes if there is somebody out there who thinks they've got the capability to make this gigantic pierogi, that's probably what we need some assistance with.
Dan: So, I, I, I think what we could really do, I mean, Audrey Chapman, my, my dear mother Yeah.
Is coming up for Christmas. She's gonna be here on Audrey, on, on Boxing Day. Let's go. I think maybe we, uh, get. Not, do I not put Audrey to work? But
Shubh: I think we
Dan: take the, I think you're
Shubh: putting her work, I think you're maybe unlocking like maybe this is a dream shield
Dan: we're disseminating culture. Yeah. Is is really what we're doing.
Shubh: And really the only test. So we know a giant PGI can be made or we think a giant pierogi can be made 'cause it's never been done. We just need to know would people enjoy it in the way that we think we would enjoy it. And that's easy to test. You could just test this out with the family at, at Christmas time.
Dan: If Uncle Buck can make a giant pancake with a shovel, I think we can make a giant pervy.
Shubh: That was a movie though. Okay. I wanna hear idea number two and I want to be respectful of Dan time 'cause I wasn't respectful while he was waiting for us to set up. This is to me, [00:33:00] uh, we score outta a 75 here. Oh, of course.
Outta a 75 SALs.
Philippe: Yeah. This is a 75 salsa idea. You've heard
Shubh: the first episode, so you don't have to Why? Yeah.
Philippe: Yeah.
Shubh: Okay. That's 70. This is a
Philippe: 75 salsa.
Shubh: I, I'm actually inclined to almost go. Perfect score as well.
Philippe: Yeah,
Shubh: I, but the, here's what I'm gonna hold back. 'cause Dan said this wasn't even his biggest idea, right?
So if I give him a 75 now, I got nowhere to go for idea number two. So I'm I with, with the caveat that I'm reserving the right to go back and revise this score. 71. A 71. Which is which? That's my o That's, that's the highest, that's the highest score I've given out. I think this is the highest score of the pot.
Highest score combined. Yeah. SALSA score got a pretty good score too, but this might be it. Yeah. Okay. So Dan, now that you're riding this wave of extreme confidence and as this room gets hotter by the second
Dan: elation, really,
Shubh: so, you know, I think, um, again, as you know, in your [00:34:00] world, when founders meet with you and get that validation that this is a good idea, even if you guys don't end up, you know, potentially like.
Involved. They get that feeling after. It's like, Hey, I think I got an idea here.
Dan: Yeah.
Shubh: That's how you must feel right now.
Dan: Oh, I do. I mean, my dreams, I, I'm, I think I'm quitting my day job and it's brought over your best.
Shubh: Also love the fact you've identified a co-founder already, right. Because what do we always talk about?
Product and team probably is great. And if I had questions about team here right, it would be that maybe not knowing dad at all. I don't know that he can cook a giant pierogi, but he's already solved that problem. It's his mom. Yeah, his mother-in-law, right? Mother-in-law. Oh, no, no. My mom. Her mom.
Dan: Mom. Yeah.
Flesh and blood.
Shubh: Just your, oh yeah. So she all the way, right? Yeah. She would just wanna see you succeed.
Dan: Oh yeah. She's, she'd she'd pick up and and move her whole life here.
Shubh: Yes. Great. Okay, Dan, that was your big idea. Biggest gigantic idea. Now we've got a bigger idea,
Dan: the Titanic of, of businesses.
Shubh: Is it too Correct.
Stacked on top of each other?
Dan: No.
Shubh: Okay. Let me, I'll stop. [00:35:00] Okay. Dan, are you ready to pitch us an
Dan: idea again? I am, I am, I am. But there is a tiny, a teeny tiny preamble aside to this one. Of course. Um, I did mention the name of this idea to your, your co-host. Yeah. Uh, Mr. Bur, Mr. Burns there. And, uh, he did notify me that he's already tmd Oh yeah.
The, uh, the name. Okay. However, it, it, uh,
Shubh: so I'm here to, uh, maybe broker a deal. We, this is in the room.
Philippe: This
Dan: is a mediation we're gonna
Shubh: mediate. Yes. Arbitration is one of my specialties.
