YBIOTL Season 2 Episode 8
===
[00:00:00]
Shubh: Welcome to season
two, episode eight of
Your Business
is on the Line,
Canada's number
one business comedy
podcast.
The podcast where serious people come on and pitch
unserious business ideas. I'm
here today with co-host
Philippe Burns.
Philippe: Hello, hello.
Shubh: And
special guest Alyssa
McMaster.
Philippe: Whoa.
Alyssa: Yeah, and I love how you call me serious. That's so nice.
Shubh: Yeah. Uh, Alyssa, we met, uh,
one week ago-
Alyssa: Yeah ...
Shubh: at the Toast
Conference-
Alyssa: Yeah, we did
Shubh: where you and Philippe were co-hosting.
Alyssa: Ugh, it was not
Shubh: so good. I mean, uh, can I just...
You were hosting. Philippe was co-hosting with you. Yeah, I was
Alyssa: hosting. Yeah. He was just, you know- The, the man ... as a emotional sport, support man.
Shubh: Yeah. Emotional support
Alyssa: man. A white guy.
Shubh: Always
the co-host, never the host.[00:01:00]
That's
it.
Alyssa: And can
we talk about, uh,
you know, when we were, we were doing it, I had this whole bit that
I was gonna,
like, play this
music- ... and Phil comes out.
Shubh: Yeah. I
was there, yeah.
Alyssa: Right.
And
did you notice
that no
music played? That's right. And then Phil starts walking up,
and not a single person was clapping.
Yeah. I was like, "Bro."
Shubh: And for, for, for the audience, this
is a, uh, like, a women in entrepreneurship
conference. Yeah. So the audience is, uh, a
thr- a few hundred people, six men.
Alyssa: Yeah.
Philippe: Six men.
Shubh: Yeah.
Philippe: yeah. And, and Alyssa goes up there, does a
whole dance, get everyone's, gets
everyone standing, doing, like,
a kinda TikTok dance, and
then goes- It was a
Alyssa: Lush Life dance- Yeah
which was so fun.
Philippe: Lush Life. and then
she goes like, "I'm missing someone. Where's Phil?" And then,
and then goes- And then... And- I, And I, and
I- Cr- cr- cricket ... she goes, "There he is." And I walk
through the aisle- ... of 200 women, and, like,
I think you were the only person clapping. I was the only... I
Alyssa: did this. No,
it it was
so funny.
And then we were supposed to play The Man I Need. Yeah. Uh,
like, << Come be the man I need >> Yeah. And
didn't play. Yeah. And literally one...
Anyway, so I made
him go back. We had to
redo it. Yeah. And it
was
kind of, like, part of the bit. Like,
there's, like, there's,
[00:02:00] like, an endearment in doing it wrong the first time.
Shubh: Can, can you and
I just talk about something for a second- Yeah, of course ... without Philippe?
Okay. Um-
Alyssa: Yeah, bye ...
Shubh: the burden of having him as a
Alyssa: co-host. Bro, yeah.
Shubh: Can we talk
about that?
Alyssa: It's rough.
Shubh: Yeah. It's, uh- What, uh, what burden? Like- Hey,
sorry, Philippe. Uh, just one second. Go
Alyssa: ahead. Yeah, yeah. Can we talk um- Yeah. So in the morning...
can I tell... I'm gonna just tell the- Yeah, please ... and then I
want your take, too. Yeah. In the morning I got a text, and he said, "Hey,
can you..." And I'm not making
this up. Yeah. He actually said
this. "Can you just, like,
send me
everything we talked about-" Yeah ... "about today?"
Shubh: Yeah. Yeah. Yeah. I
Alyssa: was like- Yeah, hold up
I was like, "Yeah, bro, for sure. I can do that." But now
Philippe: hold on.
pause. Let me, let me, let me save
myself here. Then
Alyssa texts me and goes,
"Oh, don't worry, I changed the
whole thing."
Alyssa: Um- I did ...
Shubh: my favorite thing
about... And actually, I mean, let's just preface this by saying it's been a wonderful experience, but we're just
making fun of him right now.
So, um- Yeah ... my favorite
thing is, uh, we'll get on the call, and he'll just,
right before the guest
comes on, he'll be like, "Uh, Shubh, I didn't Do any prep?" It's like, I looked at the domain
of their email
address.
And
it works
Alyssa: [00:03:00] Yeah ...
Shubh: but
it's still very funny. C- I mean, to be fair, I don't
do a lot of
prepping. I
Alyssa: don't either.
Yeah. And Phil and I talk about this too whenever we ho- this is our second
year hosting
that
same event.
Yeah. And we riff
better just when we don't really have any plans. Oh,
Shubh: I'll, yeah, I, I
think we'd do poorly if we actually prepared. Yeah. We did prepare the first
few episodes. We had, like, little
sections of things
we wanted to talk about.
Philippe: Uh, yeah.
Shubh: Yeah.
But we don't do that anymore. We, maybe we should,
maybe we should've done
Alyssa: that. No. No, I
like it.
Shubh: Um, but
it is a lot. We should get Mark
Le
Dain on here,
and you,
me, and Mark, and just talk about what it's like
to co-host with Philippe.
Alyssa: Perfect, and then Phil can come out of the crowd, and we can one clap
him.
Shubh: One clap him. Yeah, yeah.
Philippe: But, um,
Shubh: no- Oh,
I should say before you
keep going, we're, we're back at Red
Mile Records today.
We're back
Philippe: at Red Mile
Shubh: Records ... with Alec and Matt.
Alyssa: It's gorgeous. It's-
Shubh: I'm
Alyssa: super impressed ...
Shubh: isn't it beautiful?
Alyssa: Yeah.
Shubh: Um, can I talk about, I
got a bone to pick with, uh, Red Mile Records though for a second?
Philippe: Okay. Yeah, sure.
Shubh: So, uh, I think we were one of the first
podcasts
to book in here,
and, um, I've been trying to book a little
lately.
They're getting
busy.
Philippe: Damn.
Shubh: So they've been very
[00:04:00] accommodating, but,
um,
I don't know. I'm d- I'm, like, a little, I'm very happy for them that they're getting, uh- We should get priority
more, more successful. Yeah. But I also feel like we should get,
like, "Oh, Shubh,
I've already got somebody booked in that day," they should
just say, "Hey, don't
worry, I canceled them."
Alyssa: You know, and that
is how business works.
Shubh: I think
Alyssa: so too.
Shubh: Like, they're booked in for eight, like, two eight a- days,
like,
two eight-hour sessions.
You want the, the studio for 60 minutes. We're gonna bump 'em.
Alyssa: For
sure.
Philippe: Right.
Shubh: Okay.
Philippe: Eight hour, who's recording for eight hours?
Shubh: I don't know. People
are in here for eight hours? Alec, is that true? They recorded a podcast for eight hours
So,
so Alec is saying for the, the audience, two...
They came in and they
recorded two podcasts and
had a whole day
We did two podcasts a couple weeks ago in, uh,
two hours and seven minutes.
Philippe: Wow.
Shubh: Boom. So
just gotta get more
efficient. I'm not as good
as you guys. Anyway. No, no,
Who is?
Philippe: But, but[00:05:00]
may- Who is? ... maybe
to just add
a little bit of, a a sugar to Alyss-
Alyssa, uh-
Shubh: Yeah.
well, I wanna hear more about Alyssa ...
Philippe: is, is so incredible. I'm so excited to have her. Uh- Stop ... she's so intelligent and funny
Shubh: and- Can I honestly say,
so when I go to an event
sometimes and someone goes up to emcee, my usual immediate
default is, "I
should be
doing this."
Alyssa: Mm-hmm.
Shubh: I
did not think that when you were doing it.
Alyssa: That's the nicest compliment.
Shubh: Yeah, you were crushing it.
Alyssa: Thank you.
Shubh: Yeah, before Phil came.
Alyssa: Yeah, of course. And then, you know, dampers.
But still,
like, if it
was at 100,
like only down to
like
90.
Shubh: Yeah.
You
know when you're running down, uh, uh... When you're sprinting- Yeah ... and someone puts one of those parachutes on the back, you're not gonna sprint
as quickly, but
it's still good for you.
Alyssa: But I look good
doing it.
Shubh: Yeah, that's right. Right.
Exactly. Yeah. You look awesome.
Yeah.
Philippe: Can I tell you something else that was kind of crazy?
You were the parachute on the back just... I was the parachute. Yeah,
2_CAMERA 2: sorry.
Philippe: Just making sure real quick. Can I tell
you something
else that was crazy
that happened at the conference?
Yeah. Um, there was, uh,
the,
the, um,
head of diversity and inclusion at
ATB was speaking on the conference- Yeah ... and
spoke once with
you.
Shubh: Are we [00:06:00] gonna get ourselves into trouble here?
Philippe: Um, I don't think so. Um-
Shubh: Do you bank with ATB, anybody?
Philippe: But she was on the, the panel. Yeah. She was
on a panel that I wasn't watching 'cause I had to emcee the other stage.
Um,
and she comes up, like, a- after she spoke and goes, "Hey, sorry about the
potshot I took." I go, "What potshot?"
And she goes,
um, "Oh, uh,
I
moder- I emceed this three years ago.
and so I was up
on stage and I was like, I explained how I moderated three years ago and
how now they've replaced
me by a white guy." Oh, man.
And then I s- I said,
I said sh- then
she says, um,
"So they're taking all of our jobs." And I
just had to...
Then I had to go back on that stage,
and I was like, "Why, why does
everyone hate me?
Oh, yeah, 'cause, uh,
I've, I've
been made the enemy at this thing."
Alyssa: Yeah, that's a good point though. Yeah, but, you know,
uh, there's something just like really hot about being able-
to be the only
white guy in
a room Yeah, And-
Shubh: Alec knows what's up. Yeah
Alyssa: and, you know, handle [00:07:00] it. Right.
Shubh: Yeah.
Alyssa: So it's great.
Philippe: That's, that's
fair. Yeah, exactly.
Shubh: I often am like, "What's it
be- what, what would it
be like to be the only white guy
in the room?"
Alyssa: Right. Has it
ever happened?
Shubh: It's awesome. I've never actually only
been in a room with one of them.
Um, uh- What?
Philippe: I'm the
only white
guy you know?
I'm the only
Shubh: white guy, Phil?
Uh, Yeah. No. I'm saying there's always multiples.
Alyssa: Yeah.
