Canada’s Number One Business-Comedy Podcast is back with Keri Lee of BlueMarvel AI, an Alberta industrial AI company helping operators and executives better manage continuous process facilities.
Keri joins Shubh and Philippe at Red Mile Records to talk about growing up on a farm near Longview, picking rocks, baling hay, working in water and sanitation technology, getting pulled into machine learning before it was cool, joining AltaML and eventually helping build BlueMarvel.
Then Keri pitches Bootstraps, a marketplace for wealthy families who want their kids to understand what a hard day’s work actually feels like.
The guys dig into farm chores, cabin jobs, staining decks, knocking down wasp nests, moving dirt piles, TaskRabbit in reverse, Camp Callous, cattle drives, tree chopping, fence building, log driving, and the very real possibility that privileged kids might come home able to fix a light switch.
Then it gets even bigger: an adult version for people who would rather learn how to chop wood, change oil, weld, build a fence, fix a cabin, lay foundation, install a window, or make furniture than take another pottery class.
Also:
- Learn how BlueMarvel came out of AltaML and Spartan Controls
- Shubh tries to make “Brown Marvel” happen
- Philippe’s rich-adjacent friend network comes under scrutiny
- The group debates whether having a billionaire friend counts if they never invite you on a jet
- Keri’s dad is the spiritual head counsellor of Bootstraps
- Philippe suggests the camp version and immediately improves the business
- Camp Callous gets workshopped as a brand
- The guys discover they would pay good money for adult trade-skill classes
- Both the kids’ version and adult version receive perfect 75 salsa scores
Brought to you as always in part by The New Network. Need great people for your startup or scaleup? You need New Network.
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