Dan: I did hear though, and I did a little bit of research, that the business never did quite get off the ground for Mr. Burns, unfortunately, back in 2014.
Yeah. Alright, so. I run this thing called the Bridge. So also this founder of this event that, uh, Mr. Burns was, I just wanna call you Mr. Burns from now on. That is one of his nicknames. Yes. Was uh, was so kind to attend in September [00:36:00] called The Bridge. And at the bridge we, we give away some things. We give away some tos, we give away some vests or some other form of swag.
And you go to a conference and you walk around and you get a stress ball, and you get a pen, and you get a pair of socks. You get all these things that hypothetically you need in your life, but you don't want them. You want to go to Costco and buy socks by the dozen? You know what you don't need there.
You don't.
I would like to know about,
Dan: let's talk about branding. Before I get to this, I'm gonna hold you guys in suspense, just a teeny tiny bit longer. Let's talk about branding. It's an
Shubh: incredible pitch already.
Dan: You are the company now. You're not the person getting the swag. You're the company delivering the swag. Yeah. What do you want? You don't want, I'll go back to socks.
Those socks are gonna get worn once every seven, 10 dozen days. How many pairs of [00:37:00] socks do you have?
Philippe: Bad laundry day. Do I wear? Yeah. Branded
Dan: merch and are, and you wear socks. Nobody can see them. They're covered by your pants. Yep. Terrible idea. Yep. Stress balls. People toss them away. Pens are gone. Even if you use them, they run out.
You know what doesn't run out ever. A toaster.
Shubh: I would clap for this, except I don't know how it'll sound on the audio. So, uh, just Chaz could take a note. Can we put in some applause? Sounds after? Uh,
Philippe: give him the name. Give him the name.
Shubh: Oh, yeah. I haven't heard the name yet. Oh, it's swagger.
Dan: This is swag that you need and that the companies need. Why This isn't any ordinary toaster. Everybody eats toast.
Shubh: Yeah.
Dan: It puts the logo on the toast Darn near every morning. [00:38:00] Logos. Faces.
Yep.
Dan: Taglines, yeah. Uh, slogans.
Wow. So you put your toast and that toast comes out. Oh my God. Of course. I want rogie again, honey. Put them on the list. Of course we're gonna have a rogie party. Oh God. Oh, of course. I, I need to go and renew my, my Microsoft subscription. Of course. I'm not gonna go and go on Google. 'cause my, I have that connection, that beautiful, tasty connection coming out of the toaster every day.
Shubh: Can I just tell you something? So my sister, many years ago, 10, 12, 15, gifted me a toaster that put Darth Vader's face on the toaster. And I have kept that toaster. Yeah. With still the toaster we use to this day. It's the only toaster my children have ever known. So you said earlier it's a forever, it's forever swag.
It's [00:39:00] absolutely. I can confirm. I can confirm that you are correct. I thought the other idea was pretty. Uh, yeah. Can we, sorry, can I just talk about widening the aperture? Like this is giveaway swag, but what if you just, this just became a product period. Um, Audrey's coming into town mm-hmm. For the holidays.
Yeah. She's probably very particular about, you know, given her cook cooking qualities, she might already be particular with her appliances. So maybe this isn't the right demographic, but just hypothetically. Mm-hmm. Um, I love you, mom on a toast every morning.
Philippe: Oh, that's cool. Mm-hmm. I like
Shubh: that. Programmable so daily I can, uh, some postments.
Dan: Toast Ments to the ones you love. If I could
Shubh: get out of this room and walk away,
Dan: okay, we forgot the NDA,
Shubh: right?
Dan: Everybody that's on this, on this
Shubh: podcast, don't worry. We've got a strategy for that. Uh, legally all the listeners just sign an NDA, right? We're cutting now, right? Yeah. Pat. [00:40:00] Patented by Dan. I think we're also all cut in.
If anyone takes these ideas, patent, they create them. You just have to say patented. You could have Toast Ments for your, your consumer brand. And what was it? Swagger. Swagger. How do you work toast into that name somehow?
Philippe: Well, toaster, right? Swagger.
Dan: I think
Philippe: Toaster by swagger. This is your exact idea. What was your idea?