Shubh: Um,
uh, actually, Philip,
before we leave that, you were very
kind during that conference 'cause my daughters had a booth.
They were doing their, uh, the
press-on nails and the crochet and, and Pip was up there pitching people to go down to the booth, bought an item
and was, like, waving it
around.
So, uh, and they did okay.
They sold 10 units and people-
Alyssa: Wow. Yay. Yeah. Good
for them.
Shubh: Yep.
Alyssa: They were awesome.
Shubh: Yeah. No, everybody was so kind
and supportive. Um, but we haven't really
talked at all yet about you- No
Alyssa. I
Alyssa: know. We're just talking about Phil, the white guy.
Shubh: Yeah. Uh, the gravitational pull that his people have, uh
Philippe: The whipping boy.
I'm just the whipping
Shubh: boy.
Oh
Alyssa: my God.
Shubh: Nope.[00:08:00]
Alyssa: Stop.
Shubh: Nope.
Alyssa: If
you
have to explain
a joke-
Shubh: yeah ... yeah ...
Alyssa: man. Just for,
Shubh: to explain it out there, the king would
have someone who got whipped on his behalf. That's
what the reference is.
Philippe: The prince, the prince. Yeah.
Shubh: Or prince. Yeah. I
mean,
I'm sure the king had a whipping- Well, I guess
nobody whipped the king.
Alyssa: Yeah, And that whipping boy was absolutely hired and paid
for
sure.
Anyways.
Shubh: Definitely a successful white man.
Alyssa: Move on.
Philippe: I,
uh...
Shubh: Alyssa, tell us a bit about yourself.
Alyssa: Ooh, that's a good question. Um, born and raised in Calgary. Yep. Which doesn't happen super often anymore. I have two awesome kiddos, five and two, so that's, like, a super exciting part of my life.
Um, but I'm here 'cause I
do, I'm a collector of side hustles in terms of- Amazing ... in terms of work. So, um, I'm in tech sales, is
like, my
bread and butter. Um, and then I do confidence coaching and speaking on the side as well. So I do, like, um,
I'm that
person who-
I get bored really easily, ADHD Yeah.
#anyoneelse who's
listening or anyone else here, Phil?
[00:09:00] But I get bored
easily, and I think when I started my career, I started in public relations. Yeah. Um,
and just, like, didn't quite fit into anywhere. Like, I was like, "Maybe I'll do government. Maybe I'll do sports. Maybe I'll
do something cool." And everything always just felt like I was forcing it, um, until I realized that, like, what if I just, like,
was entirely authentically me and just did
whatever I felt right?
Oh, yeah. And
just,
like, followed my
gut? And that
was, like,
super scary for a
lot of people around me. My mom, my mom's like, "You can't just, like,
be
a vibe," you know? Yeah.
Right. And I was like,
"But what
if I, what if
Philippe: I could?"
Uh, foreshadowing for my business idea, by the way.
Alyssa: Um,
but, uh- Got so excited ... yeah. So now I am the Head of Tech, uh, Head
of sales for NeedTech, which
is a really cool- Yeah
food rescue tech here
in Calgary. Oh, cool. Um, CEO is Lourdes
Juan, who
is an amazing, amazing entrepreneur in Calgary, so
that's been an awesome space. And then also, I do consulting for Sales for
Toast, which of course
is, uh, the women
and getting women into tech.
Shubh: Amazing. Uh, you mentioned two things, and I have follow-up
questions about.
Okay,
great. One is confidence [00:10:00] coaching.
Alyssa: Yeah. Let's get deeper
into
that.
Shubh: Well, maybe instead of explaining it, could you
maybe give,
uh, Philippe and I a bit of confidence coaching? Oh,
Philippe: just give Shubh- Yeah ... 'cause he
looks
a little nervous
Shubh: today. Yeah, yeah.
Yeah. Yeah, maybe-
For sure.
Alyssa: Phil doesn't
Shubh: need any ... as everybody
who know, everybody
who knows me professionally, I lack
confidence, so
Alyssa: like- Yeah, I don't think anyone
here knows it, but, but let's
do a
little sesh.
Yeah. Um, tell me about your
deepest childhood trauma. That's not it at all.
Um. Um.
Shubh: Yeah,
how much time
Alyssa: do
you need? No,
but- I
Philippe: actually know
his.
Alyssa: Yeah.
Give me.
Philippe: I got a few.
It's,
it's he broke his arm playing one, one down of football. That's
Shubh: right.
Alyssa: Oh,
Philippe: no.
Alyssa: And he,
Shubh: like, refuses- Yeah ...
Philippe: to
talk about it And then you're now done
Alyssa: forever.
Shubh: I didn't play football after that,
Alyssa: yeah. Yeah, I don't blame you. Yeah. Okay, so why don't
you get back on the field? What feels, what feels yucky there?
Shubh: Uh, my arm.
I
didn't like having two elbows briefly.
Alyssa: Fair
enough.
Shubh: But wait. Can you actually- Yeah
so confidence coaching, someone reaches out and
like,
"Hey, I want
to operate,"
uh, and I'm not trying to gas you
up too much, but you found this ability to, like-
Alyssa: Totally
Shubh: just do,
[00:11:00] just be,
and,
and that requires an immense- Yeah ... amount of confidence.
So that, is
that what you're trying to help
other people do?
Alyssa: Sometimes. Yeah. Um, to
me, confidence
is the ability to come back when something rocks you.
Shubh: Resilience.
Alyssa: It's resilience. Mm. I love resilience. Um. It's my
Shubh: favorite thing.
Alyssa: Yeah, and it's, I do it through a, a form called neutrality. So how do we get
to
a point that, like, things
feel neutral enough for us to make
a good decision? I love this.
Because
there's,
like, nothing fucking worse
than- People who are like look in the mirror and say affirmations and say that- Yeah ... you're the most amazing
person in
the world, like bullshit.
Yeah. Phil, maybe
Shubh: you
should stop doing
Alyssa: that.
Phil, Stop doing
that. Doesn't work.
Maybe it works for you.
Um, but it's often bullshit for so many people. Yeah. And, and people can't
actually resonate with that when they're not feeling fantastic about themselves.
But then
also, people then, uh, the other option is they go to, "I suck.
I'm the worst person in
the world,"
right? There's this lack of neutrality.
Um, so it's not about, confidence isn't about always being the
most amazing person
in the world
and feeling
you're your most
amazing. Um,
it's about
hit-
hitting your rock and then finding
that neutral [00:12:00] quicker. It's that like building that resilience quicker.
So some
people that I have, uh, clients that I have, their biggest, uh, goal in confidence
is to say no in a meeting- Yeah ... and
then nothing else after
Shubh: Yeah
Alyssa: right?
Shubh: Satisfying.
Alyssa: Some people's, some people's goal is to be like me and get on a stage.
Yeah. Um, some people's
goal is to just,
like, put
on an outfit that they really like and,
like, not
second-guess it all day long.
So everyone has, like, a totally different
goal
in confidence, and I think it
also looks
different for everybody. I'm, like, an extreme extrovert.
Like, like,
I only- Yeah ... get fired up by people. I- don't- I know ... really get
Shubh: that vibe.
Alyssa: Right? Um, there's not many of us. There's only a couple of us. Um, I'm extreme extrovert.
Uh, I- I'm, like, confidence for me looks very
different from someone
who's more of an introvert. Yeah. So that's what it's
all about, is finding what that, what your goal in
confidence is, um, for your own self,
and then being able
to build the resilience to come back
to that confidence faster, um, not to
not feel insecure.
Shubh: Whoa, that's incredible.
I don't know how you
arrived at that,
but it's amazing. [00:13:00]
Alyssa: Can I tell you?
Shubh: Yeah.
Alyssa: I'll tell you.
Shubh: Yeah.
Alyssa: Okay. So
I was in sales for
ever. Um, and I... The same week,
I had three different clients of mine
ask me how I'm so confident
and
if I can teach their daughters.
Philippe: No
way.
Alyssa: Mm-hmm. Whoa. So that was six years ago now, and it was
just, like, a universe thing.
Like,
people kept saying, like,
the exact same
line. Like- Yeah ... "How
do you do this?" A- and, and the one guy in particular, I walked in.
he was actually a car sales
guy. I was buying
a
car, and the one guy. And I walk in and I was like, "Hey, this is my budget. This is what I'm buying. That's the
car that I
want. So, like, make it happen."
And he was like, "How are you
so confident, and can you
teach
my daughter?" Yeah. And I was
like, "Yeah, okay, but get me the, get me the
car first." Yeah.
And then it was two clients, um,
who I would walked in and was
like, "Hey, here's the contract." Um, and they kind of were, like, trying to, like,
push the- push me around a little, and I was like, "Absolutely not.
This is the contract." They signed and
were happy, and they're like, "You need to teach my daughters how
to do that."
Shubh: Yeah.
Alyssa: So from
there I was like,
"I actually think
I can teach this."
Of course, like, I'm extroverted naturally, but that doesn't mean I'm confident naturally. [00:14:00] Sure.
Um,
so from hearing
that
this was a need, I started
building a course, a confidence
course.
I had
100 women take it in
the first six
months. Holy
Shubh: crap.
Alyssa: Um, and then from- Whoa ... yeah, it
was great. And from there
I learned a whole bunch of things about, like, what confidence means to
everybody else, um, what actually might
help and
what might not help,
and then I started
doing one-on-one coaching. From there, tech companies started reaching out,
and they're like, "Hey, you need to teach my
team because,
like, we
need our front of house
staff, AKA customer success- Yeah
"uh, sales,
to be able to have
these hard conversations,
um, and to be able to come back to that
neutral when you get, like, the big F you no." Especially in
sales, we know what that feels
like.
Shubh: Yeah.
How do you have time to do this with your full-time
job too?
Alyssa: Um, great question, an amazing husband.
Shubh: Yeah.
Alyssa: No, for real.
Like-
Philippe: Wow ...
Alyssa: like, yeah,
like,
I d- like, like, this is- He is great.
By the way, I've
met him before ... he's wonderful ... and I love him to my aunts
Shubh: actually. What's, what's his name?
Alyssa: His name's Steve.
Philippe: His name's
Shubh: Steve. Oh, right, Steve.
Alyssa: Yeah. If you actually wanna know some, like, lore- Great job,
Steve ... do you
wanna know some lore about Steve and
I?
Shubh: I, we love talking about
Alyssa: dating-
Shubh: Okay
dating, dating stories on
Alyssa: this podcast.
Okay.