So, so we, so this is what I was telling Dan. 'cause he was like, yeah, I'll come in to pitch swagger. I was like, I don't remember telling you about that idea. He's like, no, you didn't. So we independently have both. Yeah, but yours wasn't toaster. No. So, so mine was, so this is a better idea. This is a better idea.
It's almost very similar though. So I, I actually built it in 2014 at Hack the North, uh, as part of like a hackathon with my team. And the whole premise was you go to conferences, you don't wanna collect the swag. And so basically companies could use swagger. It was like tokenized swag, [00:41:00] walk around and get like tokenized swag, which was like so useless.
This is so much better. But, um, 'cause now like there's not even any digital tokens that are relevant. Um, but I ended up pitching this idea to Sam Altman. Sam Altman was one of the judges,
Shubh: Sam Altman, for, uh, the less, uh, involved in the ecosystem folks. Uh. Uh, a leader of a little company called Open AI Chat Chat, GPT for all you non-tech people out
Philippe: there.
That's right. Probably the most like well connected person in Silicon Valley's response. Well, so I always say I pitched Sam Altman, but the reality was we started pitching and then he got a phone call and left the room, and then came back at the end and I said, do you want us to pitch again? And he said, no thanks.
Shubh: That's okay. Uh, well, yeah, but what has he gone on to do? That's right. What did he know? Yeah, he's probably, I, I don't know Sam Malman.
Mm-hmm.
Shubh: But I get in his quieter moments, he's sitting around and [00:42:00] going, I built one of the, the most influential companies in the history of technology. I wouldn't, I was gonna say in the history of the world, but yeah, we're not there yet.
Um, but in his quieter moments, he's like, you know, that kid was pitching me this swag IG and I never heard. Wait. Yeah. I, he's always wondered what the details were. Where would I be if I. I'm assuming you have his contact details. You can send him this podcast and he'll be like, oh, wow. He made it. Yeah, he made it.
He he made it. Yeah. Yeah. He never, that phone call was probably Bill Gates.
Dan: You know what we could do, you know, instead of a boring email, you know, something that doesn't have any stickiness. Toaster, oh yeah. Toast Testimonials. Like under the Christmas tree on
Shubh: a, just, we're operating on almost
Philippe: mind. What say, what does it say on it?
See, does it say you missed out when you hit the toaster?
Dan: Remember me with your face. It says better like luck next time, [00:43:00] Sam.
Yeah, yeah, yeah, yeah.
Dan: Hey. With no context. With
no context.
Dan: That's right. Is this a threat? Did they get the right, Sam?
Yeah.
Shubh: Uh, I don't, this is, we usually have just a myriad of questions to dig into.
I think you've already established the product. There's like a, what I like is there's two paths to market a B2B angle, and a B2C angle. So B2C distribution is very straightforward. B2B, like you could go directly to the B, you go via the, the event companies of the world. You have a, a bunch of different opportunities.
I think extensibility, like, yes, it's toast. Um, I have a waffle maker, right? You could waffle makers, but stamp something. Right. Um, that would be good
Philippe: too.
Shubh: Yeah. I mean this is a really, the other idea was
Philippe: a really great idea. This is like, this is like the build your dreams [00:44:00] of toasters. You know, like the cars where you can customize everything.
Well, how about just customize the logo that it puts in your toast. It's the toast.
Dan: Like, yeah, I buy a car, get a toaster, and who wants an umbrella? Or whatever they've branded at the, at the dealership.
Shubh: Buy
Dan: a house, get a toaster. Get a toaster.
Shubh: Your realtor could deliver a toaster. Your, um, what's all the swag?
You know, you get the mail, like, you get like calendars, you get like notepads. But imagine all those people are delivering toasters.
Philippe: Well, now just think like, because could you just double down? Like could, you know how HelloFresh is obviously weekly deliveries of food or Yeah. Um, I we're just thinking sponsors
Shubh: HelloFresh and they're That's true.
I do. I like Wonder Bread. That looks great in a toaster,
Philippe: but could you, could you like I essentially get on a subscription branded food delivery. Like just every week I'm getting, um, I'm getting like [00:45:00] a, a neo financial
what, what
Philippe: Neo financial shaped. Tortilla. You know, his toast is boas. Just file that one away.