[00:15:00] We met, um,
through a Christmas card. Phil, do you know this story yet? What?
Philippe: I think I do, but
Alyssa: please- Okay ... re- explain it ... wait, what
do you mean you
Shubh: met
through
Alyssa: a Christmas card? So I'll show you pictures later. Explain. Steve was tired
of getting, like, family Christmas cards with, like, all of the, the cute k- cute kids when he was single.
So he started making his own and he c- and,
like, his, his photographer called
it, like, dude noir.
So-
Shubh: Steve
is incredible.
Alyssa: Yeah,
no, he's incredible. Um
And the
picture that I saw, so he had done a couple before. The picture that I saw, I was at a party, I was,
like, dancing,
and I was like, "I just, like, need to be with a guy who's fun."
'Cause everyone's like, "You
need a guy who, like, settles you." And I was like,
"I don't think
that's for me." Right.
Like,
I
want someone who can, like, meet me at my level, but, like, how am I gonna find that? 'Cause I'm bizarre. Yeah. Um,
and I look on
the fridge and I see this guy in a leaf thong, hair down to his hips,
like, lying, like, like, an American Beauty style.
Um, and it was
like, "Merry Christmas, love Steve." Now,
I thought it was... Like, remember
The Chive? Remember when that was, like, a big thing?
Shubh: No.
Alyssa: You don't remember The [00:16:00] Chive?
It was like,
um,
pictures and memes, but, like, very
bro-y.
Shubh: Okay.
Alyssa: Um,
I thought
it was, like,
a picture from, like, some website, and they were like, "No, that's Steve and he's single, and I don't understand how we haven't connected you two,"
and then the rest is
history.
No way.
So, So, now we
do Christmas
cards together every year.
Um, the
Christmas card
last year got nine million views.
Shubh: Wow. Nine million views?
Alyssa: Yeah,
and I... I'll show you. What are
you
Shubh: doing on this
podcast?
Alyssa: No, I
know. Someone needs
to just hit me up for the business idea. You need
Shubh: a confidence coach.
Alyssa: I know. You need a confidence
Shubh: coach.
You should've said no.
Alyssa: Yeah. But back
to it, like, truly, like, he does, um, he
does a lot of the housework, he does a lot of the
parenting. Like, we, like, really s- probably 60/40 on
his side.
Yep. Um, plus he's
a,
an oil
and gas operator, so he is... Yeah.
But that's
how I do it.
Like,
and, and also grandparents. Yeah. The
real wealth nowadays is
having
grandparents who are hands-on.
Philippe: Yeah. Right.
Alyssa: Yeah.
Philippe: Absolutely.
Alyssa: Yeah. So, like, honestly,
that's how I'm able to,
like, quote-unquote, "Do it all," but
I also, like, I'm
a confidence coach.
I'm really good at setting boundaries. Yeah. [00:17:00] I'm really good at telling people,
"This is what
I can do. This is what I can't do," and then really just making sure that I stick
to them.
Philippe: Yeah.
Shubh: Exce- except this
time when you agreed
to do this podcast. No,
Alyssa: bro, this was so fun. I was thrilled. Can I tell you
Philippe: my number
one booster of confidence?
Alyssa: Yeah.
Shubh: Yeah.
I want to hear it. I would love to hear it. Um-
'Cause you,
you, you, you
operate with confidence, I would say.
Philippe: Well, thank you. Yeah. Um,
but it's, it's, it's a simple trick.
I,
gr- growing up, until I
was, like, 25, in, in
fact, I think
I still do, but had, um,
I didn't know this is
what it
was called, but hyperhidrosis. So
I
sweat, like, my pits sweat so
much. Yeah.
Um-
Shubh: I've been there ...
Philippe: and, and, like, before I would even leave the house, if I had
a shirt like this on-
Sweat
massive pits, pit stain.
Shubh: Yeah.
Philippe: Okay. And I was still, like, confident obviously, but not as conf- Like, I would never raise
my arms. My arms would just always be down.
Yeah. You'd
Shubh: wear a lot of
undershirts, yeah.
Philippe: Uh, I... No. I would sweat
through undershirts.
Wow. I
would sweat through hoodies. Okay, that's a lot. And I'm talking, like, before I left the
house.
Like, if I
was just wearing a T-shirt,
I wou- and I'd be
working or something, a bead of sweat [00:18:00] running down my arm.
Oh. So
then I discovered
Drysol. It's this,
like,
uh, deodorant that you put
once every three months on. And it's, uh, well, you
gotta
start, like, using it
a lot more, uh,
and then y- it goes
down
to once
every three months.
I, I swear to God, it could double as, like,
cement
sealant.
Alec: Yeah,
Philippe: Yeah.
Alec: It's
Philippe: like- ... I'm not convinced
it's good for you.
Yeah. But don't sweat anymore at all and, uh,
now I can, now
I can do this.
Oh. I can raise my arms, and, uh, I'm, I'm g- I started
using it
when I
was 25. I honestly think, like, w- who would I be if I had discovered this when I was,
like,
17?
Alyssa: This podcast- This is- ... is brought to
you by
Shubh: Drysol. I would love- I
would, I
Philippe: would love- I, I would- ... to
be a, an ambassador of Drysol.
Shubh: This is interesting, if we could
digress for a sec. Uh, armpit sweat. You know, pe- I'm always jealous when people can just wear,
like,
dark shirts
Like gray shirts
Alyssa: Yeah
Shubh: Like just gray T-shirts,
'cause I'm like, uh,
"No, I get sweaty."
Philippe: Drysol, brother.
Shubh: [00:19:00] Drysol. You also, um... so well some other tips over time. Shampoo instead of soap in your underarms-
Alyssa: Oh ...
Shubh: also
reduces
the amount of sweat.
Philippe: Interesting.
Shubh: Yeah,
big time. This is a
Alyssa: fun one
Shubh: too- And
if- you're- ...Witch
Alyssa: hazel ...
Shubh: in an absolute pinch, and this is giving away the whole goose, they have these little things you can put
on the underside of
your shirt, like little pads that, uh,
they are
hard to see.
I
Philippe: heard about the
pads. Yeah. I, I think I
just
never wanted
to do the pads.
Shubh: Yeah. It
seems so- But that's
only in an emer- It's just like literally like a, like a- That's only in an emergency. It's like an armpit
Alyssa: tampon. Yeah, but like, like,
Shubh: yeah-
Alyssa: But an armpit pad. Yeah. like the branding is like- Yeah ... is like,
"Raw for men."
Shubh: Yeah, yeah.
Totally. "
Alyssa: Pads for
men."
Shubh: But I'd always looked
at Drysol, but I never could... I was like, "What is that gonna do
to my body?" But maybe I need to get
on board.
Philippe: I'd, I'd looked at some, uh, um, some studies, and it wasn't too bad.
Shubh: Were, were
they studies presented by
Dr. Drysol? Yes.
Alyssa: One-in-one doctor recommended.
Yes.
Shubh: It's- Um,
Alyssa, so that's
amazing. Confidence coaching, tech sales. You also, though, are, like, a professional host.
Alyssa: [00:20:00] Yeah,
yeah, and, and, and it's really only come
up in the last
couple years that
people are really excited about this, 'cause I think we've
all been at
events that are, like-
Shubh: Boring ...
Alyssa: so
boring.
Yeah. I
think there's, like, most events are so boring. Um, and before that was, like, I think necessary when, like, when, like, all of,
like, their
CEOs were just, like, stiff old guys. Um-
Shubh: I don't know that it ever
was
necessary ...
Alyssa: right? That's the question. I'm
trying to
give a little bit of benefit of the doubt, thinking that,
like, these- Yeah
old
guys had a little bit of fun. But the thing is, like, all those guys had way too much
fun behind the scenes. Like- Yeah ... I think our generation is just- Tons
Philippe: of, tons of, they were doing
cocaine ...
Alyssa: they were doing cocaine and- and strippers. Yeah.
Yeah. You know? Yeah. And, uh, I think our generation is
just bringing it, that fun to
the forefront- Yeah
and
realizing we don't need cocaine. We actually just need, I don't know-
Philippe: Someone
exciting
Alyssa: up there ... someone exciting up there.
Yeah. So- A fun
Shubh: conversation
Alyssa: so yeah, so, uh, I probably do, like, one a month of, like, hosting. Um,
and, uh-
Shubh: But the craziest thing to me that you told me- Yeah ... if it's okay to say.
Alyssa: Yeah.
Shubh: Someone you don't know-
Alyssa: Yes ...
Shubh: asked you to emcee their wedding- Yeah
and
Alyssa: paid you. Yeah, [00:21:00] and someone I know, like,
a
little bit.
Shubh: Yeah.
Alyssa: Um, but like-
Well, we
all
Shubh: know
Alyssa: everyone ... yeah, but,
like, not an... And,
and yeah, they paid me to emcee their wedding, and I was like, "This is actually so, so sick," and, like, "This is
what I wanna
do forever."
Shubh: I love microphones, first of all. Have you emceed a
wedding
Alyssa: before? Do you?
Philippe: Uh, I got
one coming up. I'm really nervous
about it,
Shubh: but
yeah. Emceeing a wedding is the greatest because the crowd
is... There, there's
no, uh, there's no static.
The crowd
is ready to enjoy
anything that
you do.
Alyssa: Absolutely.
Shubh: Everybody's in a good mood. Uh, it's the best
Alyssa: No, it's, it's so fun
Shubh: And my, all my friends now
have been married for quite some time. I
haven't been able to MC a wedding since like ni- like 2008. I had a run
where I did like three in a year.
Alyssa: Yeah.
Philippe: Ugh. This is like your dream, right? No, it's true.
Shubh: Getting paid to MC. Maybe. I'm
just saying
if you
ever gotta sub, sub something out, Alyssa, you got
two
bookings in an evening,
you know.
Yeah. Well,
Alyssa: maybe-
Shubh: I'll, you take your cut,
and I will try
not to embarrass you. Maybe if somebo- you know, I [00:22:00] could add a little color to a wedding. I'm just
saying. Oh,
Alyssa: that sounds really nice, actually.
Shubh: Yeah. If you ever ask to host- 'Cause you know
what? A lot of the weddings I have- ... an Indian wedding,
I
could maybe, I could pop in
Alyssa: Oh, that'd
be really nice.
You know if you want Do you know how to dance? Do you know Bollywood dancing?
Shubh: I can, I can sing and dance a
little.
Oh, yeah, you can. Whoa. I don't wanna toot, I don't wanna toot my
own horn
Philippe: That's impressive.
Shubh: But
Alyssa: you
got
Shubh: to How do you- You got to if you're-
Alyssa: Okay,
great. But I don't know... Actually, no, Indian weddings are the ones
who would probably
want me the
most, like, let's be honest.
Yeah, they-
Just like pump it up the,
like, on five
days straight.
Shubh: Yeah, that's the thing, is
you, you, you gotta
give up two weekends.
Alyssa: Yeah. But- Minimum ...
Shubh: that is incredible. Your
background is incredible.
I think this confidence coaching is incredible. I'm
sorta like
y-
people should do this.
Yeah. Resilience, there is
nothing I think more important
in this world than the ability to
be resilient.
I've talked about this before on the podcast, but we've been through some stuff
the last couple years. You know, my, my mom passed away, my
brother passed away, my wife just recovered from breast cancer. I'm like, if you can't recenter yourself-
Mm-hmm ... through each of these, like, real things that
are going on,
the fuck?
How are
you gonna get
through the day,
the week, the month?
Alyssa: 100%.
Shubh: [00:23:00] So everybody reach out.
What's the confidence coaching business called?
Alyssa: Let Me
Introduce Yourself.
Shubh: Ugh.
Alyssa: Cute,
right?
Philippe: Oh, that's
really cute.
Alyssa: Oh,
thanks.
Shubh: That is an incredible name.
Alyssa: Thank you.
Shubh: I'm yelling, I'm so
Alyssa: excited.
And then it,
like, and then it, like, kinda, like, just flew into, like, also, like,
my hosting and, and
emceeing too 'cause, like, it's just kind of like...
It's a g- yeah,
it's
a fun name.
Shubh: Alec, you gotta
get
Alyssa on
your influencer podcast.
He's gonna do it.
Alyssa: Yeah, 'cause I also do influencing
work, which is horrible, but
actually,
actually- 9
Shubh: million Christmas card views ...
Alyssa: but,
like,
also, like-
Shubh: I'm yelling
Alyssa: now ... influencers. And remember that Pete Davidson
was like, "I can't believe these, like, women are
getting all this money on influencing"?
Do you remember this? Yes, I do. Yeah. I
do. I'm just like, like, no, like influencing, like they pay so much fucking money, it's crazy.
Philippe: How many followers you got on Instagram?
Alyssa: How many followers you got?
Um, 15,000, which I'm
actually- Okay ... a micro-influencer. Yeah. But,
like, I'm super proud
of that.
15,000 is not...
Shubh: And especially today, it
is hard
to actually get people
to follow.
Alyssa: Yeah.
Shubh: That's incredible. It is.
Alyssa: Yeah. Um, and, like, I
just one more note before we
kind of move
on, but-
Shubh: No, no,
Alyssa: let's talk about you ... back
Shubh: to resilience too. Back, [00:24:00] back to Brazilians.
Alyssa: Brazilians?
Shubh: Oh,
Philippe: resilience. Oh,
Shubh: what are you thinking about? Oh, resilience.
I thought you said
Brazilian.
I've had two problems. I think I'm getting- He's, like, literally
Philippe: staring at
me. I'm like- I think, I
think- ... "Oh, Phil,
I'm that good" ...
Shubh: I
think I'm getting old 'cause
yesterday, uh, E- Emmy, our friend Emmy
said,
"Phil, I've got a great tapas restaurant to recommend for you,"
and
I thought she said- Topless
topless restaurant. You're like- And I was like- ... "
Philippe: Yeah, yeah,
so fucking
Shubh: good. Yeah" ... I was like, uh- "Tell me about it" ... well, my bit was that it's just a restaurant with no roof.
Alyssa: Oh,
Philippe: that's cute. It was
a good bit, but
also, like, it was kinda
crazy that this woman I just
met- Yeah ... would be recommending
Shubh: a
topless establishment.
And, and if, and if you know
Emmy, that
is, like,
a million
miles away from anything that she
would
Alyssa: recommend- But also, like-
to people ...I find, and this
is,
like-
Shubh: So back to resilience.
Alyssa: Resilience. But-
Shubh: Not Brazilians. Brazilians. are cool. Brazilians. Hey, Brazilians
Alyssa: are cool
Shubh: too.
Alyssa: Yeah.
Shubh: All, all
parts of Brazilians are cool.
Yeah.
Alyssa: So- You know, I don't wanna generalize, but also back
to the topless bar-
Yeah ... um,
topless restaurant. Men like
just like don't, you
guys don't understand when people are like
coming onto you. So like I'm
actually interested
to
know- Well, it's
Shubh: never [00:25:00] happened for
me, so-
Alyssa: See, that's the fucking problem ... but, yeah Like dev- it definitely has.
Mm. So if a woman's like, "Hey, have
you been to this topless bar?"
You're like,
"Oh, doesn't have a roof." Whoo.
You guys are so funny. That is
Shubh: a
Alyssa: good
Shubh: joke though, right?
Alyssa: Yeah. It's
Shubh: a pretty good joke.
Philippe: Yeah. I fall
into that category of not knowing when people are coming onto
me. Yeah. Yeah.
It,
it's gotta be really obvious.
Alyssa: Yeah.
Philippe: Yeah.
Shubh: I, I mean,
my w- my wife has, uh, I'm sure come onto me in the last
years.
Nice. But I don't know that anyone else ever has,
so.
Alyssa: Mm. I-
Shubh: And
I'm not saying this, I don't lack confidence.
Alyssa: No. I, I promise
they have. Mm. Like
the amount of times that like my husband and I have been like walking Yeah ...in the grocery store- and a girl's like,
"Can you
pass me that?"
Yeah. And he's like, "Okay," and like grabs like-
"No problem."
Shubh: So if you're a woman out there who has come onto me in the past, just write in.
Alyssa: Okay, great.
Shubh: Let us know.
Alyssa: Send the
DMs.
Shubh: Send
them to
my wife.
Alyssa: Send,
Shubh: send
Alyssa: Brasilia the
Shubh: DMs. Send me,
uh...
we should get,
uh, a waxing place to sponsor the
pod. A
dry salt waxing place.
Yeah, that's [00:26:00] great. Get rid of the hair, plus the dry salt-
Why a waxing
place? You'll never sweat again. Where did
Philippe: that come from? '
Alyssa: Cause the Brasilia. The
Shubh: Brasilia.
Philippe: Oh,
the Brasilia.
Alyssa: Stick with
it. Come on,
Philippe: Phil.
Oh, I
Alyssa: see. You're
Philippe: better
than that. I thought we were talking about s- uh,
Shubh: the country. Phil, this is the only time you've
been
in a room where two people's brains are trying to fire faster
than yours.
Like it's never happened
before to
Philippe: you. It wa- you, you, you juiced
the
game. You got everyone else
a coffee except for me. Yeah. Oh,
Shubh: for
fucks
Philippe: sake. I'm so, so, I'm
so- Here
Shubh: you go. So I, I, I texted
at 6:30
this morning.
Alyssa: Yeah.
Shubh: And Lissa got back to me right away.
Alyssa: Yeah,
because I was already up getting ready- Yeah
and it made sense. And
Shubh: which was also, I was, I
laughed 'cause she asked for an extra espresso shot. And again, I don't know you that well, but I'm like, "I don't think you need the
extra caffeine."
Alyssa: Bro, come on. Stop bullying me
on the
podcast. I'm here as
a volunteer.
Shubh: And then Philippe was like,
"Hey, no, Shubh, I'm already up.
I'm working on a
coffee right now." Then we had a conversation about,
uh, jokingly about the, the 5:00
AM grind club, which neither of us would ever
be a
member of.
Alyssa: No.
Philippe: That's stuff is
so stupid.
Shubh: You know what Phil said to me? I think it's so dumb. Phil said if
he didn't have to
work, he would wake up at 10:30 every day.
And I was like, "Absolutely." Yeah. [00:27:00] "That is the
perfect time to wake
Alyssa: up. Me too.
Shubh: Yeah.
Alyssa: And also these people who are
like, "We have the same 24 hours in
the day."
I'm like, at
AM I have,
you know, baby puke on me. Yeah. No, we don't have the same
24 hours.
Shubh: Yes.
Alyssa: Let's be honest.
Shubh: Yeah. I, uh, I
only
get up
early in
the morning now because I have to get
my children to school on time.
Yeah. And
they start school early.
Alyssa: Yeah. What d- 'cause they're back... What, what grade are they in now?
Shubh: Five, seven, and nine.
Alyssa: Oh,
crazy.
Shubh: I know. Can you believe
it? You
two. It's crazy. I mean-
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Shubh: Uh, okay. Alyssa,
we've covered a lot of ground
Alyssa: here We have. We really have
Shubh: Resilience, confidence-
Mm-hmm ... tech sales-
Alyssa: Mm-hmm
Shubh: hosting weddings-
Alyssa: Mm-hmm ...
Shubh: uh, pod- Motherhood. Don't forget that one ... podcasting, motherhood,
uh,
husbandhood
Alyssa: Husbandhood,
yeah ...
Shubh: Christmas
cards
Alyssa: You bet
Shubh: uh,
w- carrying Philippe around.
Alyssa: Yep. Truly.
Philippe: That's right. Having to deal with
Remember, yeah, her back hurts from- Yeah, yeah ... carrying the
Shubh: whole-
How do you
stay in [00:29:00] shape?
I
host a podcast with Philippe.
Alyssa: That's a
really good joke.
Shubh: Thank you.
Alyssa: Topher's one, mediocre.
Shubh: Uh, in the moment- Nah,
that's pretty good
Alyssa: it was pretty good.
Shubh: You have to admit. Um, but
none of those,
uh, reasons are the reasons
you're here today.
Alyssa: Yeah.
Shubh: Uh,
Alyssa, do you
have a business idea to
pitch us today?
Alyssa: You
bet I do. Um, and it's a really exciting one.
Yeah. And,
you know, it does
kind of,
uh, f- piggyback off of
MCing- Okay ... um,
professionally.
Shubh: Yep.
Alyssa: But
hear me out. Are we ready?
Shubh: Uh-
Alyssa: I need
a drum roll.
Get me,
like,
psyched. Yeah.
Shubh: Oh. Yeah, I'm very- Mm. I'm ex- I'm
excited.
Alyssa: Welcome to- Vyb. V-Y-B.