Yeah. Yeah. That's too bad. Yeah. Um, what do you think of, what do you think of like, branded food that just like, can I just, I don't want it
Shubh: in, jump in on your behalf here. You're pitching it. This is a totally different idea. This is a, your idea is not bad. Right. But logistically you've introduced a, a, like, an incredible amount of complexity.
I think it's about the toaster. It's, and I think your best opportunity is maybe you, you switch kitchen appliance. But I think this is such a good idea. And again, this like Darth Vader toaster is just, it's in my brain. Uh, Lucas Film know Disney.
Philippe: Uh, this is probably a great way to get a cease and desist actually
Shubh: what this is, I'm just talking about the, there's a
Dan: lot of margin and toasters.
Philippe: Yeah. We get
Shubh: your
Philippe: toaster made for very little.
Dan: [00:46:00] Oh. Nickels, nickels
Philippe: and then planned obsolescence or whatever it's
Shubh: called. But, but I love the idea that this is a corporate, like oh, you get your water bottle swag, you get your light up sunglasses you get for your kids and end up in the ocean there. Like all that swag ends up in the ocean.
Right? We're in agreement basically. Yep. Like just eventually it goes in the trash and ends up in the ocean. The toaster doesn't end up in the oceans. There's a sustain, there's an ESG angle here. There's a B2B, a B2C. There's just a brand loyalty, brand retention. There's also just a comedic angle. Yeah. Like if you don't think next year, once this is launched, Phil is getting a, a Christmas gift for me, which is my face on toast.
Mm-hmm.
Shubh: Right. And also he's gonna use that toaster for what do you, what Are you rocking a toaster today?
Philippe: I have no toaster, so when I want to, and it's super frustrating. So what do you do when you want a toaster? Put it in the oven. Uh, I put it on my cast iron with like too much butter. Yeah, it's obscene, but also I don't really cook that much.
So I [00:47:00] just wanna be clear though, do you think that Dan's idea or my version of swagger is better?
Shubh: I want to be very clear, 'cause I believe in being clear anytime you're working on something with somebody. I think clarity trumps like the true, you know, people talk about being nice. I think it's more important to be kind.
Philippe: Okay. Radical Canor.
Shubh: Sam Alban's not taking a phone call during dance pitch.
Philippe: Okay, let me just, that's how I would put it. Should we put it to the test? Should we call him right now?
Shubh: Let's call him up. Chat. GBT Call Sam al. Um, I, I, I am just flabbergasted. Yeah, you've already nailed it. With the B Bargi as a centerpiece.
Dan: There is a world where these collide, you need a baking sheet, a big baking sheet for your bargi.
Philippe: Yeah.
Dan: Now the baking sheet could certainly be stamped. With your logo or your, I love you mom. [00:48:00] And when you, 'cause you gotta turn the bargi once during with your big ass bargi shovel in it's cycle and you gotta flip it.
Yeah.
Dan: And you're gonna have on either side your wonderful message, but hold on. Yeah. What about
Philippe: a, a new appliance that we introduced into the home and it's the ro toaster. It's, it's specifically for, it's 600 pounds. Wait.
Shubh: Oh no, but hold on a sec. Okay. As much as I already, uh, you have to,
Dan: you have to fruit your dryer out of your house.
'cause it requires 240 volts.
Shubh: Okay. But just like, okay. Let's say that's an obvious problem, but from the people who brought you the, what was the name of the toaster swagger to, from the people who brought you Toast Min. Toast Min and Barro. Barro becomes the pierogi stamper maker. Yes. So it's just regular sized pierogis, but logoed at home.
Okay. Hmm. I don't love it as much as either the two other ideas. You know what I'm [00:49:00] taking aback I'd walk it back. I don't want,
Dan: people are lazy. Right. Let's just be honest. There's a reason why we wanna move from the model where somebody has to bake the barro in their house to where it arrives. Yeah. Hot red.
I
Shubh: fear going to have to eventually get to the point where we've got the volume such that the ROIA rides Ray.
Philippe: But I kind of love, I kind of love, it's like it sits on your countertop. It fits perfectly. You slide the parro in, it's like a shwarma. It's like a shwarma machine and it just turns it. If we hire a caterer,
Shubh: I dunno if you've ever hired a caterer, they arrive with all the accoutrements to, to cook your food.