Shubh: Ugh,
I just melted in my chair. V-Y-B. What a great-
V-Y-B. First of all, what a great way to start a pitch.
Vyb. You leaned into the mic. Goddamn, this woman's a professional. Okay.
Alyssa: Okay, so back to how many times have you been at an
event that is [00:30:00] boring? We've
talked about this.
Shubh: All the
time.
Alyssa: Every single, like, corporate event you
go to,
but, like,
a first
birthday party,
boring.
Shubh: Yeah.
Alyssa: Right?
Shubh: Yeah. Give us a, give us the name
of
the child- Right ... the last first birthday party you went to.
Alyssa: Um, actually my, my, my own-
Yeah ...was, uh-
you know, boring. It's pretty...
Of course it's boring. But we always... Like, uh, most
of my friends' first birthday parties is
actually,
like, a way to, like...
We have, like, margarita machines going.
Right. Yeah,
Because that's fun, but
most first birthday parties, boring.
Right.
Um, let's think.
A funeral, boring.
Shubh: Snooze
Philippe: fest. Yeah. But- What the
Alyssa: hell
Philippe: is happening
Alyssa: here? Kind
of
any event. Now-
Shubh: Uh, any corporate event, boring ...
Alyssa: e- even,
like, weddings, and,
and I say this because when
anyone's planning one
of these events- Yep ... everyone is like, "I just wanna make sure people are having a good time," and they never do.
Shubh: Right.
Philippe: Maybe not for the funeral, but, but yeah.
Alyssa: Maybe not the- I, I don't know. Sometimes, like,
those Irish- The, yeah ... those Irish funerals- Yeah, yeah
are, like, pretty crazy. I mean, I've had a couple. Like- Yeah, like-
Shubh: We, we,
we
could find a way
Alyssa: yeah,
like,
like, celebrations of life can be- It does
Shubh: involve a shitload of
alcohol, [00:31:00] though.
Alyssa: Yeah, of course.
Shubh: Yeah. Yeah, that's resilience.
Alyssa: Yeah,
most of this, most of
this whole thing, you
know, is going to resolve- Yeah ... revolve,
involve a bunch of alcohol. We should
Shubh: get
an
alcohol sponsor.
Philippe: Yeah.
Alyssa: Okay. Who?
who's your favorite?
Shubh: Uh, I
don't wanna pick, uh, say one.
Alyssa: Yeah, you're right. That's
fair.
Shubh: Yeah, because I want to, I
Alyssa: wanna- Not, that's not good for business.
I wanna- Alcohol.
Shubh: Yeah. Alcohol. Sponsor. This
episode- is brought to you by
Alyssa: alcohol. Okay.
So, um, you're
at these events, and all these, all the developers and all of the planners of events are like, "I just want
people to have
a good time." Yeah. Weddings, people, like, you hear people
say "I
just,
I just want
everyone to dance."
Shubh: Yeah.
Alyssa: Um,
you know,
funerals... I'm kidding.
not funerals. Yeah. But,
um, at corporate events, they're
like, "I just want everyone to, like,
leave feeling something."
Shubh: For the record, at my funeral, I want everybody to
have a
good time.
Alyssa: No, I do too, and that's when
Phil's
like, "No, no." Yeah. I was like- "I don't know."
Shubh: I'm gonna have a
morning.
I'm gonna
have Phil come,
Phil come up and do, like, five minutes
of bits.
Alyssa: I saw something, I
forget where it
was, where it was like, "I
want them to, like, hang me up and, like, spin me around the room to
Space Jam." Everybody get up this
time. Anyways.
Shubh: Okay.
Alyssa: That's rough.
Shubh: I, I don't know that I
love that.
Alyssa: [00:32:00] Okay.
I- Anyways,
cut.
Shubh: Yeah, yeah.
Alyssa: Cut that.
Shubh: She's come
back to life.
Alyssa: Yeah. No. Um, okay,
so back
to Vibe
Everyone's looking
for that person in the
room to be able to be the extrovert in the room- Yes ... to bring
up the vibe in the room.
Shubh: Oh my God.
Alyssa: And the extroverts, Phil, actually, I think all of us here-
Mm-hmm ... are
this
person. We don't get paid for our talents.
It is a talent to walk into a room and, like,
to bring up the vibe in a room.
Shubh: Yeah.
I am on record as saying- ... that people
should probably pay me after I spend time at an event.
Alyssa: No- Right ... I often feel that. I'm like- Yeah ... "I made that event." And it doesn't matter if I'm hosting or not.
Like, at a
wedding
and I'm
like, doesn't matter, like, what
cultural wedding, I'm in the middle and I'm making everybody dance.
We're doing
the Chicken Dance, you
know?
Uncles are loving
me. I'm doing,
I'm making uncles-
Right ... do, like,
do, like, shots. Like-
Shubh: Yeah ...
Alyssa: there's something about
an, a, like an extreme extrovert in a room- Yeah
who brings the vibe. Yeah. That
is
what makes an event.
Shubh: [00:33:00] Yeah.
Alyssa: Vibe
is a
marketplace that places extroverts with willing and
wanting, um, event planners.
Philippe: Amazing.
Shubh: This is an
incredible idea.
Alyssa: And
so basically we're, we're planting extroverts
in a room. Now,
I came up with this idea
partly because there's
a woman who does very well
being a
stand-in bridesmaid.
Shubh: Get out of here.
Alyssa: So she gets paid- No way ... to be a
bridesmaid. 'Cause, like,
a lot of women are like, "I don't have as many friends as, like, I'm kind of embarrassed I don't have as many
friends." Yeah, like,
Shubh: I
love you, man.
Alyssa: Yeah.
Like, my, exactly.
Yeah. Um, my husband, like,
or, yeah. So
she gets paid to be like a- Stop
pretend bridesmaid, and
they have,
like,
a full backstory, usually met in college,
and then she basically
brings, like, the vibe
for the
wedding party.
Mm-hmm.
Philippe: Oh, this is
a good
friend of
yours?
Alyssa: No, No,
no. Oh. This is someone I
saw on
TikTok. Oh, okay.
Um, we gotta find her. Um, and I was like,
"Well,
what if we did that same
concept and same model for, like,
the vibe bringer in a party?
Yeah.
So
now you can also ensure, 'cause now you
have, [00:34:00] like, we
can
do,
like, a
money-back guarantee for the marketplace, right? I don't know. Um- No, we're not doing that. We're
not quite
Shubh: there. Hey, uh, sell- But- ... you
need to sell with more confidence.
Alyssa: Uh,
money-back gu- but when, but
here's
the thing is, like, when
you say,
like, "Oh, I don't know, money-back
guarantee,"
then people are just like, their guards are down.
Yeah,
yeah. So actually,
you gotta take a sales course or
something. Totally confident.
Shubh: Money-back guarantee
is good. Hey, uh,
we
do this thing now where we're like, "Hey, listen, this, we cost a lot of money." Yeah. "But we're pretty sure we're worth it."
Alyssa: I like that.
Shubh: And people are
like, "Uh, o- okay."
Alyssa: Okay.
Shubh: Anyway.
Alyssa: So vibe. And, and- It costs a lot of money.
Yeah. But I'm pretty sure it's worth
Shubh: it. It's very...
What did Seb say
on the first episode? He was like, "Uh, it's very expensive,"
and he just, uh, "So
let's just
do that." Right.
I love this. You could have a person,
you could have
a couple.
Uh-
Alyssa: Totally.
Shubh: Yeah.
Alyssa: You can have, like, different, different, f- yeah, it, it's basically like a, like a, like an energy stripper.
Philippe: Right.
Shubh: I was just
about to say- Yeah. ... it's a bit like, uh, we're talking
about the model
as,
like an escort
or stripper service basically-
Yeah. But for
Alyssa: vibes.
Shubh: strippers, but
for vibes
Alyssa: Strippers for vibes.
And like, so it doesn't
matter, like, like
who, like, like you know like that
like, that like hilarious u- it doesn't
have [00:35:00] to be like
good-looking people.
It could be s- that, that, that
like
crazy uncle who's
like gonna- Yeah ...
like start shit. And then
maybe-
Shubh: Well, I don't want somebody starting shit
Alyssa: But that's what I'm wondering. Maybe somebody does I guess you...
Shubh: Yeah.
Alyssa: Right? We
don't know-
Right? It's
like a memory ... yeah,
maybe,
maybe somebody's like, "We actually want s-
like
a fight to happen at this wedding."
Vibe.
Philippe: Vibe.
We
Alyssa: can do- But you
gotta find like this
like, yeah.
Shubh: So
Philippe: I,
uh- You could
have someone at every table. 'Cause even at the- Exactly ... at the
toast, uh, after dinner,
uh, April Pomiz was like, "Just so
you know,
you got the most boring
table."
Shubh: Yeah. And then, and then
I was lucky enough that, that- That, but people
give you that job, right?
They give you the job.
They know they're putting you at the most boring table- Right. Exactly ... 'cause
like Phil's
Alyssa: gonna grind it out. But here's the thing, is like that is unpaid labor.
Philippe: That is
unpaid
Alyssa: labor. That is unpaid labor- I mean, you get dinner,
I
Shubh: guess.
Alyssa: But no, like a-
but like, anyway, everyone gets paid f- d-
dinner.
Yeah. It
is
unpaid
labor for the extroverts in the room, and
I'm happy
to do it because
it's who
I am.
And Phil- Yeah ... and I
think all of us are happy to do it. I
Shubh: like it.
Alyssa: But
I st- I wanna start monetizing it.
Shubh: Yeah,
it's awesome. I am one fucking hundred percent on board with this idea. And
Alyssa: I guarant-
[00:36:00] like I know this is like
so silly, but I guarantee
there's people who are like, "If I could
actually hire you to come
into like my event to
like just like make sure people are having a
good time,"
they, they'd pay.
listen. listen. So
like
can we like
market, market it right now? Like, like what
do
we
Philippe: think?
Alyssa: Yeah,
Shubh: yeah. Camera one, Camera one.
Our, our, our friend, our
friend Chuck,
uh, who came on the pod, his wife Laura, is fabulous at
this. So you have a
party with like different groups
of people.
Mm-hmm. She
will go and interact with everybody.
Exactly. 'Cause when you,
you know, when you're having
like
a house, I mean, we don't have as many house parties in my old age, but when you
have people together, like these
people are from, uh,
the kids' soccer team. These people are from work. These people are from... Who's gonna-
Alyssa: Exactly ...
Shubh: who's gonna glue it all together?
Alyssa: Vibe
Philippe: This is amazing.
Shubh: This is a,
an incredible i- and I
actually... It's an incredibly funny idea.
Alyssa: Yeah.
Shubh: And it's an actual business idea.
Alyssa: Because, and I,
and I, and I actually th- because w- there's all of the research pointing to people are really missing that, like, in-person-
Oh, my God, yeah ... connection,
right? And people don't...
Especially, like,
the, a lot of
younger people who were in high
school during COVID, they're
now,
they're now [00:37:00] starting to work place. Yeah. And they
kind of miss that, that social
ability to, like, figure out who they are.
Shubh: Yeah.
Alyssa: Like,
they need
support, and it really helps both sides. 'Cause like you
said, it is exhausting being the expert in the room, too.
Yeah. Because everyone looks at you, and I love doing it, but-
Shubh: I love it ... I love the
attention. I love asking people. I just basically love doing crowd work. So, like, basically- Right ... I
just, like, meet new people, ask them some questions, and then I just do 10 minutes of bits.
Alyssa: No. Really.
But
you should get paid for your time.
Shubh: I also agree with you on that.
Alyssa: Right?
Philippe: A- and if you're planning a
wedding, it's like
just such a
no-brainer. It's like,
if, if everyone is... W-
what if my friends aren't fun?
Shubh: Yeah.
Philippe: I-
Alyssa: Exactly. All right,
Shubh: let's just- Then juice it ... this,
this is probably gonna be an immodest, uh, part of the segment for all three of us.
Alyssa: Okay.
Shubh: But
how
many times have you gone to an event where you didn't know too many people at your table,
and you were like, "Those people had the most fun they've ever had at a wedding"? Like,
Alyssa: 100%, and I,
and it's, and I, I, mm.
Shubh: Because of
Alyssa: me. Because of you. No, because of me. And you know that they left, and I get texts being like...
I,
I, and I,
I,
I know this isn't everybody,
but, like, people are like, "It's
so hard to make friends,"
and I'm like, "It's hard [00:38:00] not
to make friends."
Shubh: Yeah.
Alyssa: Like, I'm, I'm, I'm friended out.
Shubh: Yeah.
Alyssa: I'm
exhausted.
But yeah, I get texts being like, "That was so amazing. I love you," and like, I, from
the bride being like, "Hey, they had such a
great time."
Shubh: Okay.
Alyssa: I know.
Shubh: Let's- Pay me. This is,
this is, this is such a great idea. This is such a great idea. I'm gonna move to a part of this that we've
never done before-
Alyssa: Okay.
Shubh: Which is, how
do we launch this
in the next two weeks?
Alyssa: And,
and my first question is, like, we need to start thinking- Yeah ... about what people would pay for this.
So, like, let's say, like, a, a typical, like, um-
P- ... you
know, like,
like,
what, what would you even call this?
Like, would
$500 for a wedding?
But, like, weddings are... Like, I think $1,000 for a wedding.
I
Philippe: think 1,000.
My mind was going immediately $1,000 a person to plan it.
Alyssa: And
then for, like, for, like, a corporate event,
like
five?
Philippe: Thousand?
Shubh: Yeah. Yeah. I think 2,500 floor for a corporate event.
Alyssa: Okay.
Shubh: If it's an
evening corporate event, like, you gotta give up the whole evening, it's five. Yeah, five grand. Yeah. Five grand gets you two people, I think. I think at
corporate events, my, my
sense is-
Alyssa: Okay ...
Shubh: corporate events and weddings we might need to send two [00:39:00] people, 'cause it is- Yeah, I think so
a bit of a challenge
sometimes to be a
single extrovert at
a wedding.
Alyssa: Totally. You- Where if it's
a couple-
Shubh: You need
a, you need a,
a, you need
doubles.
Alyssa: Yeah.
Shubh: It's kinda like a... You know
where else this could
be applicable? Trade
shows.
Alyssa: To...
100%.
Shubh: So Tate and I would- Oh,
my God ... go to the trade show booth,
and we would just do bits because we'd be so
bored.
Right. But that would draw more
people in.
Alyssa: Exactly.
Yeah, so, like, so
not just, like, the, like, the overall trade show. Like, the
individual booths- Yes
could hire the extrovert.
Because,
Philippe: for example, when
your husband bought a hat
from us at, we had a booth, um-
Alyssa: And it's his favorite
hat,
Philippe: by the way ... it's his favorite hat.
My- shout
out
to my
friends at
Cowboy Club who, who run
this.
I
was
helping them
out. But when
there would
be no one,
everyone would just
pass by our booth.
And so I would just go out there and pretend like I was
a customer.
Right And, and go,
um,
"Hey, like, what's
going on with these
hats? They're so cool." Oh
my God.
To
like
attract attention.
And so at a trade show- That's incredible
you could even,
uh, you could be double-dipping. You could be
like, "All right, I'm gonna spend 30 [00:40:00] minutes at this
booth." Yeah. "30 minutes at this booth."
Alyssa: Got
Philippe: this one. Yeah.
Alyssa: And
then as
you're saying
that, I'm
thinking like a
launch of like a new location, like a new restaurant.
A launch of like- Yeah ... a new, a
new car dealership.
So, uh, like
truly,
like I, I truly think we're onto something. I think it's just figuring out the, the, the
pricing.
And then I
think also, like there could be
like an
executive or like a
enterprise pricing where
like you actually get to
like,
um, like get down into the details of like what you want to happen that day.
Like you can really like- Right ... you
know.
But of course,
you're gonna have like an onboarding call with any of the, of,
of them. Yeah. Yeah. Um,
and,
and it really is like
a easy
tech marketplace.
Philippe: Very- Well,
it is a two-sided marketplace, right? It is. Do you think
that the- Yeah.
Shubh: What,
what, let's talk about...
Philippe: Oh, go ahead.
Is, is there any constraint on the extrovert side, like? No.
do, do you
think everyone would do it for free? Like I, 'cause I'm
trying to think, would
I go to a restaurant opening and be paid
to like, but I like need to
show up, and maybe I
need to like-
Shubh: Yeah, does it take
the fun- ... dance a little bit or something
out of extroversion if it's a job?
Alyssa: That being said- It's a different extroversion ... that's
a, that's an interesting question. But does it put the fun into [00:41:00] job?
Shubh: Well, or-
Or do you-
Alyssa: Did you ever see that? Do you just Don't,
don't, don't jo- love your job, job your love. Have
you seen that? Do you- It's like an
Instagram thing.
It's so
dumb. Do
Shubh: you just... Yeah. 'Cause
maybe like, hey, I might think about going to this
event anyway.
Alyssa: Yeah.
Shubh: But now I'm really, I'm not gonna do anything differently.
Alyssa: And now I'm getting paid a, $1,000 to go to this
event that I was already gonna go to. Yeah. Or now I'm going, or like
it
influ- now I'm
gonna go to this like event.
How-
get paid $1,000 to just like be
there, plus like influencing stuff.
Shubh: How are you
vetting your, uh,
your, your roster?
Alyssa: That's gonna be
the question. Yeah. Um, it would probably start like
very, um, niche kind of- Yeah ... like word of mouth first. Yeah. But then we'd probably have like
a onboarding process set
in place.
Philippe: Yeah.
Alyssa: Um, yeah. And there'd be
no lift financially
from the extrovert. They would just, like
it would all be, the
financial would all be on the business.
Shubh: Yep.
Alyssa: On the, on the hirer.
How much are
Philippe: you taking as the business,
Shubh: 20%? Yeah. Yeah, take at
Alyssa: least 25, 30. I'm thinking like 25.
Shubh: Yeah.
Philippe: Okay.
Alyssa: Yeah.
Shubh: This is [00:42:00] just a staff aug. Uh,
Alyssa: yeah ... consulting, consulting
thinking, thinking 25 Yeah And
then,
and then, and then they get to keep their tips. So
we'll, we'll, we'll, like, we'll-
Shubh: Oh, I can get a tip?
Alyssa: Well, that's what I'm thinking. We have, like, a, an additional tip option.
Oh. Oh, wow. You
tip everybody else.
Shubh: And you can have add-ons. You'd be like,
"Hey, if you
want them to come up and do,
like, a couple minutes of mic."
Alyssa: Exactly.
Shubh: It's another 500.
Philippe: Oh, wow.
Alyssa: Exactly. I mean- Or if you
want,
like, content.
Okay, so now I'm gonna bring an, I- like,
an extrovert in, but I'm also gonna have them do content
for me.
Now it's like
a, like, a
package, like a, like a
$5,000 package.
Shubh: I, um, for a couple of
those weddings I did, we did custom, we did, like, parody songs.
Like,
I played guitar- Geez ...and did a parody song, and
then me and my buddy Gregory did a parody to a Lady Gaga
song.
Alyssa: Okay.
Shubh: Uh, for... We could charge, like, two grand. "We will do a parody
song
for your event."
Alyssa: No,
exactly. Like-
Philippe: Uh,
what about, my mind is also going to, what if you're, like,
a small
startup, everyone on the team
is introverted-
Shubh: Yeah.
A
Philippe: boat. Right ... and, and you got no
one to speak.
Shubh: Yeah.
Philippe: Or, or, like, you only have the
CEO to speak, [00:43:00] and then everyone else on the team he
doesn't really trust. Right. So you hire this, like- This advisor ... "I'm gonna bring our VP
of,
of development up," and it's
just a paid actor
to, like- Exactly ... do a really good
Alyssa: speech.
So yeah, this is kind of paid actor, but
it,
but it's,
like, for specifically different kinds of professional spaces
to bring that community back together. Um- Absolutely.
Shubh: That's
another great source for the two-sided marketplace is struggling actors.
Alyssa: Exactly. Right. But struggling actors, like,
like,
often are, like- There's-
they're struggling for a
reason. They're struggling,
Philippe: right. Yeah. Hey, you're overacting over there.
Shubh: Yeah.
Philippe: Calm it down.
Shubh: I, uh,
I think this is an actionable
idea. Well, you're kinda doing it
already. I,
Alyssa: I kind of am do- And
that's
why I was like,
okay, but,
like, what if we, like, brought
it, like, bigger than just me? So I'm, am kinda doing
it, like- Yeah.
and I said this, like, years ago, when I was like, "I just wanna be
a vibe." And then I was like-
Shubh: I love vibes. Yeah. I'm also in this, uh,
sort of, uh,
era of my career
where
I'm like, uh, I'm calling
it the focus on nothing era.