Yeah. Or to, to heat your food. What if it just arrives and then you take, it's like a. Um, it's like a rotisserie parBI maker almost. Right? You just rotate it. They on a spit. They, they take that away. A bargi on a spit. It is like, um, it's like a waffle maker. You know what those waffle makers,
Dan: I don't think physics is doing us any favors on the giant piece of dough going in a circle.
Shubh: No, no. You flip flops and then it locks, and then it's like a Oh, so you have a [00:50:00] cage. It's a waffle maker.
Dan: Oh, wait, if you have a bargi cage, yeah. Now you found a logo ready surface as well.
Shubh: When you poured your mix in the top and then you, you, you can rotate the waffle maker. This is what my inspiration for this is.
It also pairs with the barbecue cover. Just spilled
Dan: all over myself. Smoke. Thank God we have
Philippe: videos on. Yeah. We can't edit.
Dan: Oh, I see, I see. You lost your sweater.
Philippe: Yes. Shocking.
Shubh: This
Philippe: is the thing in every,
Shubh: in two of the three episodes so far,
Philippe: but last time, last time I was wearing a t-shirt with my own face on it.
Shubh: Oh, nice. Which is a We move, wait, before we get, we have to score this one.
Philippe: Uh, I put
Shubh: myself in a
Philippe: pickle because
Shubh: is it be okay? Better or worse than the barro idea? Because you're gonna give it a high score. I can see that in your eyes already.
Philippe: Yeah. Um. I do think ROI is better. Like bro is transformational.
It, it redefines, it redefines social Connecticut category, [00:51:00] defining it's category, defined it redefines existing Yeah. And creates new reasons for the human species to collect as a group. Yeah. It's
Shubh: an automatic like, wow, nothing like that
Philippe: exists. There's, there, there, there. You've not only invented a new food group, you've invented a new party and, and, and, um, and so it's remarkable.
Uh, the toaster is just a little bit better. So I think you think toaster is a little bit better. No, sorry. Toaster is just, you're incrementally improving your day in the morning.
Shubh: Yeah. So you're, you're gonna give it less than 75.
Philippe: Yeah. So I think, uh, uh, I think swagger or or toast? Mins. Toast. Toast. Mins.
That's a better name. Yeah. Toast is a, to me coming in at, uh, 70 Salsas.
Shubh: Yeah. 70 salsas outta 75. Yeah. Okay. So I actually think. I think that what I love about the ROI is 'cause I'm a go to market fella and I love the simplicity, right? Because like all we have to do is come up like the, the great product is [00:52:00] defined.
Yes, there's gonna be different flavors, but like it's very clear to the consumer what this is. Yeah. Right? And all we gotta do is get it to the market, which I feel like this podcast is doing already for that reason. And for that reason only I would scored slightly higher than Ments. But I wanna be clear, had you just come in and pitched Ments, I would've been floored.
The fact that this is your second best idea of this pitch. Mm-hmm. Is unbelievable. Yeah. So I'm gonna give toast a bits. What did I give? Uh, 71. 71. So I'm going to just, for my kids, I'm gonna give it a 67. It's 'cause that will cause them to listen. They'll be like a dad said 6, 7,
6, 7. So
Shubh: I think it's an unbelievable idea.
You really, yeah, I do think roi. Like I say this without a trace of like comedic value, I actually think Bargi needs to be pursued. That is the [00:53:00] first time. Without question, I've said this on this program, right? Well, the barbecue cover, I was sort of like, should we do this? We should pitch well. Well, Dan will hear that episode.
He's already heard it. You already heard it. At this point,
Philippe: when this episode comes, I think like,
Shubh: I'm not kidding about this giant pierogi, five pound, 10 pound, like maybe a couple sizes. That's an anchor for the holidays. That's an anchor for sporting parties. That's an anchor for, uh, just like general get togethers.
And it is what we, this, this podcast is starting, we're focused a little bit on our own ecosystem and you correctly pointed out at the beginning. If you are from Western Canada, with the possible exception of the West Coast, as this might shock you guys. My family immigrated here. Um, pierogis, I, we still eat them all the time.