Alyssa: Love.
Shubh: Which, uh, just means, like,
somebody's like, "Hey, do you wanna do
this thing?" I'm like,
"Maybe."
Alyssa: [00:44:00] Yeah.
Shubh: Uh, if it's cool, yes. Yeah. If it's not cool, no. But then, uh, yeah.
And it's very fun.
Alyssa: But what is it also, like, even, even if you're, if you're
listening and you're
beginning of your career, when
has that ever, like, steered you wrong, when you just,
like, say
yes to things that, like, feel good?
Shubh: Totally. Yeah. Yeah. Saying
yes is great. Uh,
I am
so excited about this idea
Alyssa: Yeah, so we're looking for investors. Yeah. The three of us are the
co-founders.
Shubh: Um- I don't
think we need anybody's money.
Philippe: I don't
think
so. You just book a customer.
Shubh: Just fucking
go.
Alyssa: Okay.
Shubh: Let's do
Philippe: it. Right?
Alyssa: Okay. You sh- Yeah,
we can build like a qu- like a
quick marketplace.
It's not gonna be like that.
Shubh: I
could, I could-
Philippe: Well, you, you start
super, you start super- It's just
2_CAMERA 2: the
Shubh: three of us. We're the initial roster.
Philippe: We're
the initial roster.
Alyssa: And like, honestly, we actually have everybody. Like, anything that's, like, really conservative- We got a white man ... is
like,
Philippe: I want-
Yeah, yeah.
We
got a white man.
Phil, Phil's- We got, like, the- I think Phil's at
a Alberta
referendum rally- Yeah ...
Alyssa: as we speak.
Yeah, yeah. We,
we
got like the perfect, you know- Yeah ... uh,
yeah- like- Yeah ... yeah, exactly. If,
like, any
of, like, those,
like, cor- yeah, the, uh, not even... No. And then we have, [00:45:00] we have
me. Yeah. I feel like with me,
though, like, like
I,
I...
We'll have to vet some
of the people 'cause I might be hired for
other
things. Um-
Philippe: What do you mean?
Alyssa: Like-
Philippe: Oh, you think it gets a
little tricky with w- women
Alyssa: maybe? Maybe. I mean- Yeah ... as, as
I'm talking, I'm just
like, I
wonder,
like safety-wise, we'll
have to make sure that, like-
Yeah, yeah ... that like-
Shubh: Well, I think,
I think we start corporately.
Alyssa: But here's the thing. As soon as, like, people pay for somebody- Yeah ... they feel- They expect
you to do stuff ... an ownership of sorts. Yeah. So
yeah, so HR. I see. We're gonna need an HR-
Shubh: We got-
Alyssa: representative please.
Shubh: We'll
get some, we'll get some lawyers on
the team. That's why I like the idea of always sending
two people as well.
Alyssa: Yeah. No,
and I think if we did,
if we did corporate- Yeah ... and start, started there-
Shubh: Yeah ...
Alyssa: I, I-
Philippe: Margins are immediately bigger.
Alyssa: Yeah, so-
Shubh: Yeah, corporate. Yeah. I
mean, you know all the podcasts out there that
have no listeners that companies pay
for.
Alyssa: Yeah,
so we're gonna
do our
beta round. So
if you
are Yeah possibly looking for something
like this-
Shubh: Yeah, let's
Alyssa: put this out there
free for the first-
No, no ... two people.
Shubh: [00:46:00] No,
hold on a second. I'm
gonna jump in
here real
quick. Is
this, is this,
Philippe: uh-
Shubh: Well,
50% off
Philippe: for the first two.
Alyssa: Okay, 50% off.
Philippe: 50% off. Is this, uh, um-
Shubh: Just use the promo code YBIOTL.
Philippe: W-
Alyssa: Yeah ...
Philippe: o- once I applied to be a spy. I did
not get it, but,
um- ... I went through three rounds.
Shubh: 'Cause he kept walking into places and being like, "Oh,
Philippe: it's me. I'm a spy in
Shubh: here."
Philippe: Bada boom, bada bing. Yeah. I just,
like, I would order
a coffee. I'd go, "You know I'm a spy,"
Shubh: and I would
wink.
Philippe: And then, And then,
Shubh: he'd walk around and
be like , "Do, do, do, do,
do, do,
do.
Philippe: Do,
Do, do, Yeah. And Cece's called me He go, "You gotta
stop doing that, bro." And he'd
be
Shubh: like, "It's me, Phil. I'm wearing sunglasses."
Alyssa: "It's not me." Okay,
Shubh: sorry. Keep going. "
Alyssa: I'm Enrique Iglesias."
Shubh: It's
Enrique.
Philippe: Um,
but this, is this
spy-esque
in the
sense that we got
fake names, fake
Shubh: backstories? Oh,
interesting.
Alyssa: No,
I don't, I
don't think
so because,
like,
you're also, like,
like,
um, like if you're
an influencer
in
the city, your name's kind of already known.
Right.
[00:47:00] You're just paying
for that
additional extra version.
It's a commodity
Shubh: But
I, I also do like the
idea of creating some, uh, additional backstory elements.
Alyssa: Okay.
Shubh: So let's say, you know,
well let's
say somebody at a wedding
is like, "Hey, we need
four or five people to punch- Of
course ... punch it up a little."
Alyssa: Okay. Right. Makes a lot of sense.
Shubh: Okay. Well,
how do you know,
uh,
the group? Well, Philippe will obviously
have been in a fraternity.
Philippe: Yo.
Shubh: I'm sorry ...
Alyssa: Bro.
Shubh: Uh, uh, but, you know, like, we, we'd have to create some sort of
connection point- You're right ... 'cause otherwise you're like- We
Alyssa: would have
to make story ...
Shubh: you're like, "Well, how do you know the bride and groom?" "I was hired to make your table
less boring." Also, that would be a funny
bit, though,
if I was like, "Actually, I don't know the bride and groom.
They just hired me to make this
table less boring." That's actually how I'd start
Alyssa: the, start the- Okay, okay, also, I
need
to, like, jump in here, too,
o- speaking of weddings. Yeah. So
Steve and I, um, we were one day, uh, we were, like,
staying in Lethbridge 'cause we
were just going on a little date. Don't ask me why we were in
fucking Lethbridge- Yeah
but
we did. [00:48:00] Um, and there was
a wedding in the, in the hotel,
and we- And you went.
Yeah,
so we were like- You Crashed. Yeah, so we were like, "Okay,
like, let's,
like, sneak down there and get
in there."
And we, like, worked for, like, an hour on, like, our side bits and, like- Yeah ... everything. We get in there, it's a dry wedding.
So
we were like-
Oh,
my gosh ...this was, like, so anticlimactic. So we Googled other Lethbridge weddings because we were like, now on
a Le- like, on a
wedding high.
Yeah. Yeah. So we found a
wedding, went to it,
and it was,
like, open bar, so fun, and we were dancing, and this guy comes up to Steve, and he goes,
"What the
fuck are you doing at my sister's wedding?"
Shubh: Yeah.
Alyssa: Turns out he knew, like, he, like, he knew
the brother
of the, of the bride. She came over, and
she was like, "Are you guys
crashing my wedding?" Yeah. And was thrilled. Yeah. No way.
She thought it was- She's got a story ... the coolest thing in the world. She's got a great story. And we were
dancing all night.
and of course, like, we left,
like, a bunch
of money for,
like- Yeah
for, like, drinks and stuff. Um, but, uh-
Shubh: You
covered, you covered what you
drank.
Alyssa: Sh- yeah, we covered what we drank.
We left, like...
Um,
she was thrilled.
Shubh: Whoa. Whoa. Yeah. Wouldn't you...
If, if your wedding
crashers were fun.
Alyssa: Right, and, like,
[00:49:00] respectful and, like-
Shubh: Yeah. You would
think it's an incredible story. It's n- it's
not fun when the wedding crashers show up, and they're just like...
You're
like, "Who are these fucking weirdos?" Yeah,
exactly. Yeah.
Philippe: Yeah. They're
trying to sleep with the bridesmaids. So, like...
Alyssa: Yeah.
I'm just thinking
about the movie. What, is that from,
from,
personal
experience,
Shubh: Phil? Yeah, yeah.
Wedding, Wedding,
wedding crashers.
Alyssa: You come
in as
a spy. Do, do, do, do. It's me, Phil. I'm here to sleep with the bridesmaid.
I'm a spi- I'm a spy.
Shubh: Uh,
I just wanna say, if I went to
a wedding or
a corporate event, and I was, like, dreading it, and I sat down at my table, and either of you two were at the table, I would immediately light up.
Alyssa: 100%.
Shubh: And I'm a tough
nut to crack.
I'm not.
Alyssa: I know, I'm like, I'm
looking at you, I'm like, uh-
Very approachable ... I don't think so.
Philippe: Yeah. But it is so much
labor, like-
Shubh: Can we trial, should
we trial this out? Should Alyssa and I come to the next
Tech Thursday event, and we... There's a lot of boring...
Alyssa: 100%.
Shubh: Sorry.
No, okay, listen.
I'm, I'm... Okay,
I'm not singling out Tech Thursday in general. When
you go to a tech related event, 90% of the room is very boring. [00:50:00]
Alyssa: Yeah.
Shubh: You know, they're
younger, they're nerds.
Uh- ... they ha- they don't know anyone else.
Alyssa: They're nervous.
Shubh: They just wanna pitch
you on their thing or like- Yeah ... get you to invest 'cause they think you have
money. 'Cause they
don't know ZayZoon has an
exit.
Um, oh, speaking of money, you
guys taking a
look
at the markets today?
Uh, anyway,
uh...
Philippe: I...
Shubh: I'm just saying, a
lot of boring people.
Alyssa: Yeah.
Shubh: So
why don't we... Alyssa and I just showed up at a Tech Thursday event. We trial this thing out.
Alyssa: Totally.
Shubh: And suddenly the room, like-
Alyssa: It shifts
Shubh: the, the vibes are just-
Alyssa: And you can't, you can't quantify like that
feeling of like when people are starting to have a good time.
Shubh: Yeah. I used to walk into a
room, and I'd say to people, "Hey, you feel that?" And they'd be like, "What the fuck
you talking
about?" I'd be like, "Do
you, do you
feel that though?"
Alyssa: And they're like, "Please get off
me."
Shubh: And like
Philippe: Please stop touching me.
I'm like...
Shubh: The vibe just shifted.