Yeah. Like they are
Philippe: Yeah. Institution. Yeah. In this market. I, I just wanna be super clear. I think that your performance today rivals, if not is better than Michael [00:54:00] Jordan's flu game. This was you, you shot, you know, you shot the game of your life. And, and we can't thank you enough for coming us like that because he had it twice.
Yeah. Right. It's like, yeah. It's like the
Shubh: entire, he went back to back, right. And here to four. You, this might be the standard that e nobody's come in and pitched to me.
Dan: Well, I
Shubh: you're the first
Dan: that, that's a amazing to, I mean, it really means a lot coming from such an established program with, you know, millions of active listeners
Shubh: by the time this you're this.
Absolutely. Yeah. Well, I think that all I can say to you, Dan, is I would be a customer of ROI and I would be a customer of Testaments and I would like to be a customer of ROI sooner than later.
Philippe: Yeah. I don't know if you need any more validation than that. As soon as, as the market is spoke, boxing debt
Shubh: when your, when your
Philippe: mom is here.
That's when I wanna try, my first and I are saying is like, maybe
Shubh: we
Philippe: could get an invite to free Christmas. Like, just like a sample. Well, we should [00:55:00] Thank you so much for coming down. This was incredible.
Dan: Thanks so much for having me guys. It's a blast. Appreciate
Philippe: patience with,
Shubh: uh, a set up. Appreciate the fact that this is the first time we've met, and I think everything that you've talked about is incredible.
And, uh, also first two time pitcher, first two time pitcher, two times back to back. Cool. Uh, thanks Dan, and we'll uh, see you soon.
Dan: Thanks guys. Appreciate it.
Shubh: Thanks everybody. Peace. All right. Phil, what do you think of Dan's ideas? Start with the giant pierogi.
Philippe: I love the giant pierogi. I like can't, yeah, I can't wait to bring it to every party that I'm at.
Shubh: I do wanna make sure one thing, 'cause pierogis are extremely popular where we live in the prairies from Manitoba, Saskatchewan, Alberta. Um, Chaz, you were out in a different part of the country. Do you think the giant pierogi idea that Dan pitched us, which is like we're talking like 10 20 pound pierogi, is a centerpiece [00:56:00] to party.
Do you think that also translates in Southern Ontario?
Chaz: Well, for me personally, I eat pierogis like once a week. Um, whenever I go and visit my dad, that's always the side that we have. But
Shubh: yep,
Chaz: I do sometimes kind of get like weird looks when I mention that I'm going to my father's to eat pierogi, so. Right.
I don't know. Do what you will with that information. So we we're
Shubh: gonna have to see if distribution is consistent out, out, uh, yeah. Out in the rest of the country.
Philippe: Chaz, what do you think people would say if it was like, you're on a, you're going on a road trip to see, to eat the biggest pierogi in the world?
Chaz: I'm, I, I personally would find that extremely tempting. I'm not sure though.
Shubh: Can I ask a follow up to Chaz? If you do go on a road trip to eat the giant program in the world, can I ask you two guys to go together and then record like, like audio from the whole trip and then we just release it as a whole episode?[00:57:00]
Philippe: Soho since recording this podcast, I sent this screenshot to you and Dan. And again, sorry to mess with the time because No, no, no. Okay. Now
Shubh: people now understand the intros and outros aren't always at the same time as the main guest.
Philippe: As the main guest. So yeah, we're recording this. Like what, A week and a half after?
Well, you don't have to tell them
Shubh: exactly, like,
Philippe: okay. Well, since that time I was reading the bio of this woman who owns a bakery and hosts like these dinners and stuff. And so it talks about how she's also written and directed a few short films. Currently, I'm, I'm quoting now currently she's working on a feature length film called Road Trip to the Biggest Pierogi in the World.
Isn't that amazing? Um,
Shubh: can we get it on the po? We need to watch
Philippe: this movie, or we need to star in this movie.
Shubh: Can we get her on the pod? I think Dan probably needs to be in that movie. Maybe if Agra VC could invest, like could just pivot a little and instead of AI and energy infrastructure, they could just pivot to like.
Produ [00:58:00] helping produce this film,
Philippe: helping film, film projects. You on the biggest pierogies.