Alyssa: Yeah. '
Philippe: Cause Shubh is here. Coach Shubh is here.
Well,
Shubh: I mean,
I don't
Alyssa: wanna say it was
all me. I mean, we don't say that, but it,
we we, know. [00:51:00] Like, I, like, and I
think something about being
an extrovert is
you can also-
Philippe: People are
Shubh: gonna listen to this podcast and
be like, "These three fuckers."
Alyssa: Yeah. These, these actual narcissists. They think they're so
Philippe: good that
Shubh: I'm in the room.
Yeah. Listen, I'm gonna look, I'm,
I'm gonna look right in the
camera
for a second. Uh,
all great, uh, extroverts are
somewhat narcissistic-
Well, like, but think about it ... because we think people wanna
hear what we have to say.
Alyssa: But it's true. Yeah.
Shubh: But anyway. But I'm also saying, listen, I've
been in events with these people
this is true,
the impact that they'll have.
So you know what? Yeah, there's a little narcissism.
Philippe: Right.
Alyssa: Yeah.
Shubh: But, uh,
you know,
sell with confidence.
Alyssa: Yeah. And
can I give
them... I'm gonna give like an example that happened last night- Yeah ... of like what I
was able to do.
Yeah. So I
went to, at the EY Entrepreneurship,
Entrepreneur of the Year Awards last night.
Yeah. As an
Philippe: influencer.
Alyssa: As an influencer, which was fun. But
also April, CEO of Toast, won, um, the Social Impact Award, so super exciting. So the whole Toast team was there, and we're all like,
just, like, younger women- Yeah ... and there's
a bunch of like old men
in this room. Yeah. And it wasn't
boring per se, it just was like-
Shubh: Boring
Alyssa: not at the Toast
conference, right? Yeah, it
Shubh: just wa-
it
wasn't
[00:52:00] boring, it just wasn't interesting.
Alyssa: So
I slowly
start making dares
for all the girls
that they had
to complete
before they left.
Shubh: Okay.
Alyssa: Whoa.
Okay?
So, and they're gonna
hate me for saying this, but...
No
they won't, they're gonna think it's funny. Jill had to go and grab, they had like these glowing balls, and go to this random
guy and be
like- Yeah
"You look like you'd an award
too," and then give him this,
like, ball.
And she's like,
like, much more
introverted, and sh- we,
we were just howling.
Yeah. It was epic. It was so funny. Yeah. Um, I made a woman, her name's
Aurora Lumi, you might
know her, she's also amazing. Um, she had
to go up to a s- group of strangers
and make them all hold
hands, and then bring their hands
in and out, and in and out.
Oh
my God. And it
was funny 'cause,
like, we
were like, "Okay, like go do that," This is gonna look funny." Um,
but
as soon as you entered a group and did that, they were then, like, chatting and
more excited- Yeah ... and they were like, "Ha, this is
so funny." Breaking that ice.
And then it like, it like, it's almost
like the,
the rule...
What's that movie
where you have to give and then they give somebody else?
Remember the l-
the little kid? Never
fucking mind.
Philippe: I don't. Usually movie references go well.
Usually they usually do. Feels like
Alyssa: you're describing
Philippe: [00:53:00] human trafficking.
right now.
Alyssa: You
have a, you're describing
a pyramid scheme. yeah. You find one person- Yeah, yeah, yeah
Philippe: you
Alyssa: get six. Oh, you're talking about Contagion.
Philippe: Um,
pass it forward. Oh. P- Contagion.
Alyssa: Um, yeah, like the energy, like once you give energy to a group- Yeah, it travels ... then it gives...
Like, you know,
that's how you build vibe
in a room- Yeah ... and people don't realize that. It only
takes
like,
one person, and then like it's like a ripple effect.
So that's how we brought vibes last night. And there was like a poor accountant who was looking at us like he was staring at us like we had
six
heads because-
Shubh: Yeah, it's
not
gonna be for everyone ...
Alyssa: not for everyone. But,
but like... Yeah.
Shubh: I was just at a
dinner. I, I don't go to these very often 'cause I've got kids, and
I got,
I
had a window so I got invited to this dinner.
It's
a life sciences venture capital investment
dinner.
Yeah.
I, the, listen, I actually... Well, I have to say, the presentation was... I, I learned a lot.
Alyssa: Great.
Shubh: And then at the table I was like, "Okay-"
You gotta
jazz this thing up
a little. So I
started doing bits about, [00:54:00] um, this
is the most brown people that have ever been together at the
Ranch Men's Club.
Alyssa: Was it just you?
Shubh: Yeah, there was, there was- Yeah,
there was,
there
was th- there was three of us.
Uh, and then I did
a little, tried to do a little bit about cowboys
and Indians. Um-
Right ... and,
uh,
you know.
Alyssa: How'd it
go?
Shubh: I think it, I mean, I enjoyed myself.
The brown people liked it.
Alyssa: Great.
Shubh: Yeah. But, uh, so I think there's a real opportunity here.
I
think-
Alyssa: Thanks,
guys. I
Shubh: really-
should we- ... rate- ...sat with this ... this idea, Philippe?
Philippe: Yeah. I mean, it's easy. Uh, we rate it as the salsas, salsa scores. Okay. Yep. Uh, this is a 75 salsa.
Shubh: The
Philippe: ma- That's the top
Shubh: the max number is 75. That's the top. Yeah.
Alyssa: Okay.
Shubh: I will also give it 75 salsas, and I will go as far as saying- Perfect
Philippe: score
Shubh: this is the most, um, hilariously viable business- No
that's ever been pitched on this podcast.
Alyssa: Alex, what do you think? Can I get your- Oh, yeah Alex just
gave us
75. Oh, yeah.
Philippe: Uh-
I,
I love
doing the little bits though, so, uh, like, like the dares that you were doing. I was in [00:55:00] Halifax-
Alyssa: Yeah ...
Philippe: and we were
at
this club
not having a good
time at the club, so we left, and all of a sudden
my friend goes, we're, we're, like, downtown Halifax.
He goes, "Should we play
hide and go seek?"
I go, "Yep," immediately. The girls start counting. We run and
we hide. Incredible. I was hiding in a garbage can for 30 minutes, and I couldn't have had
more fun.
I was like, "This is
amazing."
Yeah. Yeah.
Uh,
Alyssa: yeah, I mean, you should- Everyone knows he's there. They're like, "Just let him
stay
in the trash. Fuck."
Shubh: I was gonna say,
he,
he
actually just had made up this story retroactively 'cause he fell into
a garbage can.
Alyssa: And then we were playing hide and seek. But I think, uh, we've lost whimsy. Yeah. That's another piece. We've lost whimsy. Like, we've lost this whimsy of
just, like, playing. I totally agree with you.
So like, I just w- all I
wanna
do is play.
Shubh: Just a few months before I left ZayZoon, we had this big dinner, all of our exec team, all of our board,
investors, our lawyer, like 20 people in the room, and everybody's having these little side conversations.
And I
was like, "No, this
is gonna work." We're in this big square.
So
I started going around the table. I was like, "Hey, what was your first job?"
Then it was- Right ... "Hey,
have you ever been [00:56:00] arrested?" Then it was, "Hey..." And the whole room now is listening to each person speak. Everybody
feels a little heard- Mm-hmm ... and
you learn a shitload about people.
Alyssa: And that's how you have that connection- Yeah ... is,
like finding similarities. And then I quit. Yeah.
Shubh: Eesh. Yeah.
Alyssa: But yeah, that's how you find, that's how you find that, like,
like, building
that
connection, like, it
is a science. It's like
you
have
to find that, like, commonality, and
then you have
to, like, have,
like, a shared moment
together, and,
like, vibe brings you that.
Shubh: We, we were just
talking about this yesterday with Emmy, like, uh, you know, the
kids will sometimes come home with the little bags
of questions to
ask at, like, a family dinner. Yeah. You
could just literally do a bunch of
that.
Alyssa: I was gonna say, exactly.
And,
like, the person like,
that person can just kinda go around and be like, "Hey," like, or you could
even be honest and be like,
"Yeah,
we actually hired someone to,
like,
start, like, connecting the groups," because yeah.
Shubh: I mean, I will
say- This is a great- Yeah ... I do do a really b- I, I do a great job of this when I know some people in the room. I
am curious
about how I'll do if I don't know anybody in the room.
Alyssa: So I actually had an, an opportunity to do
exactly this 'cause I went to, um, a conference [00:57:00] called Refed.
Shubh: Yeah. Oh, we got a rope.
Alyssa: Yeah. Oh, okay. Gotcha.
Shubh: Yeah, Yeah,
yeah.
Alyssa: Um,
now it was my
first time, so need tech, uh, first time I've ever worked in any kind of food space. Yeah. Okay?
Um, and I went to
ReFed,
which is literally a conference for, like, the food space,
and I knew
zero people.
Shubh: Yeah.
Alyssa: By the second night, I had 15 people out for
cocktail hour with me, and they were all,
like, like,
potential clients.
Yeah. 15. And 15 people, and we had so much fun,
and I picked this, like, bar,
and it was, like, a little cocktail hour that we went to.
Shubh: My only
hesitation- And
Alyssa: I knew
Shubh: zero ... about this business is
if they get Alyssa one year, then they're-
She's busy the next year, and then they get me,
and they're just like, "Oh- No, they'll love
Alyssa: you
Shubh: Alyssa's not here."
Alyssa: But maybe
I'll just be the trainer. Yeah. Because I am a
narcissist and do think I'm
pretty fun.
Shubh: Uh, Alyssa, you were magnificent.
Alyssa: Thank
Shubh: you. Uh,
your actual businesses are magnificent.
Alyssa: Thank you.
Shubh: Uh, get some confidence coaching everybody. Your idea is magnificent.
I'm glad to
have met you.
Oh.
I think
we're friends now.
Alyssa: I- 100% we are. We're
Shubh: buds. This is, you get this all the time. Uh, [00:58:00] I wanna be on the Christmas card,
uh, distribution list.
Philippe: Yeah,
Alyssa: likewise. Yeah. We
also need... We'll,
we'll talk offline
because I need some
support in- Yeah ... figuring out what the
idea is this year.
Shubh: Yeah. Mm. And we're gonna, we're gonna, we're gonna launch Vyb.
Philippe: We're gonna launch Vyb.
Alyssa: V-Y-B, baby.
Philippe: Come on
Shubh: now. Thank you again, and that's a wrap.
Philippe: Boom.
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