Shubh: You did say, as we were talking to Dan, maybe Chimo will just buy this entire podcast for this idea. Do can we get to this person who's filming this film? Can we get them on the podcast?
Philippe: Yeah, probably.
Shubh: I think want an incredible, I think it would be unbelievable, right?
If we had had an episode about a giant pierogi and then we had someone come on about a documentary film where wherein they went to go see a giant pierogi, we could get Dan back on as a guest for that episode. I think it would be unbelievable.
Philippe: Okay. I'm gonna reach out to her right now.
Shubh: This
Philippe: is great.
Shubh: This
Philippe: is great.
Shubh: In
Philippe: real time, why would we record and maybe by, yeah, by episode 12 we'll have her on.
Shubh: Yeah. Or episode five, like depending on how the timeline works. Okay, so Dan had another idea, which was personalized swagger. I sort of, I think might've [00:59:00] re uh, reorganized the idea specifically around the toaster concept.
And just like being able to get a toaster for your friends that had your own face that would get put on the toast every day. I actually think that's a legitimate idea and I think we should potentially run with it and find, you know, just the standard toaster and then you just upload a photo of your friend's face or your own face.
Yeah. And then everybody for the holidays gets either Phil's face on their toast, the Tech Thursday logo on their toast, our new, your businesses on the line logo on the toast. Yeah. I love that idea so much.
Philippe: Yeah. I'm just, sorry, I'm just drafting a, a message to this direction. Oh, you're actually
Shubh: doing it right now.
Yeah. So you are, you are choosing to. I get, I can't even be mad that you're distracted because you're trying to further, you're basically creating content on the fly here.
Philippe: This is a LinkedIn cold dm. Hey, I'm not gonna say her name, but [01:00:00] hey, her name. I saw you're working on a movie about the world's biggest pierogi.
I love that idea. Funny enough, my friend and I run a podcast where we pitch business ideas, and one of the ideas was, one of the ideas was the, the a big pierogi, the bro, um, the ro,
Shubh: yeah.
Philippe: Yeah. The bro, the, a big pierogi. Not sure what the tie in is, but there has to be. But I'd love to chat more and, um, and get to know you.
Shubh: Is that weird? I think, I think this is great content where we can listen to you audio. Audio wise, a message that you're sending to someone on LinkedIn in real time. I think people are just like, wow, this is, it's, it's very, it's like inception, right? You're you're messaging Yeah. And reading and then reading the message [01:01:00]
Philippe: to are you being sarcastic or, or did you actually like that?
I
Shubh: I don't love it. No, I think Okay. But I do think maybe a segment where Phil reads emails he wrote this week would be, would really track. Right. It would be really
Philippe: great. Yeah. I do read a lot of emails. Uh, okay. Well that is sent, so I think it will make, I think it will be cool if then we actually do get around the podcast.
Shubh: Well, she's gonna go listen to the podcast though. But the episode three's not out. It hasn't, it's not hit the streets yet, so,
Philippe: so Oh. It's gonna be so inception because she's gonna listen to the podcast. Yeah. When it comes out. And this is gonna be on that podcast and she's gonna go, what the hell? Yeah.
Shubh: Yeah. I don't know what's gonna happen. I don't know if, I don't know. Um, but I'm very excited about it. I don't have too much else to talk about today with respect to all of Dan's ideas. I love, just to reiterate, giant pierogi. I think it needs to be in place by the Super Bowl. Dan and his mom need to get that going.
Yeah. Customizable toaster people right now. Right. We're coming to the holiday season. They're just struggling with, what do you get? Somebody who has [01:02:00] everything, a toaster that puts your face on their toast,
Philippe: boom, boom. I think
Shubh: that's, I think that's a winner, and we need to find somebody who can do that for us.
Philippe: Please. Yeah, please. And then, yeah, version one is, again, it, it prints your businesses on the line on every piece of toast.
Shubh: Yeah, of course. Your business is on the toast is what I could say.
Philippe: Oh, yes, yes Dude. That's amazing. Yeah. There it is.
Shubh: Okay. Uh, thanks everybody for joining us for episode three of Your Business is On the Toast and it doesn't, your business is on the, your business is on the line and we're toast.